AROYA Cruises Launches New Website to Enhance the Guest Journey

Manal Saleh

The website now brings planning, booking, check-in, guest services and personalisation into a connected guest-facing digital ecosystem. Linked with AROYA’s booking system, CRM and wider operational systems, it supports a more consistent experience across every guest touchpoint, including web, mobile, kiosks and digital signage.

Sture Myrmell, President of AROYA Cruises, commented: “Our refreshed website opens the door to smoother discovery and planning, making each step of the guest journey simpler, more personal and more connected. It reflects the attention to detail that defines the AROYA experience and our commitment to shaping a cruise experience built around the preferences of today’s guests.”

Available globally at aroya.com in English and Arabic, the new website simplifies the way guests discover, plan and book a voyage. Reservations can now be completed in fewer steps, while richer content brings destinations, onboard experiences, dining, entertainment and shore excursions to life, helping guests explore and personalise their journey with greater ease.

Once a trip is booked, the website becomes a personal planning companion. Guests can manage their reservations, complete check-in online ahead of arrival, and access their guest profile - all in one place. Fully responsive across desktop, tablet and mobile, the platform delivers a consistent experience on any device.

The launch reflects AROYA Cruises’ focus on building a digital experience that complements its distinctive onboard offering and supports a more informed, personalised and convenient journey across ship and shore.

For more information, visit aroya.com/en.