Samsung Flips into Action for Sony Pictures’ Spider-Man™: Brand New Day

Manal Saleh

Keep an eye out for Spider-Man sightings throughout the summer with Spidey Tracker Powered by Samsung Galaxy

Samsung Galaxy Z series foldables and Galaxy Watch to be featured in Sony Pictures’ Spider-Man: Brand New Day, exclusively in theaters July 31

Beginning tomorrow, Samsung is inviting fans to step into the world of Spider-Man: Brand New Day through the launch of the Spidey Tracker, an interactive experience powered by Samsung Galaxy. Developed in the film by Ned Leeds, (the character played by Jacob Batalon) on a Samsung Galaxy device to track Spider-Man’s whereabouts, the tracker is now being brought to life as a custom website for fans.

Designed to expand the narrative beyond the film, the experience bridges the world of Spider-Man: Brand New Day with real world campaign moments that include cast appearances and interviews, spotlighting live activations, content drops, hidden easter eggs, and fan-submitted sightings. Fans can join in on the interactive campaign, follow Spider-Man sightings and engage with the story in real time, while connecting to a shared community experience at SpideyTracker.com and on X @SpideyTracker. The Spidey Tracker is available in 35 countries worldwide.

Spidey Tracker powered by Samsung Galaxy as seen in the upcoming Spider-Man: Brand New Day film. © & ™ 2026 MARVEL. ©2026 CPII & TSG

Galaxy Technology in Action

Through integrated storytelling, moviegoers will see the portability of Galaxy Z Flip on full display in the hands of Spider-Man and the multitasking benefits of Galaxy Z Fold and Galaxy Watch as Ned Leeds tries to locate the elusive Spider-Man.

Reflecting the reality that even our closest relationships can evolve as life takes us in new directions, Samsung is highlighting how its technology helps people stay close to those who matter most. It celebrates the importance of human connection and self-expression, bringing together Samsung’s ethos with the inspiring characters and timeless stories that make Spider-Man one of the world’s most iconic heroes.

“Spider-Man has always been a hero defined by his connection to his community. Teaming up with Samsung helped bring that spirit to life both on screen and beyond, integrating the technology people use every day into Spider-Man’s world while also bringing innovative and fun new ways for fans to engage through the Spidey Tracker,” said Jeffrey Godsick, Executive Vice President, Global Partnerships, Sony Pictures Entertainment.

Unfolding online and in real-world spaces throughout the summer, see Spidey pop up on the map, at live events and venues, popular creator videos, and maybe even a Samsung Experience Store — keep your eyes peeled!

Learn more about the latest Galaxy innovations keeping your favorite heroes connected at Samsung.com and don’t miss Sony Pictures’ Spider-Man: Brand New Day exclusively in theaters July 31.

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About Samsung Electronics America, Inc.

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd. To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

About Sony Pictures' Spider-Man: Brand New Day

It's a BRAND NEW DAY for Peter Parker. Fighting crime full-time as Spider-Man in a world that doesn’t remember him—and the pressure of seeing his old friends move on without him—sparks a change in Peter he may not have the power to control. But that transformation might also be the only thing that can stop a shocking new threat to the city and those he loves - a powerful villain no one can even see.

The world may have forgotten Peter Parker, but he hasn’t forgotten them.

Directed by Destin Daniel Cretton, the film is written by Chris McKenna & Erik Sommers and Justin Kuritzkes. Based on the MARVEL Comic Book by Stan Lee and Steve Ditko, serving as producers are Kevin Feige, p.g.a., Amy Pascal, p.g.a., Avi Arad, and Rachel O'Connor, p.g.a. Executive producers are Louis D'Esposito and David Cain. The film stars Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando and Mark Ruffalo. Credits not final.