Manal Saleh 

Partnership marks webook.com’s first event in France and continues its role supporting EWC as the tournament expands from Riyadh to the global stage

[Media Kit]

PARIS / RIYADH (July 15, 2026) – The Esports Foundation today announced webook.com as the Official Ticketing Partner for the Esports World Cup (EWC) 2026, formalising a relationship that has been central to how fans have accessed the world's largest esports event since its first edition. The announcement marks the first time the partnership carries official sponsorship status, reflecting the growing scale and ambition the two organisations share as EWC 2026 arrives in Paris this summer.

From July 6 through August 23, EWC 2026 welcomes more than 2,000 players and 200 Clubs from over 100 countries across 25 tournaments in 24 games, with tickets available through the webook.com platform to fans from over 180 countries, including France, wider Europe and MENA region. The event is hosted at Paris Expo Porte de Versailles, offering seven weeks of competition, fan activations and festival experiences for gaming communities around the world.

The partnership brings together two organisations rooted in Saudi Arabia and expanding on a global stage. Founded in Riyadh, webook.com has grown into a high-capacity platform for live event discovery, ticketing and fan engagement, with infrastructure built to handle the demands of major international events. For EWC, whose founding ambitions were always global, Paris 2026 represents the first edition of the tournament to take place outside Riyadh — and webook.com forms a part of that moment.

EWC 2026 in Paris marks a strategic European milestone for webook.com: its first event in France and a continuation of the company’s international expansion. By supporting a seven-week event, including its sold-out Opening Ceremony, in one of Europe’s major capitals, webook.com is demonstrating that its technology can serve local fans, international audiences and event organisers at major-event scale.

"EWC was built with a global vision, and partnerships like this one reflect how far that vision has come," said Mohammed Al Nimer, Chief Commercial Officer, The Esports Foundation. "Webook.com has been part of how fans access this event since the beginning. Formalising that relationship in the year we take EWC to Paris feels right, both for us and the fans that use the platform to come to the Esports World Cup. Having worked with webook.com across every edition of EWC, we know the platform can support high-demand fan access at scale, which is especially important as we bring the event to Paris for the first time.”

As Official Ticketing Partner, webook.com supports fan access to EWC 2026, bringing together event discovery, ticketing and real-time demand management into a single platform. The partnership also includes collaborative marketing activity and fan engagement initiatives throughout the seven-week event.

“EWC was built in Riyadh with global ambition from day one, and webook.com is proud to have been part of that journey,” said Nadeem Bakhsh, Chief Executive Officer of webook.com. “Taking the platform to Paris with EWC is a powerful moment for Saudi technology and an important step in our European journey. For us, France is not just another market; it is a major live entertainment and sports destination where we want to build long-term relationships.”

To learn more about EWC 2026, visit esportsworldcup.com and follow the Esports Foundation on LinkedIn.

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About the Esports World Cup

The Esports World Cup (EWC) is a premier annual sporting event and global celebration of competitive excellence and esports fandom. The competition features a unique cross-game format that pits the world's top esports Clubs against one another for the largest prize pool in esports history. In the summer of 2026, the EWC will be hosted in Paris, France, bringing the gaming and esports communities together again to crown the next Esports World Cup Club Champion. esportsworldcup.com