Samsung Outlines AI Vision at The First Look 2026 Press Conference

Manal Saleh

Riyadh, Saudi Arabia – Jan 06, 2026 -  On January 4, two days ahead of the opening of CES 2026, Samsung Electronics held The First Look 2026 press conference at Wynn Las Vegas. Hosted in Samsung’s dedicated exhibition space, the event drew attention from major international media outlets.

Under the theme “Your Companion to AI Living,” Samsung outlined its vision for bringing joy, convenience and care to people’s daily lives — unveiling new products and technologies designed to support that goal. The company also emphasized its commitment to democratizing AI by integrating the technology across its product lineup and services.

Watch how Samsung is embedding AI into everyday life.

https://youtu.be/NW3VlAdEECA

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About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.