Arabian Frontier Opens the First MHERO and VOYAH Showroom in Jeddah and the Second in the Kingdom of Saudi Arabia

Rashad Iskandrni

Jeddah, Kingdom of Saudi Arabia – April 2026: As part of its strategic direction to strengthen its presence in the Saudi market, Arabian Frontier, a subsidiary of Al Ghurair Group and the official distributor of MHERO and VOYAH under Dongfeng Motor Group, has announced the opening of a new showroom for both brands in Jeddah. This marks the second showroom in the Kingdom, following the first in Riyadh, and the first in Jeddah, as part of a comprehensive expansion plan aimed at reaching a wider customer base across multiple regions.

The new showroom reflects both brands’ commitment to delivering a fully integrated and advanced customer experience, highlighting their distinct identities. MHERO embodies a bold combination of power and luxury, supported by REEV (Range-Extended Electric Vehicle) technology, where electric motors fully drive the wheels, while a gasoline engine serves as a generator to recharge the battery—ensuring strong electric performance with extended driving range.

Meanwhile, VOYAH represents refined innovation and intelligent comfort through its PHEV (Plug-in Hybrid Electric Vehicle) technology, enabling fully electric driving for short distances and hybrid operation for longer journeys. The system allows seamless integration between the electric motor and gasoline engine, delivering a flexible and efficient driving experience suited to various mobility needs.

During the opening event, guests explored a range of flagship models, including the Voyah Dream and Voyah Free, alongside the MHERO MII and MHERO MI. These vehicles showcased advanced contemporary design, premium features, intelligent driving systems, and innovative energy solutions that align with the growing demand in the Saudi market for high-performance, technology-driven, and sustainable mobility.

The opening of the Jeddah showroom comes as part of Al Ghurair Group’s broader expansion vision to reinforce the presence of both brands in Saudi Arabia—one of the region’s fastest-growing and most dynamic automotive markets, driven by increasing demand for advanced mobility solutions.

In this context, Amir Shousha, Executive Vice President of Arabian Frontier, stated: “The launch of our Jeddah showroom builds on the momentum of our successful debut in Riyadh and represents a key step in expanding our footprint across the Kingdom. Through our partnership with Dongfeng Group, we are committed to introducing a new standard of mobility that blends innovation, performance, and customer-centric experiences.”

He added: “Our strategy goes beyond introducing advanced vehicles; we are focused on developing a sustainable ecosystem that enhances customer engagement and supports the evolving mobility landscape in Saudi Arabia, in line with the goals of Saudi Vision 2030.”

Arabian Frontier confirmed that the Jeddah showroom marks a new milestone within its expansion roadmap in the Kingdom, which includes launching additional showrooms and initiatives across various regions, further strengthening MHERO and VOYAH’s position as leading brands in the modern mobility sector in Saudi Arabia.