HONOR Expands Retail Footprint in Saudi Arabia, Reaching 23 Stores Nationwide by February 13

Manal Saleh

·        New Experience Store openings in Diafah Makkah mall, Samtah, and Muhayel underscore HONOR’s accelerated growth strategy across the Kingdom

·        Customer-focused in-store activations at leading malls reinforce HONOR’s commitment to accessibility and enhanced retail experiences

Riyadh, Saudi Arabia – 05 -February 2025 – HONOR, a global AI device ecosystem company, continues to advance its strategic growth in Saudi Arabia with an expanded retail presence that will bring its total number of stores nationwide to 23 by February 13. The latest phase of expansion reflects HONOR’s commitment to strengthening its regional footprint, supporting the Kingdom’s rapidly evolving consumer technology market, and creating closer, more meaningful connections with customers through immersive retail experiences.

Expanding Beyond Major Cities to Strengthen Regional Presence

As part of this expansion, HONOR is opening three new Experience Stores in strategically selected locations across the Kingdom, complementing its established presence in Riyadh and Jeddah and underscoring its focus on reaching consumers beyond traditional metropolitan hubs. The HONOR Experience Store | Diafah Makkah mall, will become the brand’s 21st store nationwide, highlighting continued investment in one of Saudi Arabia’s most significant and high-traffic destinations.

This will be followed by the opening of the HONOR Experience Store | Samtah, an authorized HONOR store, on February 6, and the HONOR Experience Store | Muhayel, also an authorized HONOR store, on February 13. Together, these openings demonstrate HONOR’s intent to extend accessibility across additional regions, ensuring that consumers in emerging cities have direct access to its products, services, and in-store expertise.

Supporting Saudi Arabia’s Fast-Growing Consumer Tech Market

HONOR’s growing physical footprint aligns with Saudi Arabia’s expanding consumer technology landscape and increasing demand for hands-on, experience-led retail across both key metropolitan centers such as Riyadh and Jeddah and emerging regional markets. By strengthening its offline network, HONOR is supporting the Kingdom’s dynamic tech market while offering consumers greater opportunities to engage with smartphones, smart devices, and ecosystem products in dedicated Experience Store environments.

Special in-store Activations

In parallel with the new store openings, HONOR is activating a number of its existing mall locations to further enhance customer engagement and drive footfall. Visitors to HONOR Experience Stores at Red Sea Mall, Solitaire Mall, Granada Mall, and Andalus Mall will receive complimentary front and back screen protectors, offering added value and encouraging in-store interaction.

 As part of HONOR’s ongoing commitment to giving back to the community, this service is normally available from the 1st to the 5th of every month.

 To extend this benefit for a longer period, the service will be offered daily from the 5th to the 28th at the following locations: Granada Mall and Solitaire Mall in Riyadh, Yasmeen Mall and Red Sea Mall in Jeddah, HONOR Experience Store, Palestine Street, Jeddah, and HONOR Experience Store, Diafah Makkah mall.

These customer-focused activations are designed to deepen engagement, elevate service standards, and reinforce HONOR’s commitment to delivering tangible benefits through its retail touchpoints.

Delivering Immersive, Customer-Centric Retail Experiences

HONOR Experience Stores are designed to provide immersive, hands-on environments supported by knowledgeable staff, enabling customers to explore the brand’s latest innovations in an engaging and approachable setting. Through its expanding retail network, HONOR continues to strengthen its role as a customer-centricity while reinforcing its long-term investment in Saudi Arabia’s evolving consumer needs.

ABOUT HONOR

HONOR is a global leading AI device ecosystem company. It is committed to revolutionizing human-to-device interactions to bridge the AI ecosystem with all consumers in the agentic AI era and beyond. The company endeavours to open industrial boundaries through open, seamless collaboration to co-create a value-sharing ecosystem with industry partners. With an innovative product portfolio spanning AI phones, PCs, tablets, wearables, and more, HONOR aims to empower every human, enabling everyone to embrace the new intelligent world.