Arabian Frontier Enters Saudi Market as Authorized Distributor of MHERO and VOYAH

Rashad Iskandrni

Riyadh, Kingdom of Saudi Arabia – 2 April 2026: As part of its strategic plans, Arabian Frontier, a subsidiary of Al Ghurair Group, has announced its entry into the Saudi market as the offical distributor of MHERO and VOYAH, as part of its strategy to strengthen its presence in the mobility sector and deliver advanced solutions that meet customer expectations in the Kingdom.

MHERO and VOYAH fall under the umbrella of Dongfeng Group, one of China’s most established and reputable automotive manufacturers, with a strong legacy in innovation, new energy technologies, and advanced mobility solutions. This affiliation strengthens both brands and grants them a competitive position in a rapidly growing market with increasing demand for high‑tech, high‑performance vehicles.

Arabian Frontier’s entry into the Saudi market comes amid this rapid growth, creating opportunities to deliver advanced mobility experiences that meet the needs of the local market. The company is also preparing to open the first showroom for both brands in Riyadh—reflecting its commitment to providing an integrated customer experience and strengthening its direct presence in the Kingdom.

The company’s plans include a strategic expansion roadmap to reach all major cities in the Kingdom by 2026, strengthening the presence of both brands nationwide. This will be followed by expansion into second‑tier cities in 2027 to support sustainable growth and enhance the sales and service network.

Arabian Frontier is also working on expanding its product lineup in the Kingdom by introducing four new models by the first quarter of 2027, aiming to meet the needs of a wider customer base and offer diverse options suited to different usage preferences.

In support of Saudi Vision 2030 objectives, Arabian Frontier is preparing to introduce vehicles equipped with REEV and PHEV technologies, aligning with the Kingdom’s direction toward sustainable mobility, emissions reduction, and the advancement of clean‑energy solutions.

Through its two brands, the company offers a range of standout models, including the MHERO I and MHERO II, as well as the Voyah Free and Voyah Dream—vehicles that embody a blend of modern design, advanced technologies, and elevated driving experiences.

Commenting on this milestone, Amir Shousha, Executive Vice President of Arabian Frontier, said: “Our entry into the Saudi market represents a significant strategic step that reaffirms our commitment to delivering innovative mobility solutions that meet customer expectations and align with the Kingdom’s vision for a more innovative and sustainable future

In this context, Amir Shousha, Executive Vice President at Arabian Frontier, said: "Our entry into the Saudi market through Arabian Frontier marks an important strategic step, reinforcing our commitment to delivering advanced mobility solutions that meet customer expectations and align with the Kingdom’s vision for a more innovative and sustainable future."

He added: "We are focused on building a strong and sustainable presence for MHERO and VOYAH in the Kingdom by delivering an integrated experience that elevates customer expectations and supports the evolution of the mobility sector."

Arabian Frontier confirmed that this step marks the beginning of a new expansion phase in the Kingdom, aimed at strengthening the presence of both brands and building a strong and sustainable customer base across Saudi Arabia.

-Ends-