Rashad Iskandrni
The
new identity reflects the group’s growth and breadth of services under the
tagline A Life Well Lived
RIYADH,
Saudi Arabia, 5 October 2026 - Hayat National Hospitals Group today unveiled
its new identity as Hayat Healthcare, with the tagline “A Life Well Lived”. The
new identity reflects the group’s growth and the breadth of its healthcare
businesses.
Hayat
Healthcare brings the group’s businesses together under a shared corporate
identity, while its facilities continue to provide services under their own
names and brands.
The
new identity reflects the group’s existing operations across hospitals, clinics
and pharmacies and makes their shared affiliation clearer. Retaining “Hayat”
preserves the connection to the group’s history and its relationships with
patients and families, while “Healthcare” describes the broader scope of its
businesses and services.
The
tagline “A Life Well Lived” expresses the contribution that care can make to
people’s health, peace of mind and quality of life. It is grounded in
understanding each patient’s needs, providing appropriate care and maintaining
a supportive relationship throughout their care journey.
Dr.
Fouziyah Aljarallah, Group Chief Executive Officer, said: “Our new identity
reflects Hayat as it is today, with its medical expertise, facilities and range
of services. As the group grows, our focus remains on the people we care for:
understanding their needs, explaining each step of their care and providing
attentive follow-up. A Life Well Lived expresses what we want every patient and
family to experience with us.”
The
group identity will be introduced progressively across its digital channels,
corporate materials and communications. Its use will make the relationship
between the group and its facilities clear, helping people recognise its
services and affiliated businesses.
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