Gold Apple to Celebrate Grand Opening of Its Riyadh Park Mall Store on June 25-27

Manal Saleh

 Gold Apple, one of the largest international beauty retailers, will officially celebrate the grand opening of its Riyadh store on June 25–27 at Riyadh Park Mall, marking a new milestone in the company’s expansion across the Kingdom of Saudi Arabia.

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The store began welcoming customers earlier this year, and the upcoming celebration will serve as its official ceremonial opening, introducing Riyadh visitors to Gold Apple’s distinctive beauty concept in a festive and immersive format. The event is expected to bring together beauty lovers, families, mall visitors, brand partners, and media guests for three days centered around discovery, experience, and celebration.

Located in one of the capital’s leading lifestyle destinations, the Riyadh store reflects Gold Apple’s signature retailtainment concept — a model that transforms beauty shopping into an immersive, social, and family-friendly experience. Designed as a spacious and dynamic destination, it combines a curated assortment of global brands with personalized service, interactive experiences, fragrance discovery, and an atmosphere built around exploration and inspiration.

The store’s assortment is one of the broadest in the region and is available in-store or via delivery. Shoppers can choose from over 1,300 products from Russian beauty brands, more than 3,000 products from leading Korean brands, approximately 5,000 fragrance products, over 3,000 hair care products from top global brands, and around 2,000 products for children and teenagers — with many more categories available across the full range.

Grand Opening Program: June 25–27

Guests attending the three-day celebration will be able to enjoy a rich grand opening program running daily from store opening until midnight. The schedule is designed to offer something memorable for every visitor throughout the day.

From store opening until 4 pm:

•       Photo booth

•       Claw machine with any purchase from 100 SAR

•       Bright stickers with any purchase from 100 SAR

From 4 pm until boxes run out (1,000 beauty boxes available daily):

•       First 200 boxes gifted with any purchase

•       800 boxes gifted with a purchase of 150 SAR or more

From 6 pm to midnight:

•       Cosmetic bag embroidery with any purchase from 100 SAR

•       Live sketches with any purchase from 100 SAR

•       Fan painting with any purchase from 100 SAR

•       Gummy candy station with any purchase from 100 SAR

•       Beauty Elf DJ

•       Cotton candy for kids

•       Brand and influencer masterclasses.

Throughout all three days:

•       Pop-up area near the store with games and gifts. Ask a beauty advisor for more information.

The format reflects the company’s broader strategy across the Gulf, where malls continue to play an important role as social and cultural spaces, and where customers increasingly value experiences alongside product selection.

Riyadh has become an especially important market in Gold Apple’s regional growth strategy. As one of the most dynamic beauty markets in the Gulf, the Saudi capital offers strong demand, a sophisticated customer base, and a retail environment shaped by innovation, lifestyle, and high consumer engagement. The opening of the Riyadh store underscores the company’s long-term commitment to Saudi Arabia and its confidence in the market’s continued momentum.

The Riyadh location is Gold Apple’s second store in Saudi Arabia, following the successful opening of its flagship in Jeddah. Together with its presence in Doha and Dubai, the new store strengthens the retailer’s footprint across the GCC and supports its omnichannel development throughout the region. Gold Apple customers in Saudi Arabia can shop both in-store and online, and use the retailer’s mobile app to access the full customer journey — from browsing and purchasing to loyalty benefits, reviews, gamified features, and personalized recommendations.

The Riyadh store spans 1,800 square meters, making it one of Gold Apple’s largest locations in the region. Its opening has also contributed to local job creation, with approximately 100 roles established at the store level. Over the past year, Gold Apple has created around 200 jobs in Saudi Arabia overall, with women accounting for approximately 40 percent of those positions.

Press photos: store and creative visuals

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About Gold Apple

Gold Apple is one of the largest international beauty retailers, ranked in TOP-5 globally. The company offers a wide range of products from around the world, spanning mass market to luxury brands. It introduces new brands to the region and provides exclusive assortments and high-quality service.

Founded in 1996 in Russia, Gold Apple now operates in six countries, including the Gulf states of UAE, Qatar, and Saudi Arabia, with its Middle East headquarters in Dubai. Across all regions, Gold Apple embraces the retailtainment concept (retail & entertainment), creating spaces not only for shopping but also for unique experiences by hosting regular beauty consultations, masterclasses, and cultural events.

The beauty retailer entered the Gulf region market in 2024, launched e-commerce in spring and opened a store in Qatar’s Doha Festival City. At the end of 2024 the company launched its online store and delivery in UAE and in spring of 2025 year Gold Apple opened a store in Dubai’s Mirdif City Centre. During the same time the retailer entered into the Saudi Arabian market with the launch of an e-commerce platform and a beauty store in Jeddah’s Red Sea Mall. Gold Apple was the first and so far the only Russian omnichannel retailer in the Kingdom of Saudi Arabia. Now the total retail space of the company in the MENA region is approximately 7,000 square meters.