Rashad Iskandrni

AI-produced video celebrates Saudi national pride through a cinematic portrayal of Riyadh’s evolving urban identity

 

RIYADH, Saudi Arabia – October , 2026 – Alawaly Real Estate has won a Platinum Award at the 2026 MUSE Creative Awards for its video celebrating Saudi Arabia’s National Day. Recognized in the Video - Branding category, the award highlights the growing presence of Saudi companies on the global creative stage, reflecting their commitment to innovation, authentic storytelling, and the adoption of emerging technologies.

Produced entirely using generative artificial intelligence, the video, titled Symphony Above Riyadh, portrays national pride through an orchestral performance suspended above the Saudi capital. Blending music, architecture and Riyadh’s urban skyline into a single cinematic experience, the video draws a connection between Saudi national identity and the transformation reshaping the Kingdom’s cities. Its visual narrative celebrates the country’s achievements while looking ahead to its future.

This award represents international recognition of a creative production that successfully leveraged artificial intelligence to bring its concept and message to life. Through a compelling visual experience that brings together music, architecture, and national identity, the production reflects Alawaly’s national pride and its commitment to embracing innovation and emerging technologies to create engaging content that strengthens the brand’s connection to national occasions.

Organized by the International Awards Associate, the MUSE Creative Awards recognize excellence in creative content, advertising and communications. Entries are evaluated by an international jury against criteria including originality, creativity, execution and impact. Platinum is the program’s highest award distinction.

“This recognition is particularly meaningful because the inspiration came from our country and from Riyadh, a city that has become a powerful expression of urban transformation and ambition,” said Essam Shubier, Marketing Manager at Alawaly Real Estate. “We wanted to celebrate Saudi National Day through a contemporary creative language that brings together our national identity and the possibilities of emerging technology. At the same time, the video reflects Alawaly’s connection to the cities we help develop.”

“In real estate, a strong brand is built on more than projects. It is also defined by its vision, values and ability to connect with the communities it serves,” Shubier added. “We see innovation in communications as an extension of our approach to development: understanding future needs and creating lasting value. We dedicate this achievement to the Kingdom of Saudi Arabia, which continues to be our greatest source of pride and inspiration.”



The recognition adds a new creative dimension to Alawaly Real Estate’s record of local and international industry awards, which spans real estate development, architectural design and residential projects.

Alawaly Real Estate is a leading Saudi real estate developer with a portfolio of more than 80 residential and commercial projects across over seven cities, representing a total value exceeding SAR 16 billion.

Guided by a market-driven approach that places evolving customer needs at the center of development, the company combines design excellence, strategic planning and disciplined execution to create properties that balance functionality, quality and long-term value.

As Saudi Arabia’s real estate sector enters a new phase of growth and maturity, Alawaly is focused on shaping the next generation of residential and commercial environments, aligned with the Kingdom’s urban transformation and Vision 2030.

 ####