Unfold a Memory: Samsung Galaxy Z Fold8 and Instax Bring Back the Joy of Printed Photos moving from foldable camera canvas to instant photo keepsake in seconds

Manal Saleh

The collaboration marks the first time the two brands have partnered across the UAE and Saudi Arabia. It launches under the theme “Twice the Joy – Unfold. Capture. Print.”, following a memory from the moment it is created to the moment it is kept.

Built as a content-native phone, the Galaxy Z Fold8 matches how people create and consume content every day. Its 10:16 cover screen frames social stories the way they are meant to be seen, with no awkward cropping, while the 4:3 main screen opens into an expanded canvas for full-screen editing. With an advanced camera system and an expansive foldable display, users have the room to frame, review and reshoot, and Galaxy AI-powered creative tools let them crop, retouch and personalize their images at full size.

Sharing is just as immediate. With Quick Share, images move from the Galaxy Z Fold8 to the people nearby in seconds, whatever phone they carry, so a group photo reaches everyone in the room. Connected to an Instax Mini Link 3™ printer, a chosen frame becomes a physical print on the spot, ready to hand over.

The print then gives the photo somewhere to live: on a fridge door, above a desk, inside a phone case or in a wallet, where it stays in view long after the moment itself has passed.

The two palettes were designed to sit together. The Galaxy Z Fold8 comes in Lavender, Graphite, Cream and Pistachio, while Instax Mini Link 3™ printer comes in Clay White, Sage Green and Rose Pink, a shared family of soft, muted tones that pair in any combination. Match Pistachio to Sage Green, Cream to Clay White, or Lavender to Rose Pink, and the phone and printer read as one set rather than two devices.

Omar Saheb, Vice President of Marketing and Online Business at Samsung Electronics MENA, said: “Instax printers are no longer just nostalgic collectibles, they have become part of a shift in how people approach photography. With the Galaxy Z Fold8’s content-native shape and technology paired with Instax Mini Link 3™, that creativity becomes something you can hold, share and keep.”

Shin Tagawa, Managing Director at FUJIFILM Middle East FZE commented:

“Younger generations are creating and sharing more photos digitally than ever, but we are also seeing a growing desire to turn those moments into printed photos they can hold and keep. That is what makes this collaboration with Samsung so relevant. Together, the Galaxy Z Fold8 and INSTAX mini Link 3™ make it easy to take a moment from the screen and turn it into something you can hold, share and keep.”

Users can discover how the Galaxy Z Fold8 works with Instax Mini Link 3™printers through selected in-store experiences and an exclusive promotional offer. And for anyone coming from another phone, Smart Switch brings photos, chats and settings across in a few taps, so the camera roll arrives with them, ready to print. For more details, please visit http://trygalaxy.com/

-ENDS-

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About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com

About Fujifilm:

Fujifilm, a global leader in imaging and photography, offers a diverse range of products and solutions to meet the evolving needs of consumers and professionals. With a rich history of innovation, Fujifilm continues to inspire and excite through cutting-edge imaging technologies.

About INSTAX:

The “INSTAX” series of instant cameras, launched in 1998.. Originating from Japan, INSTAX has evolved into a global brand marketed in over 100 countries worldwide, including Middle East, Europe, Americas, China and Southeast Asia. “INSTAX” are enjoyed not only for their ability to print a precious moment on the spot but also as a new communication tool or tool of self-expression for conveying inner sentiments. The customer base is rapidly increasing with the expansion of product lineup, including analog instant cameras, hybrid instant and digital cameras that are equipped with a rear monitor and allow users to choose a picture to print, and smartphone printers for printing images in a smartphone with ease. Fujifilm has actively promoted collaboration in far-reaching fields globally including fashion, music, sports, and games.