Asian Motors Launches iCAUR in Saudi Arabia, Introducing a New Range of Intelligent Vehicles to the Eastern Province

Manal Saleh 

June 2026 (Al Khobar, Saudi Arabia) – Asian Motors has officially launched the iCAUR brand in Saudi Arabia’s Eastern Province, marking an important milestone in the brand’s regional expansion and bringing its intelligent, REEV mobility concept to one of the region’s most dynamic and promising automotive markets. The launch reflects the growing demand for advanced mobility solutions in the Kingdom and aligns with Saudi Arabia’s Vision 2030 ambitions to drive innovation, sustainability, and technological advancement across key sectors.

The launch was attended by Asian Motors and iCAUR senior executives, including Asian Motors Director, Mr. Isa Kanoo; Asian Motors CEO, Mr. Mike Brightmore; and Vice President of Chery Group Middle East Region Mr. Mark Ma. They were joined by senior management, as well as regional and international representatives.

During the event, the company unveiled two of their flagship models, the all-new iCAUR V27 and the iCAUR 03T. The vehicles embody a bold new vision of intelligent and adventurous ready cars, which combine striking modern design with advanced technology.

Commenting on the launch, iCAUR Saudi Dealer Principal Fahad Iftikhar said: “We are thrilled to introduce iCAUR and its pioneering Range-Extended Electric Vehicle (REEV) technology to the Kingdom of Saudi Arabia, one of the region’s most vibrant and promising automotive markets. Customers can expect intelligently engineered vehicles with advanced features, bold designs, extended range and a unique driving experience."

The launch highlights iCAUR’s commitment to bringing cutting edge and dependable vehicles to customers across the MENA region. The brand’s philosophy centers on combining everyday efficiency and reliability with forward thinking technology and design to appeal to a new generation of adventurous drivers seeking innovation and confidence in their journeys.

For more information and updates, follow iCAUR Asain Motors on social media @icauram.sa, call 920066616, or visit the iCAUR showroom in Al Khobar, Prince Turki Street, Front Yard.