# Disty Holdings Is Reimagining Procurement with AI

Rashad Iskandrni

Saudi Arabia is entering a new era of intelligent commerce, and procurement is next.

For decades, procurement has relied on fragmented systems, manual supplier discovery, disconnected data, and multiple steps to reach a purchasing decision.

Disty Holdings is building a different model, one designed from the ground up around artificial intelligence.

Rather than adding AI to a traditional procurement process, Disty is building AI into the core of how organizations understand demand, discover products and suppliers, evaluate options, and make purchasing decisions.

At the center of this model is AI that understands what an organization needs, not simply what it searches for.

It interprets requirements, matches demand with supply, evaluates alternatives, and connects each need with the most relevant options across a broad network of products and suppliers.

And this model is not being built in isolation from the market.

Disty has already generated more than *SAR 1 billion in sales volume in approximately two years, fulfilled more than **100,000 orders, built access to more than **1,000 local and international brands, and expanded its product universe to more than **1 million products* sourced locally and internationally.

That scale represents more than commercial traction. It creates a real operating foundation of purchasing behavior, demand, supply, supplier relationships, and market data that AI can build upon.

Industry estimates suggest that advanced AI can improve procurement-function efficiency by *25% to 40%*, highlighting the scale of the opportunity to rethink how procurement operates.

Ahmed Abu Alasal, Founder & CEO of Disty Holdings, said:

*“We believe the biggest opportunity for AI is not in automating individual tasks, but in redesigning how businesses operate from the ground up. Procurement is one of the clearest opportunities to do that. We are building Disty Holdings to make procurement radically more intelligent, connected, and efficient.”*

This vision comes as Saudi Arabia continues to accelerate its digital transformation under Vision 2030, creating the conditions for a new generation of technology companies to reshape major sectors at scale.

For Disty Holdings, the ambition is not to add AI to procurement.

*It is to build a procurement model that was designed for AI from day one.*