Dreame and AEC Announce Strategic Partnership to Bring a Full Smart Home Ecosystem to Saudi Arabia

Manal Saleh

On an outstanding evening in Riyadh, Dreame Technology officially announced its entry into Saudi Arabia through a strategic partnership with Mohamed Omar Alesayi Electronics Co. Ltd. (AEC) ; a collaboration designed to introduce Dreame as a complete smart home ecosystem across the Kingdom, spanning intelligent cleaning solutions and major home appliances.

“Saudi Arabia is a priority market for our next phase of growth, and this launch is a long-term commitment,” said Mr. Johannes Mueller, Dreame Regional Director MEA. “With AEC, we are bringing an integrated Dreame ecosystem that supports smarter living ; built on advanced engineering, intelligent automation, and service readiness that meets the expectations of Saudi households.”

Mr. Talal Khan, Dreame Brand Manager at AEC added ; “We are proud to partner with Dreame to accelerate access to premium smart home technology in Saudi Arabia. AEC has been serving the Saudi market since 1998 and works with leading international brands, supported by nationwide retail reach and strong e-commerce channels, including www.aec-ksa.com. This partnership brings together Dreame’s innovation with AEC’s proven localisation capabilities, distribution expertise, and after-sales support.”

The launch event brought together VIP guests, key retailers, media, and influencers; reflecting the scale of market interest in smart home transformation. The partnership agreement between Dreame and AEC was signed in China in 2024, laying the groundwork for today’s market activation and rollout plan.

During the event, Dreame showcased its hero portfolio, including the Dreame X50 Robot Vacuum; a flagship cleaning device engineered for modern homes with intelligent automation. The broader Dreame ecosystem roadmap presented at the event also signals the brand’s ambition to expand across smart home categories over time, aligning with the Kingdom’s accelerating adoption of smart devices and technology-driven lifestyles.

Dreame products are now available in Saudi Arabia via key e-commerce platforms including Amazon and Noon, with expanded channel development and retail availability progressing through AEC. As the brand scales, Dreame and AEC will focus on building a reliable service experience and customer support infrastructure that reinforces long-term trust.

As Saudi Arabia advances its Vision 2030 ambitions through technology adoption and quality-of-life innovation, Dreame and AEC aim to contribute to this momentum by delivering an integrated smart home ecosystem that is practical, premium, and built for the Saudi consumer; from product performance to service confidence.

ENDs

About Dreame Technology:

Dreame Technology is a global innovator in smart home solutions, developing premium products powered by intelligent engineering and automation, designed to elevate everyday living through performance, reliability, and modern design.

About AEC (Mohamed Omar Alesayi Electronics Co. Ltd.)

AEC is a Saudi consumer electronics distributor and retail partner, established in 1998, representing leading international brands and enabling nationwide market coverage through strong retail networks and e-commerce channels, including www.aecksa.com