AROYA Cruises Renews Sponsorship Agreement with Al Nassr FC for the 2026-27 Season

As part of the renewed agreement, AROYA Cruises will continue to feature on Al Nassr FC's official playing kit throughout the 2026-27 season, while both organizations collaborate on a new programme of fan experiences, campaigns and digital content designed to engage supporters across Saudi Arabia and international markets.

Since the partnership began in 2023, Al Nassr FC and AROYA Cruises have created a series of initiatives connecting football and tourism, bringing supporters closer to both brands while celebrating Saudi Arabia’s ambition, hospitality and innovation. The renewed partnership builds on that success, with a shared commitment to creating new experiences that inspire audiences and support the Kingdom’s Vision 2030.

Taha Nazer, Acting Cruise Saudi CEO said: “Renewing our sponsorship agreement with Al Nassr FC for another season reflects the strength of a relationship that has continued to grow. Since 2023, the sponsorship has created a strong connection between the passion of football, and the Remarkably Arabian experiences AROYA Cruises offers at sea. Through this renewal, we will continue to build on that reach, introduce more audiences to AROYA Cruises and support the continued growth of Saudi Arabia’s tourism, sport and entertainment sectors in line with Vision 2030.”

Jose Semedo, CEO, Al Nassr FC, said: “The renewal of our partnership with AROYA Cruises reflects the confidence that leading Saudi brands continue to place in Al Nassr and in the value our club creates both on and off the pitch. As our global community continues to grow, Al Nassr has become one of the Kingdom’s most powerful platforms for connecting Saudi brands with millions of fans around the world. We are proud to continue this partnership with AROYA Cruises as we work together to showcase the ambition, excellence and hospitality of Saudi Arabia to international audiences.”

Beyond its sponsorship activity with Al Nassr FC, AROYA Cruises has continued to invest in sport and entertainment campaigns that introduce wider audiences to its “Remarkably Arabian” experience at sea. This has included the first-of-its-kind “Yalla AROYA Cruises” campaign starring Cristiano Ronaldo and Georgina Rodríguez, which brought the AROYA Cruises experience to life for audiences in Saudi Arabia and beyond.

Al Nassr Football Club was founded in 1955 in Riyadh. The club were crowned champions in the Roshn Saudi League this past season.

.

- ENDS -

Notes to Editors:

AROYA Cruises

AROYA Cruises is the first Arabian cruise line, launched in June 2023 by Cruise Saudi, a Public Investment Fund portfolio company. The cruise line began operations in December 2024 and was developed in alignment with Saudi Vision 2030 and the Kingdom’s ambition to become a leading global tourism destination. AROYA offers immersive, year-round voyages designed to deliver a Remarkably Arabian experience at sea.

Its flagship vessel, AROYA, offers 1,678 cabins, 12 restaurants, 17 lounges and cafés and 20 entertainment venues, alongside Blossom by AROYA wellness and sports facilities and one of the largest kids’ zones in the cruise industry. The ship also features Khuzama, AROYA’s VIP experience designed for guests seeking a more exclusive stay with elevated personalized service. AROYA sails seasonally across the Red Sea, the Arabian Gulf and the Mediterranean.

For more information or updates about AROYA Cruises, please visit aroya.com/en or contact aroyapress@bursonglobal.com