Huawei Reinforces Leadership in Saudi Arabia with HUAWEI Pura90s Series Riyadh Roadshow and Kingdom Tower Lighting

Rashad Iskandrni

Alriyadh, 2 August 2026:  In a powerful demonstration of its continued investment and growing presence in the Saudi market, Huawei has launched a dedicated Riyadh roadshow to mark the arrival of the new HUAWEI Pura90s Series, bringing the brand’s latest innovations directly to consumers in the Kingdom’s capital. The initiative reflects Huawei’s ongoing commitment to ensuring users in Saudi Arabia have early, hands‑on access to the company’s most advanced technologies.

The roadshow, which kicked off on 30 July and will run until 29 August, is designed to offer visitors a fully immersive experience with the HUAWEI Pura90s Series. Hosted at Riyadh Park, one of the city’s most vibrant destinations, the activation invites consumers to explore the device’s capabilities in an interactive, experiential environment. From photography zones to live demonstrations, the roadshow allows visitors to test the Pura90s Series in real‑world scenarios before making a purchase decision.

Underscoring the significance of the launch, Huawei also illuminated the iconic Kingdom Tower in Riyadh with the Pura90s Series branding — a bold visual statement of the company’s confidence in the Saudi market and its long‑term commitment to local consumers. The lighting of one of the Kingdom’s most recognizable landmarks signals Huawei’s intention to continue expanding its footprint, strengthening partnerships, and delivering cutting‑edge technology to users across the country.

Huawei’s sustained investment in Saudi Arabia aligns with the Kingdom’s rapid digital transformation and growing appetite for advanced mobile technologies. By bringing the Pura90s Series directly to consumers through the Riyadh roadshow, Huawei reinforces its role as a key contributor to the nation’s innovation landscape. The company continues to prioritize accessibility, ensuring that the latest global releases are available to Saudi users at launch — a testament to the strategic importance of the market.

At the heart of the Pura90s Series is a powerful suite of imaging and performance features that elevate the smartphone experience. The HUAWEI Pura90s Pro Max introduces a 200MP Ultra Telephoto Sensor Camera, enabling users to capture extraordinary detail even at long distances. With 20X Ultra Telephoto video, the Pura90s Pro Max pushes the boundaries of mobile videography, offering clarity, stability, and precision for both everyday moments and creative storytelling.

Beyond its camera system, the Pura90s Series integrates 5G+ connectivity, delivering faster speeds, lower latency, and a smoother overall experience for streaming, gaming, and multitasking. The device’s design also stands out, combining elegance with durability. Its refined aesthetics, premium materials, and ergonomic form factor reflect Huawei’s dedication to craftsmanship and user comfort.

The roadshow provides visitors with guided demonstrations of these features, allowing them to experience the camera’s capabilities, test the performance of 5G+, and appreciate the device’s design firsthand. Huawei brand experts are on site to support visitors, answer questions, and showcase the full potential of the Pura90s Series.

With the launch of the Riyadh roadshow and the lighting of Kingdom Tower, Huawei continues to strengthen its relationship with consumers in Saudi Arabia, reaffirming its commitment to delivering world‑class technology, expanding local engagement, and investing in the Kingdom’s dynamic digital future. The HUAWEI Pura90s Series marks another milestone in the company’s journey in Saudi Arabia — one defined by innovation, confidence, and a deep understanding of what users expect from modern mobile devices.

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About HUAWEI Consumer Business Group (CBG)

Huawei Consumer Business Group (CBG) is one of Huawei’s three business groups, providing a range of products including smartphones, tablets, laptops, wearables, audio, monitors, smart screens, IOT and others.

In Jan 2023, Brand Finance reveals Global 500 2022 list of the world’s most valuable brands, Huawei ranks No. 31, Huawei’s brand value is US$44.3 billion.

In 2023, our total R&D spending reached more than USD 23 billion, representing 23.4% of Huawei’s total revenue. The total R&D investment over the last decade now exceeds USD 154 billion.

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