Driving Over 45% Growth The All-New Nissan Patrol Accelerates Its Rise in the Saudi Market

Manal Saleh

Jeddah, Kingdom of Saudi Arabia – 8 December 2025: More than a year after its global debut in September 2024, the all-new Nissan Patrol continues to reinforce its status as a symbol of power and luxury in the Saudi market, delivering exceptional performance that combines innovation, refined design, and complete readiness for every road and terrain. Despite shifting buyer preferences and intensifying competition within the SUV segment, Patrol has maintained its strong appeal, driven by consistently high demand and standout sales, further reflecting customer trust and the iconic status the model holds across the Kingdom.

Since its launch in the Saudi market in December 2024, the all-new Nissan Patrol has recorded 45% sales growth, reflecting the strong and rising demand for the seventh generation since its arrival in the Kingdom. The model also achieved 69% growth in sales during the first half of fiscal year 2025 compared to the same period in 2024, further strengthening Patrol’s position as one of Nissan’s most important nameplates in the Saudi market. This exceptional performance is attributed to the vehicle’s all-new design and advanced technologies that set the Patrol apart—cementing its position as the first choice for customers seeking strength, capability, and confidence. The Platinum grade led the line-up, representing 57% of total Patrol sales in the Kingdom, reflecting the strong market appeal and distinctiveness of this premium variant.

By city, Riyadh ranked highest in Patrol sales, followed by Jeddah. Customer choices also revealed clear color preferences, with white leading at 34%, followed by black and grey, each at 23%, and silver at 8%. This indicates the Patrol’s broad fan base and its strong presence across Saudi Arabia’s diverse regions.

Commenting on the results, Adib Takieddine, Managing Director of Nissan Saudi Arabia, said: “The all-new Nissan Patrol represents a significant milestone that reflects our unwavering commitment to placing the customer at the center of our priorities. From the initial development stages, we incorporated feedback from our customers and insights from previous Patrol generations. To ensure this, we conducted extensive testing across various environments in the Kingdom, from vast deserts to mountainous terrains and coastal roads, delivering a vehicle that inspires confidence both on- and off-road”. He added: “The Saudi market holds a pivotal place in the Patrol’s journey, as this model has been part of the memories of generations of drivers for decades. Today, we continue to deepen this bond by offering an enhanced experience that blends power, reliability and innovation in line with customer expectations. In Saudi Arabia, the Patrol has grown beyond being just a vehicle; it is a symbol of trust and excellence, a testament to Nissan’s commitment to delivering exceptional experiences that embody innovation and inspire drivers on every road and trail”.

Rigorous Testing to Ensure Optimal Performance in All Conditions

This exceptional performance is the result of a comprehensive, three-year regional testing program designed around the principle that Saudi Arabia represents the Patrol’s ultimate proving ground. The tests were conducted in some of the harshest climatic and environmental conditions in the region, ensuring the Patrol can withstand extreme heat, soft sand and rugged terrain, exactly as Nissan customers expect.

More than 5,000 Nissan engineers and designers contributed to this process, completing over 100,000 km of durability tests, more than 50,000 km of performance tests, around 255 hours of desert driving simulations tailored to Gulf-region conditions, and 1,400 work hours dedicated to testing over 3,200 screens and software layers within NissanConnect and Google Automotive Services.

As a result, the region-specific specifications developed for the new Patrol were later adopted globally, underscoring the Middle East’s role in setting the performance and reliability standards that define the Patrol worldwide.

The Nissan Patrol Line-up: A Complete Response to Customer Needs

With the Patrol’s full line-up now complete, Nissan is redefining the benchmarks of performance and luxury in the SUV category:

The All-New Patrol: The icon in its most refined form, offering elevated design, advanced technologies, and a driving experience that combines strength with premium comfort.

Patrol PRO-4X: Purpose-built for adventure seekers and off-road enthusiasts, delivering exceptional capability, durability, and readiness for the toughest terrains.

Patrol NISMO: Developed exclusively for the Middle East, reflecting Nissan’s motorsport DNA with enhanced power, heightened performance, and unmistakable design flair.

Nissan Patrol: The Adventure Partner at the Heart of the Kingdom

Nissan showcased the capabilities of the all-new Patrol in Saudi Arabia through a series of engaging, on-ground activities that brought the SUV’s legendary strengths to life.

A test-drive experience for the all-new Patrol was hosted on the Red Sea region, where the seventh generation demonstrated its remarkable performance across diverse landscapes, from sand dunes to coastal roads and rocky outcrops, highlighting its engineering excellence and ability to adapt to mixed terrains.

The Patrol PRO-4X also took center stage during the “Summer Adventure – Explore the South with Nissan” campaign in the Asir region, in collaboration with Visit Saudi. The model showcased its adventurous identity, conquering challenging mountain routes, steep descents, and open coastal sands, embodying the spirit of exploration that defines the Nissan brand.

These experiences spotlight the Kingdom’s natural and cultural richness, with Nissan vehicles designed to be the ultimate companion for every journey.

For more than 70 years, the Nissan Patrol has been the region’s leading SUV, blending power, durability and Nissan’s integrated ecosystem of technology, connectivity and customer care. Today, in its first year, the all-new Patrol continues to elevate its leadership in innovation with advanced NissanConnect features that deliver a smarter, more intuitive, and more connected driving experience. As Nissan continues to strengthen its presence in the Kingdom, the brand reaffirms its position as a symbol of innovation and progress—aligned with the aspirations of Saudi Vision 2030.

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About Nissan Motor Co., Ltd.

Nissan is a global car manufacturer that sells a full line of vehicles under the Nissan and INFINITI brands. Nissan’s global headquarters in Yokohama, Japan, manages operations in four regions: Japan-ASEAN, China, Americas, and AMIEO (Africa, Middle East, India, Europe & Oceania).

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