Mobily Signs Strategic Cooperation Agreement with the World Economic Forum

Manal Saleh

Riyadh, Kingdom of Saudi Arabia – December 14, 2025 – Etihad Etisalat (Mobily), one of the leading technology, media, and telecommunications companies in Saudi Arabia, announced the signing of a strategic cooperation agreement with the World Economic Forum. The partnership aims to advance digital infrastructure, accelerate digital transformation, and promote the adoption of artificial intelligence technologies to support Mobily’s new strategy and contribute to achieving the objectives of Saudi Vision 2030 related to the ICT sector.

This agreement is part of Mobily’s ongoing efforts to strengthen digital transformation in the Kingdom, including the development of advanced digital infrastructure and the utilization of AI technologies to deliver tailored, high-quality services to its customers. The agreement also includes participation in various workshops featuring joint discussions on leveraging AI to improve operational efficiency, enhance cybersecurity, advance cloud solutions, and foster digital innovation, among other related topics—all in support of Saudi Vision 2030.

Commenting on the occasion, Eng. Nezar Banabeela, Chief Executive Officer of Mobily, said:

“We are proud of our partnership with the World Economic Forum, a global platform for innovation and collaboration. This agreement will enable us to develop Saudi Arabia’s digital infrastructure and harness AI technologies to deliver superior services to our customers, reinforcing the Kingdom’s position as a regional hub for technology and innovation in line with Saudi Vision 2030.”

For his part, Alexandre Raffoul, Member of the Executive Committee at the World Economic Forum, welcomed the new partnership, stating: “We are delighted to welcome Mobily as a strategic partner of the World Economic Forum. Together, we will work to strengthen innovation and digital transformation in Saudi Arabia and the region—supporting Saudi Vision 2030 and striving toward a more inclusive and sustainable digital future.”

This strategic partnership between Mobily and the World Economic Forum marks a significant step that reflects Mobily’s commitment to its leadership role in driving digital transformation in the Kingdom. It aligns with the company’s direction to enhance digital infrastructure and leverage AI technologies in accordance with global best practices—achieving greater operational efficiency, delivering an improved customer experience, and actively contributing to Saudi Vision 2030, while positioning the Kingdom as a leading regional and global technology hub.