webook.com Shares Success of its Global Scale with Esports World Cup Delivery in Paris

Manal Saleh

Tickets purchased by fans from more than 100 countries as the Saudi-born platform extends its EWC partnership into Europe.

PARIS / RIYADH, 27 August 2026 — webook.com, the Official Ticketing Partner of the Esports World Cup 2026, has completed its first EWC delivery in France, supporting the fan journey across seven weeks of competition in Paris. The tournament extends a partnership established in Riyadh into a major European market and marks another step in webook.com’s international growth.

Fans from more than 100 countries purchased tickets through webook.com, with France emerging as the event’s largest ticket market. From event discovery and booking to customer support and venue access, the platform supported an integrated fan experience throughout the tournament.

Beyond the competition itself, webook.com helped turn EWC’s wider fan engagement into attendance. Major finals across the 25-tournament programme reached full arena capacity, while Paris set new EWC ticket-sales records. Demand was also supported through fan activations including star guest showmatches with Karim Benzema and Amine, meet-and-greets with F1 driver Pierre Gasly and NBA star Giannis Antetokounmpo, and partner collaborations such as giveaways with NRJ and PlayStation; extending EWC’s reach to new audiences and creating additional pathways from interest to attendance.

The Paris delivery demonstrates that the technology, operational capabilities and service model webook.com developed for Saudi Arabia’s high-demand live entertainment market can be deployed successfully in new international markets. It positions webook.com as a Saudi-born local champion built to scale: proven at home, expanding globally and ready to support major events wherever their audiences gather.

Nadeem Bakhsh, Chief Executive Officer and Co-Founder of webook.com, said: “Paris turns our international ambition into operating proof. We took a partnership built in Riyadh, deployed our platform and operating model in France, and served fans travelling from more than 100 countries, with France becoming the event’s largest ticket market.

“This is what the next stage of webook.com’s growth looks like: a Saudi-born company whose capabilities were built and tested in one of the world’s most dynamic entertainment markets, and which is now ready to deliver internationally. We are scaling what works, not only our technology, but the operational experience and understanding of fans that sit behind it.”

The successful Paris deployment gives webook.com a proven European case study as it develops new relationships with rights holders, venues and event organisers. It also complements the company’s existing European presence through SmartMove in Portugal and supports its longer-term international expansion.

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About the Esports World Cup

The Esports World Cup (EWC) is a premier annual sporting event and global celebration of competitive excellence and esports fandom. The competition features a unique cross-game format that pits the world's top esports Clubs against one another for the largest prize pool in esports history. Returning to Riyadh, Saudi Arabia, in the summer of 2027, the EWC will bring gaming and esports communities together again to crown the next Esports World Cup Club Champion. esportsworldcup.com

About webook.com

webook.com is a global technology platform for live experiences, built to operate at the scale and intensity of the world’s most in-demand events. Its infrastructure brings together event discovery, ticketing, fan engagement and integrated services into a single end-to-end ecosystem designed for high-demand environments. Since launch, webook.com has reached over 18 million users across 180+ countries and processed more than 25 million ticket bookings last year. Following its expansion into Europe and its first event in France with EWC 2026, webook.com is building a growing European footprint while continuing to support high-demand events across the region and internationally.