Abdul Latif Jameel Electronics wins Toshiba’s “Best Strategic Partner Award 2026” During its Regional Conference in Istanbul

Manal Saleh

This recognition marks another significant milestone in a partnership spanning more than 45 years, built on shared values centered around trust, innovation, and excellence

Istanbul, Turkey – 9 July 2026 - Abdul Latif Jameel Electronics has been honored with the Toshiba Best Strategic Partner Award 2026 during the Toshiba New Product Launch Conference held in Istanbul, Türkiye. The award recognizes the company's outstanding commercial achievements, strategic investment, and long-standing contribution to strengthening the Toshiba brand's presence in the Kingdom of Saudi Arabia.

The recognition marks another milestone in a partnership spanning more than 45 years, built on shared values of trust, innovation, and excellence. Throughout this enduring collaboration, Abdul Latif Jameel Electronics has played a pivotal role in expanding Toshiba's footprint in the Saudi market through its extensive distribution network, customer-centric approach, and commitment to delivering high-quality products and after-sales services.

The award also reflects Abdul Latif Jameel Electronics' continued success in driving sustainable business growth while bringing the latest global technologies and innovative home solutions to Saudi consumers. By combining world-class products with localized customer experiences, the company continues to support the Kingdom's evolving consumer needs and contributes to the development of the electronics and home appliances sector.

On this occasion, Mr. Mohammed Dbouk, Managing Director of Abdul Latif Jameel Electronics, stated:

“Receiving the Toshiba Best Strategic Partner Award 2026 is a proud milestone that reflects over four decades of mutual trust. This recognition highlights our successful business transformation and aggressive horizontal and vertical expansion, which have been instrumental in pushing Toshiba’s market shares to new heights across the Kingdom. We deeply value Toshiba's continued confidence and look forward to strengthening our strategic collaboration to deliver exceptional value to our Saudi consumers."

Mr. Andy Hu, General Manager of Toshiba in the Kingdom of Saudi Arabia, added:

"We congratulate Abdul Latif Jameel Electronics on their well-deserved receipt of the Toshiba Best Strategic Partner Award 2026, which comes as an appreciation of the outstanding operational performance and precise execution of shared commercial targets in the Saudi market. Abdul Latif Jameel Electronics is a fundamental pillar and a trusted strategic ally that has effectively contributed to strengthening the market presence of the Toshiba brand and expanding its scope of reach in the Kingdom. As we rely on our shared values based on quality, sustainable innovation, and enriching customer experience, we believe that long-term alliances are the primary driver for achieving investment stability and economic growth, and we look forward with optimism to opening new horizons to expand this partnership and shape innovative milestones together."

This achievement reflects the strong alignment between Abdul Latif Jameel Electronics and Toshiba, built on a shared vision of quality, innovation, and customer excellence. It also reinforces both companies' ambition to drive the next phase of growth by delivering advanced home solutions that address the evolving needs of consumers in the Kingdom.

As Abdul Latif Jameel Electronics and Toshiba continue to strengthen their partnership, customers can look forward to an expanding range of innovative, high-quality home solutions designed to meet the evolving needs of households across Saudi Arabia.