Manal Saleh 

 

 

·        More than 50 entertainment experiences spanning 20+ international IPs will be introduced across Westfield Jeddah and Westfield Riyadh, with concepts curated for all ages.

·        Headline attractions include a major global-first retail-entertainment concept store from one of the world’s biggest names in entertainment, alongside Mattel and Sportzlab at Westfield Riyadh, and Play-O-City, powered by Hasbro, at Westfield Jeddah, as well as Muvi Cinemas, Billy Beez and new sportainment concepts.

·        Both destinations will feature ‘AlJawhara’ (‘The Jewel’), signature immersive centerpieces created by Moment Factory in Jeddah and WB Immersive in Riyadh.

 

Saudi Arabia – November 2, 2026. A new world of entertainment is taking shape at Westfield Jeddah and Westfield Riyadh, with more than 50 experiences and over 20 international entertainment IPs set to debut across the two flagship destinations. Developed by Cenomi Centers, the leading owner, operator and developer of contemporary lifestyle centers in Saudi Arabia, the destinations will feature an exciting mix of globally recognised brands, immersive attractions and first-to-market concepts, catering to visitors of all ages.

 

The portfolio combines globally recognized brands with new-to-market concepts. Highlights include the world’s first retail entertainment concept store from a globally renowned brand, bringing together some of the world’s most iconic and beloved IPs, alongside Mattel’s first Mattel Playland in the country, featuring iconic brands such as Barbie and Hot Wheels. The portfolio also includes Sportzlab, the Kingdom’s first sportainment hub, bringing together experiences and partnerships with Bhout, Super Formula, Urban Ball, Newcastle United, JRP and the Ministry of Sport, with a digital sports gallery and gaming arena. Also included is Play-O-City, powered by Hasbro, alongside Muvi Cinemas and Billy Beez, as well as a range of unique competitive socialising concepts and an immersive adventure park.

The experiences will roll out through 2026-2027, beginning with Westfield Jeddah, which opened its doors in August, followed by Westfield Riyadh, which will begin previewing from this year.



At the heart of each destination will be ‘AlJawhara’ (‘The Jewel’), an immersive architectural and entertainment centerpiece. Multimedia experiences will be created by award-winning Moment Factory in Jeddah and WB Immersive in Riyadh, giving each flagship a distinctive focal point.

The entertainment offer will extend outdoors, with a dancing water fountain promenade in Jeddah and three open-air parks in Riyadh, creating additional spaces for families, socializing and year-round community use.


“Westfield Riyadh and Westfield Jeddah represent a new chapter in Cenomi Centers’ vision for lifestyle destination-making in Saudi Arabia,” said Alison Rehill-Erguven, Chief Executive Officer of Cenomi Centers. “We are creating destinations that go far beyond traditional shopping centers... places where people come together to shop, dine, play, be entertained and spend meaningful time with family and friends. The strength and quality of the entertainment brands and concepts joining our flagship Westfield developments demonstrate the confidence international and regional operators have in the Saudi market, and in our ability to deliver destinations that reflect the future of the Kingdom’s lifestyle economy.”



“Our flagship destinations have been conceived as complete experiences, where architecture, entertainment, retail, dining and public spaces work together rather than in isolation,” said Read Bekdache, Senior Director, Flagship Asset Management at Cenomi Centers. “AlJawhara captures that ambition. It will provide each destination with a distinctive focal point and immersive experience, while the wider mix of Adventure Zones and outdoor environments creates multiple reasons for visitors to explore, stay longer and return.”

“Entertainment is one of the most important pillars in how we are shaping the Westfield experience,” said Saleh Al Masri, Director of Entertainment at Cenomi Centers. “Our approach has been to curate a balanced and compelling ecosystem of globally recognised brands, innovative concepts and immersive experiences that appeal across generations. Adventure Zones at both Westfield Riyadh and Westfield Jeddah will be central to that vision, creating places of energy, discovery and repeat engagement where every visit can feel different.”

With a new generation of entertainment experiences being introduced across both destinations in 2026, Westfield Riyadh and Westfield Jeddah are set to offer more than places to shop and dine. The destinations will bring together landmark entertainment concepts, immersive experiences and spaces for connection and discovery, reflecting Cenomi Centers’ ambition to shape the future of destination-making in Saudi Arabia.

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About Cenomi Centers

Cenomi Centers (Arabian Centres Company) is the leading owner, developer, and operator of contemporary lifestyle destinations in Saudi Arabia. With a diverse portfolio of high-quality assets across key urban centers, the Company is focused on creating integrated environments that bring together retail, dining, entertainment, and community experiences. Cenomi Centers continues to play a central role in shaping the future of the Kingdom’s retail and lifestyle sector, supporting economic diversification and enhancing quality of life in line with Saudi Vision 2030.