ManageEngine Showcases Next-Gen Cybersecurity Platform at Black Hat MEA 2025 as Saudi Arabia Accelerates Digital Transformation

ManageEngine Showcases Next-Gen Cybersecurity Platform at Black Hat MEA 2025 as Saudi Arabia Accelerates Digital Transformation

1 December 2025 - 20:54

written : سعودي اون لاين - Saudi Online

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Manal Saleh

 

RIYADH, Saudi Arabia – 1 December, 2025: ManageEngine, a division of Zoho Corporation and a leading provider of enterprise IT management solutions, today announced its participation at Black Hat Middle East & Africa (MEA) 2025 for the fourth consecutive year, which will be held from December 2 to 4 in Riyadh, showcasing major advancements to its cybersecurity and IT management portfolio. The company’s presence underscores its long-term commitment to supporting Saudi Arabia’s fast-evolving digital economy and its national ambitions in AI, cloud technologies and cybersecurity.

Supporting a rapidly evolving cyber landscape

With the Kingdom accelerating its adoption of AI, machine learning, and cloud-based platforms, cybercriminals have likewise moved swiftly to exploit new vulnerabilities. Sectors such as BFSI, healthcare, oil and gas and energy continue to experience increasingly sophisticated cyberattacks, many powered by the same AI advances driving digital growth. As per the Pwc study on cyber resilience in 2025, the results of the findings highlight that 73% of organisations in the Middle East view cybersecurity as a strategic asset with 40% of tech leaders having made data protection their top investment priority.

“Cybersecurity is an evolving challenge. As AI, ML and cloud reshape modern technology, strengthening cyber defenses is essential to counter new-age attacks which has essentially increased the attack surface by these advancements. Reducing MTTD and MTTR is now critical for business continuity. Premier cybersecurity events such as BlackHat MEA play a central role in raising cybersecurity awareness in the community by fostering collaboration and guiding organisations toward stronger, unified digital defense strategies,” said Prasanna Venkatesh Srinivasan, Associate Director at ManageEngine.

Saudi Arabia has emerged as ManageEngine’s largest market in the MENA region, driven by consistent year-on-year growth of 30–40% and a 35% increase in customer adoption since 2020. These gains coincide with the Kingdom’s Vision 2030 push for digital transformation, advanced cloud deployment and local data-residency frameworks.

With over two decades of experience in the MENA region, ManageEngine continues to strengthen its presence in the Kingdom through investments in research and development, the expansion of local operations and fully functional data centers in Riyadh and Jeddah, ensuring compliance with SDAIA and NCA requirements. The company also supports Saudi Arabia’s talent-development goals by working closely with its extensive channel-partner network, delivering year-round workshops, training sessions and knowledge-transfer programs across multiple cities.

“Saudi Arabia is moving at an unprecedented pace in digital transformation, and cybersecurity sits at the heart of this progress. At ManageEngine, we are committed to supporting the Kingdom with advanced, unified security solutions that match the scale of its ambitions and ensure organizations remain resilient in a rapidly evolving threat landscape”, added Srinivasan.

Showcasing advanced cybersecurity platforms (Hall 1, Booth T30)

At Black Hat MEA 2025, ManageEngine will showcase significant enhancements to its enterprise cybersecurity suite. These include a major transformation of Log360 - company's security information and event management (SIEM) solution, which has evolved into a full-fledged security analytics platform powered by an advanced threat detection approach capable of cutting through alert fatigue and reducing false positives. Meanwhile, AD360, the company’s converged identity and access management (IAM) platform, now features more than 100 prebuilt integrations alongside new identity risk exposure management and local user MFA capabilities that address common identity attack vectors. Additional upgrades span across IT niches such as unified endpoint management, privileged access control and AI-driven analytics, all designed to help modern organizations secure increasingly complex, hybrid IT environments.

In the Kingdom, Saudi organizations continue to face three primary challenges: the rise of AI-enabled ransomware and phishing attacks, the rapid expansion of cloud environments that introduce additional attack surfaces, and an acute cybersecurity talent gap intensified by evolving regulations and compliance requirements. ManageEngine’s unified security architecture, spanning SIEM, IAM, UEMS, PAM and advanced analytics, is designed to help organizations consolidate visibility, shorten incident response times and strengthen digital resilience.

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International Non-Profit Forum Explores Future of Transparency in Philanthropy

Manal Saleh


Riyadh –

The International Non-Profit Sector Forum, organized by the National Center for the Non-Profit Sector (NCNP) and launched today in Riyadh, focused on the future of transparency in philanthropy and the role of modern technology and global governance standards in improving data reliability and strengthening trust between organizations and the public. The discussion brought together three leading international experts.

Ziyad Alsaigh, Executive Vice President, Socioeconomic Development at Takamol Holding, said digital transformation represents a major opportunity for the non-profit sector to improve integration between organizations and enhance the accuracy of data. He stressed the need for unified digital systems that make verification easier, support smaller organizations as well as larger ones, and give all entities the ability to present their work transparently and competitively.

Speaking during a session titled “Building Trust,” he noted that trust is not built by simply complying with standards, but by going beyond them and demonstrating real impact through clear, traceable and verifiable data.

Dr. Burkhard Wilke, Executive and Scientific Director of the German Central Institute for Social Issues, highlighted the importance of developing international standards for transparency, especially in an era of widespread misinformation and the rapid spread of unverified content across digital platforms. He underlined the need for a balanced approach to oversight so that smaller organizations are not overburdened, while still ensuring that reliable data is available for the public to rely on.

“Transparency is a treasure that only reveals its true value in critical moments,” he said, adding that organizations must be prepared in advance with clear standards and robust measurement processes. He explained that his institute develops standards through a participatory process that brings together non-profit umbrella bodies, academics and government institutions, to ensure that the resulting frameworks are meaningful rather than merely procedural.

David Holdsworth, CEO, Charity Commission for England and Wales, said transparency should be viewed as a “free shop window” for smaller organizations to strengthen their visibility and credibility with the public. He pointed out that official charity registers allow anyone, anywhere in the world, to look up organizations and access their information at no cost, providing a fair and accessible way to increase reach and trust.

He added that the digital information age demands a central, reliable source of truth that can counter rumors and give the public the tools to make informed choices. Expanding disclosure requirements, he noted, must be carefully calibrated so the benefits outweigh the regulatory burden. Holdsworth explained that the Commission consults closely with the sector before introducing any new requirements, and works with its counterparts in countries such as Australia, Canada, New Zealand, Singapore and the United States to strengthen international coordination. He also described the introduction of international accounting standards for the charity sector as an important step toward creating unified global benchmarks.

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Tenable Solidifies Commitment to Saudi Vision 2030 with New Legal Entity in the Kingdom of Saudi Arabia

Manal Saleh


 Tenable (NASDAQ: TENB), the exposure management company, today announced the formal establishment of a new legal entity in the Kingdom of Saudi Arabia. This move signals its investment in the region and a commitment to supporting the nation's ambitious digital transformation under Vision 2030.

The new entity will strengthen Tenable’s ability to serve its growing customer base across the Kingdom, expanding local access to its market-leading Tenable One Exposure Management Platform and a direct pathway for deeper collaboration on national cybersecurity initiatives, such as those mandated by the National Cybersecurity Authority (NCA).

This news coincides with Tenable Co-CEO Mark Thurmond’s visit to the region, where he will deliver a keynote address at Black Hat Middle East & Africa (MEA) 2025. His keynote will emphasize the critical need for a new cybersecurity discipline: Exposure Management.

Saudi Arabia is undergoing one of the most remarkable national transformations in modern history, with visionary projects like NEOM and the growth of an "AI Zone" with companies like HUMAIN. This pace of innovation, while fueling progress, dramatically expands the digital attack surface and introduces new, complex risks.

Exposure Management unifies siloed security teams, tools and data, providing a comprehensive, single view of cyber risk across the modern attack surface. This unified approach is essential for securing the complex, interconnected digital ecosystems driving Vision 2030, such as the sprawling IoT networks being built for giga-projects like NEOM.

 “The ambition and speed of innovation we are witnessing in Saudi Arabia is undeniable, but ambition on this scale brings new challenges. The same digital foundations — AI, cloud, and IoT, that fuel the nation's progress also introduce new opportunities for a rapidly maturing adversary to exploit them,” said David Cummins, Senior VP of EMEA, Tenable. “The traditional playbook is broken. We must move from a fragmented, manual defense to a unified, pre-emptive, and automated system. The establishment of our new entity serves to reinforce Tenable’s commitment to providing our partners in the Kingdom with the exposure management vision and local support essential to securing this incredible transformation and protecting Vision 2030.”

The timing of Tenable’s expansion also addresses the urgent threat posed by the weaponization of AI in cyberattacks. With AI accelerating attack development timelines from weeks to minutes, manual human response is no longer sufficient.

Exposure Management leverages AI to proactively identify, assess, and prioritize the critical few vulnerabilities that actually expose an organization to risk. This turns Tenable’s platform into a system of action that automates remediation steps without human intervention for routine tasks. This capability is crucial for protecting the critical infrastructure that powers the Saudi economy against highly targeted, AI-driven attacks.

The new legal entity will allow Tenable to deepen its partnerships with Saudi organizations, aligning its services with local compliance and data sovereignty requirements, such as the Personal Data Protection Law (PDPL) and NCA Essential Cybersecurity Controls.

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HONOR Announces The Upcoming Launch Of HONOR Magic8 Pro, Built For The New Generation Of Creators

Manal Saleh

·        Breakthrough AI-powered night photography engineered for the region’s after-dark moments.

·        Human-centric AI that simplifies creativity, strengthens protection, and boosts everyday productivity.

·        Flagship power, long-lasting endurance, and seamless multi-device connectivity designed for fast, modern lifestyles across the region.

 

 

(KSA, Riyadh – December 03, 2025) HONOR, global AI device ecosystem company today announced the upcoming launch of its highly anticipated HONOR Magic8 Pro. introducing a new milestone for smartphone innovation in the AI era. Building on the success of the Magic Series, the Magic8 Pro raises the bar for night photography, AI intelligence, and flagship performance, giving young creators an effortless, intelligent way to capture and connect.

Designed for a generation that documents life in real time, the HONOR Magic8 Pro blends advanced AI imaging, powerful performance, and all-day endurance to turn everyday moments into expressive stories.

A NEW BENCHMARK IN NIGHT PHOTOGRAPHY

The HONOR Magic8 Pro is engineered as a storytelling companion designed to capture the region’s most unforgettable after-dark moments with remarkable clarity and ease. Equipped with a next-generation 200MP AI Ultra Night Telephoto Camera, the Magic8 Pro establishes a new standard for long-distance, low-light photography. For portraits, the AI Ultra Night Portrait redefines nighttime photography, preserving natural skin tones, softening background lights, and delivering images that feel alive with depth and warmth. And with up to 100x AI Super Zoom, even the smallest details become crystal clear, letting you see the night from a whole new perspective.

From vibrant cityscapes and moonlit skies to fast-moving objects and intimate portraits, the HONOR Magic8 Pro brings “the Perfect Night Photography” into users’ hands.

Beyond capture, HONOR Magic8 Pro delivers a full suite of AI editing tools to perfect images. With HONOR’s industry-first Magic Color feature, an AI-powered cinematic color engine, users can instantly apply cinematic tones, replicate any reference style they love, or experiment with built-in presets such as Golden Autumn, Romantic Blue, and Warm. 

The upgraded AI Moving Photo mode moves beyond simple video clips, as it has been elevated with higher resolution, anti-shake fundamentals, and new creative modes like Slow motion, Motion trail, Motion clone.

AI THAT MAKES EVERYDAY CREATIVITY EFFORTLESS

The HONOR Magic8 Pro introduces a more intuitive, human-centered AI experience that simplifies everyday tasks. A dedicated AI Button provides instant access to smart tools, photography shortcuts, and personalized workflows, allowing users to navigate daily moments with greater ease and more efficiently.

The Magic8 Pro also introduces smarter ways to manage everyday interactions. With AI Search, users can simply describe what they’re looking for “the photo from last Thursday,” “my passport scan,” and the device instantly surfaces the right content across photos, files, notes, and apps.

Integrated with Google Gemini, the device enhances everyday tasks through visual recognition, content generation, smart summarizing, on-device translations, and more, making productivity feel effortless across apps like Gmail, Docs, and Chrome.

 

The device further strengthens digital trust with next-generation safety features, with AI Deepfake Detection and delivering real-time protection during calls and video interactions, giving users an added layer of security across every conversation.

 

PERFORMANCE DESIGNED FOR EVERYDAY LIFE

Driven by the latest Snapdragon® 8 Elite Gen 5 Mobile Platform, the device ensures smooth multitasking, faster app performance, and console-grade gaming, all intelligently optimized through AI for stable, efficient power.

Whether creating content, traveling, studying, managing work, or gaming on the go, the Magic8 Pro stays fast, cool, and consistent throughout the day.

Powered by a long-lasting HONOR 7100mAh Silicon-carbon battery, the HONOR Magic8 Pro is built for full days and late nights, supported by100W Wired and 80W Wireless HONOR Supercharge for fast, worry-free recharging.

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Cruise Saudi welcomes Celestyal on its maiden call to Jeddah with plaque exchange

Manal Saleh

Celestyal has marked its first ever visit to Jeddah, Saudi Arabia, with a traditional plaque exchange ceremony in collaboration with Cruise Saudi.

The 1260-guest Celestyal Journey’s maiden call took place on November 29 as the final port on the cruise line’s new special seven-night ‘Athens to Jeddah’ voyage, which left Athens on November 22 and called at Marmaris, Turkey, and three ports in Egypt - Port Said, Sharm el Sheikh and Safaga - before concluding in Jeddah.

The ceremony was attended by representatives of Celestyal including Captain Angelos Vassilakos, as well as senior team members from Cruise Saudi and port officials.

The 1360-guest Celestyal Discovery will also call into Jeddah on December 5, before joining her fleet mate for her inaugural season in the Arabian Gulf region.

Lee Haslett, chief commercial officer at Celestyal, said: “We are honoured to celebrate our maiden call in Jeddah alongside our partners at Cruise Saudi, marking the beginning of a long and effective relationship. As the cultural heart of Saudi Arabia and the gateway to its incredible destinations, Jeddah offers huge potential for cruise tourism, and today’s plaque exchange is an exciting step in our collaboration.”

Barbara Buczek, chief destination experiences officer at Cruise Saudi, said:  “This maiden Red Sea sailing highlights the strong appeal of the region and aligns with Cruise Saudi’s commitment to developing seamless, high-quality cruise experiences in Saudi Arabia. Celestyal’s expanded itineraries demonstrate the growing demand for distinctive Red Sea and Arabian Gulf journeys. We continue to work closely with cruise operators to ensure our ports, destinations and onshore excursions showcase the Kingdom’s culture, heritage and renowned hospitality. We look forward to welcoming guests from around the world to experience the beauty of the Red Sea and the richness of Saudi Arabia’s destinations.”

Upon disembarkation, guests will be welcomed by Jeddah’s renowned warmth and hospitality, home to the UNESCO-listed Jeddah Historic, with its distinctive Hijazi architecture and vibrant souks.

Both ships will continue their passage from Jeddah to Abu Dhabi, to commence Celestyal’s second season in the Arabian Gulf.



Celestyal Journey will open the season on December 6, 2025, with a special Abu Dhabi Grand Prix celebratory cruise, before operating the seven-night ‘Desert Days’ itinerary for the rest of the season, sailing roundtrip from Doha and calling at Sir Bani Yas Island, Abu Dhabi and Bahrain, as well as two full days and an overnight stay in Dubai, with prices starting from £309/ €349/ $399/ AU$559 per person for a seven-night cruise.*

Celestyal Discovery’s first departure is December 12, 2025, launching the line’s new three-, four- and seven-night ‘Iconic Arabia’ cruises, sailing roundtrip from her winter homeport in Abu Dhabi and calling at Doha, Qatar; Khasab, Oman; Dubai, UAE; Sir Bani Yas Island, UAE, and maiden visits to Ras Al Khaimah, UAE, with prices starting from £159/ €179/ $199/ AU$279 per person for a three-night cruise.*

For more information visit celestyal.com or call 0808 258 4170.

TRADE ONLY >> For more information, visit the trade portal, CelestyalCompass.com or call 0808 258 4170.

ENDS

Notes:

*All fares are inclusive of all meals, soft drinks, WiFi, port fees and gratuities. The offers are available to book from November 26 to December 02, 2025, in the cruise lines Black Friday Promotion.

UK ONLY About Celestyal

Celestyal, an award-winning and year-round cruise company, and now with a UK tour operator extension – Celestyal Travel, continues to set the standard for unmissable travel experiences in the Greek Islands, the Adriatic, and the Arabian Gulf. The company excels in delivering exceptional hospitality, ensuring genuine cultural immersion both onboard and ashore. Operating two extensively refurbished vessels, accommodating up to 1360 passengers each, Celestyal prioritises highly personalised services, establishing a high-end environment that welcomes over 140,000 passengers annually from more than 130 different nationalities. 

About Celestyal

Celestyal, an award-winning and year-round cruise company, continues to set the standard for unmissable travel experiences in the Greek Islands, the Adriatic, and the Arabian Gulf. Built on a foundation of unique Greek heritage, the company excels in delivering exceptional hospitality, ensuring genuine cultural immersion both onboard and onshore. Operating two extensively refurbished vessels, accommodating up to 1360 passengers each, Celestyal prioritizes highly personalised services, establishing a high-end environment that welcomes over 140,000 passengers annually from more than 130 different nationalities. 

About Cruise Saudi

Cruise Saudi, a wholly owned company of the Public Investment Fund (PIF), was established in 2021 to develop and operate a world-class cruise ecosystem in the Kingdom of Saudi Arabia. The company is responsible for the full onshore and offshore value chain required to position Saudi Arabia as a premier global cruise destination – from planning, developing and operating cruise berths and terminals, to curating destination experiences, coordinating shore excursions, and supporting vessel operations.

Since launch, Cruise Saudi has activated five cruise ports and gateways across the Red Sea and the Arabian Gulf; introduced AROYA Cruises, the first-ever Arabian cruise line; and announced its Joint Venture in partnership with AMAN Group, Aman at Sea, an ultra-luxury yacht scheduled to set sail in 2027. To date, the company has welcomed over 600,000 passengers from more than 120 nationalities on board 30 cruise ships from 15 international cruise lines, working closely with ministries, regulatory authorities, and global cruise partners to open up Saudi Arabia’s cultural, historical and natural assets to the world.

In line with the Kingdom’s Vision 2030, Cruise Saudi aims to welcome 1.3 million cruise passengers annually by 2035, enable the creation of 50,000 direct and indirect jobs in the Saudi tourism ecosystem, and support the diversification and long-term growth of the national economy and tourism goals.

 

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Incorrect readings warning over some FreeStyle Libre 3 and FreeStyle Libre 3 Plus sensors

Manal Saleh 

 

Source: www.diabetes.org.uk

 

People across the UK who use the FreeStyle Libre 3 or FreeStyle Libre 3 Plus sensors have been warned that some sensors are giving incorrect readings showing low glucose levels, which if undetected may pose a potential health risk for people living with diabetes.

 

If you use either of these sensors, you’ll need to see if your sensors are affected. Here's what you need to know. 

 

What do I need to do if my sensor is affected?

Abbott, the company that makes the FreeStyle Libre 3 and FreeStyle Libre 3 Plus, is contacting people who use these sensors through their app and by email to ask them to check the serial number of their sensors. You may also be contacted by your diabetes team.

To see if the sensor you’re wearing or an unused sensor is potentially affected you can visit freestylecheck.com and select ‘Confirm Sensor Serial Number’, or you can call Abbott’s customer service team on 0800 170 11 77.

 

There are different ways to locate the serial number. If your sensor is still in its package, the serial number can be found on the bottom of the sensor carton packaging and on the sensor applicator label. For sensors in use or already used, the serial number can be found in the FreeStyle Libre 3 reader or app.  

 

How to find the serial number using the reader:  

From the Settings menu select System Status, then System Info. Multiple Sensor Serial Numbers may be listed. Number (1) is the one you are currently wearing or have most recently worn.

 

How to find the serial number using the FreeStyle Libre 3 app:  

From the App Main Menu select About. Multiple Sensor Serial Numbers may be listed. The one at the top of the list is the one you are currently wearing or have most recently worn.

 

How to find the serial number if you’re using a sensor with a connected insulin delivery device:  

If you are using a sensor with a connected insulin delivery device, please refer to the connected insulin delivery device user manual on how to locate the sensor serial number. You can find out more on Abbott’s FreeStyle Libre FAQs.  

 

What happens next?

Once you have reported an affected serial number, you will then be asked to provide your contact information so Abbott can send you a replacement sensor at no extra cost. This applies whether you get your sensors on prescription or you self-fund them.

 

If you’re wearing a sensor that has been affected, you should immediately remove the sensor and dispose of it as you usually would.  

 

If your sensor is affected, and you do not have a replacement, you can use the built-in meter in the FreeStyle Libre 3 Reader, or an alternative blood glucose meter, to check your glucose levels while you await your replacement.  

 

You can continue to use your FreeStyle Libre 3 or FreeStyle Libre 3 Plus sensors if they are not impacted.  

 

If your sensor is not impacted, but your sensor readings don’t match your symptoms or expectations (such as symptoms of low or high blood sugar), then you should test your blood glucose levels using a blood glucose monitor before making treatment decisions. 

 

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King of Malaysia Visits Arabian Oud Headquarters in Riyadh and Praises Its Global Leadership in Perfume Manufacturing

Manal Saleh


Arabian Oud’s headquarters in Riyadh welcomed a distinguished royal visit by His Majesty Sultan Ibrahim Iskandar, King of Malaysia, accompanied by his sons Prince Idris and Prince Abdulrahman, Saudi Minister of Tourism Ahmed Al-Khateeb, Malaysia’s Ambassador to the Kingdom Mohammad Baker, and several members of the accompanying delegation.

His Majesty was received by Omar bin Abdulaziz Al-Jasser, CEO of Arabian Oud, who warmly welcomed the royal delegation and emphasized that the visit reflects the depth of economic and cultural ties between Saudi Arabia and Malaysia, as well as the prominent position Saudi industries hold in global markets.

During the tour, His Majesty explored the company’s latest innovations and premium perfume creations and listened to a detailed presentation by Al-Jasser about the company’s journey from its founding to its current esteemed status in the perfume and oud industry. The presentation also highlighted the company’s extensive global presence, with more than 1,200 branches across 35 countries, in addition to its future expansion plans in Asian markets.

His Majesty Sultan Ibrahim expressed great admiration for the quality and craftsmanship he witnessed, praising Arabian Oud’s global achievements. He also expressed his pride in being one of the brand’s customers in Malaysia, noting that Arabian Oud represents an inspiring Saudi model that blends authenticity, quality, and innovation.

The visit concluded with the exchange of luxurious commemorative gifts, in an atmosphere that reflected mutual respect and strengthened the company’s position as a leading Saudi brand in the global perfume and oud industry… leaving Arabian Oud as a symbol of Saudi elegance and a bridge that reinforces relations between East and West.

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COGNNA Secures Series A Funding to Scale AI-Powered Cybersecurity Globally

Manal Saleh

Riyadh, Saudi Arabia — December 02, 2025 COGNNA, the Saudi-based innovator in AI-led Security Operations (SecOps), announced during Black Hat MEA 2025 the closing of its Series A funding round, raising $9.2 million led by Impact46, with participation from BNVT Capital, Vision Ventures, and tali ventures.

This round represents a pivotal milestone in COGNNA’s mission to empower organizations to thrive by safeguarding them against cyber threats with agentic AI, establishing COGNNA as the fastest and leading cybersecurity startup in the region.

This new investment will accelerate COGNNA’s global scale-up across product, sales, and operations. The company plans to enhance its AI capabilities, expand across the MENA and global markets, and grow its engineering and SOC operations teams to meet rising demand for scalable, intelligent cybersecurity solutions.

“This funding represents more than capital; it’s a validation of our vision to protect the digital future of humanity,” said Ibrahim AlShamrani, CEO of COGNNA. “We’re thrilled to take this next leap forward. COGNNA is building a global force in cybersecurity, where AI and human expertise meet to give organizations the confidence to operate securely, innovate boldly, and scale fearlessly.”

“Our mission has always been to transform cybersecurity from reactive defense to intelligent prevention,” said Ziyad AlSheri, CTO of COGNNA. “Through our AI-led platform, we’re building an Agentic SOC that doesn’t just respond to threats, it anticipates them. This funding allows us to accelerate our R&D in AI and automation, scale globally, and continue delivering security that learns, adapts, and protects in real time.”

Redefining Cybersecurity Through AI

COGNNA delivers AI-led Cybersecurity as a Service, a next-generation model that combines AI, automation, and human expertise to deliver proactive, predictive, and cost-efficient protection for enterprises and SMEs alike.

With its “Nexus” platform, organizations experience:

       200% faster threat detection and resolution

       Up to 50% reduction in security operation costs

       Enterprise-Ready Integration in Under 30 Minutes.

Scaling for Global Impact

The Series A funding will be directed toward four key areas:

       Product Development: Advancing AI automation and platform scalability.

       Sales and Marketing: Strengthening presence across the MENA and entering the global market.

       Team Expansion: Hiring top talent to support growth.

       Operations: Building infrastructure for global scalability and resilience.

COGNNA’s leadership, a team of seasoned cybersecurity experts from Fortune 500 companies and global technology leaders, continues to pioneer AI innovation in SecOps, positioning the company as a key player in the $500 billion global Cybersecurity market projected for 2030.

“COGNNA is one of the few teams in the region pushing real technical depth in cybersecurity,” said Basmah Alsinaidi, Managing Partner at Impact46. “Their work with agentic AI gives enterprises something they’ve been asking for: clarity, speed, and reliability in moments where it matters most. We believe in their direction and in their ability to scale a Saudi-built security platform that can compete globally, and we’re proud to continue backing their ambition.

“The region needs a locally built cybersecurity player with strong technical capabilities, tailored functionality, and strong leadership to drive it forward, and Cognna is stepping into that role,” said Kais Al Essa, CEO and Founding Partner of Vision Ventures. “They understand the gaps that organizations in our region deal with and have been building their platform around real operational needs, not theoretical ones. Their focus on identifying threats early and improving how organizations manage them comes from years of hands-on experience in this field. We see real potential in the direction they are taking and believe they can grow from a strong regional capability into a company that competes confidently on the global stage.”

 


About COGNNA
COGNNA is an AI-led cybersecurity provider delivering proactive security operations to detect and respond to attacks in a cost-effective manner for organizations. COGNNA enables clients to simplify cybersecurity processes and enhance security resilience in line with business growth.For more information, visit www.cognna.com


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Zscaler Highlights Advanced Security Solutions at Black Hat MEA 2025

Manal Saleh

Riyadh, Saudi Arabia – December 2, 2025 –  Zscaler, Inc., the leader in cloud security, today announced its participation at Black Hat Middle East and Africa 2025, taking place from December 2 to 4, 2025, in Malham, Saudi Arabia. The company will showcase its Zero Trust Exchange platform, demonstrating how Zero Trust Everywhere helps organizations modernize their security architectures and defend against advanced cyber threats.

As digital transformation accelerates, organizations require security approaches that protect distributed users, applications, and devices. Zscaler’s AI-powered platform delivers secure and reliable connectivity while reducing operational complexity and cost. Visitors attending Black Hat MEA can explore these solutions at Hall 1 Stand N31, where Zscaler experts will conduct live demonstrations throughout the event.

Supporting Saudi Arabia’s Digital Future

Saudi Arabia’s Vision 2030 continues to advance national goals for cybersecurity, digital transformation, and technology-driven growth. Zscaler’s participation reflects its commitment to supporting organizations across the Kingdom as they build secure and scalable digital foundations that enable cloud adoption, smart services, and AI-led innovation.

The company will also present its AI-powered data security offering, which safeguards sensitive information across cloud, endpoint, and mobile environments. The service combines AI-based discovery, TLS/SSL inspection, and unified policy controls to secure data wherever it travels, addressing new risks that accompany the rapid adoption of AI tools and autonomous systems.

These capabilities align with national initiatives led by the Saudi Data and Artificial Intelligence Authority (SDAIA). By enabling organizations to protect and manage data responsibly, Zscaler supports SDAIA’s vision of positioning Saudi Arabia as a global leader in data-driven innovation and artificial intelligence.

Advancing Connectivity and Data Protection

Zscaler will also highlight Zscaler Cellular, a key advancement that integrates Zero Trust principles directly into a cellular SIM card. The solution removes the need for traditional agents or VPNs, allowing devices to connect securely to any network while operating in isolated environments to prevent lateral movement. This solution is especially valuable for sectors such as manufacturing, logistics, and energy, where secure and resilient connectivity is essential.

“Zscaler has led the evolution of Zero Trust by securing users and applications, and we’re now extending that protection to IoT and OT environments,” said Ahmed Al Qadri, Regional Sales Director at Zscaler. “With Zscaler Cellular, organizations can strengthen device security, streamline connectivity, and maintain full visibility and control.”

Zscaler experts will further demonstrate how the Zero Trust Exchange Platform enhances the security of hybrid workforces and modern workloads. By replacing traditional VPNs and firewalls with direct, secure access to applications, organizations can improve performance, enhance user experience, and elevate their overall security standards.

By continuing to expand Zero Trust across users, devices, workloads, and now cellular-connected environments, Zscaler is helping organizations strengthen cyber resilience and simplify security operations. The company’s presence at Black Hat MEA 2025 demonstrates the company’s ongoing commitment to supporting secure digital transformation across Saudi Arabia and the wider region as enterprises embrace cloud, AI, and next-generation connectivity.

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LG DRYERS DELIVER THE KNOW-HOW TO REVOLUTIONIZE LAUNDRY CARE WITH SMART, GENTLE TECHNOLOGY

Manal Saleh

New customer-centric videos titled “Once Tried, Never Without an LG Dryer“ with practical product tips to help LG Dryer users get the best from their machine and say goodbye to shrinking clothes and energy-sapping cycle concerns.

Riyadh, Saudi Arabia, December 2, 2025 With the challenges of outdoor drying and the limitations of indoor air drying, LG Electronics (LG) presents a game-changing solution for families and individuals alike: its innovative line of dryers, which combine the latest technology with ease of use, energy efficiency, and fabric-friendly care.

The majority of customers across the region (51%)* hold concerns about dryers being the main culprit of clothes shrinkage, color-fading, unnatural scents on post-dry fabric, as well as adding extra stubbornness to creases.



To address those worries, LG has created a series how-to videos titled “Once Tried, Never Without an LG Dryer” to help iron out the kinks, providing customers with practical tips on how to maximize the benefits of their LG dryer, from proper loading techniques and cycle selection to maintenance tips and ThinQ™ app integration.

Whether it's unpredictable weather, dust, or the time-consuming nature of hanging clothes, LG dryers are engineered to take the hassle out of laundry day.

Unlike traditional drying methods that can lead to prolonged exposure to the elements, or fluctuating indoor air quality, LG dryers use advanced Sensor Dry technology to assess moisture levels in real time, paired with lower drying temperatures, helps protect garments while keeping them looking their best, preventing over-drying and ensuring fabrics are treated with care. No more worries about clothes shrinking or colors fading – LG’s intelligent systems make sure that even the most delicate fabrics emerge soft, fresh, and perfectly dry.

Additionally, LG dryers are equipped with Allergy Care features, designed to remove pet hair and dust mites, ensuring the utmost hygiene for your laundry.

At the core of LG’s design is the Dual Inverter Heat Pump technology, which operates at lower temperatures than conventional dryers, which not only protects clothing from damage, but also drastically reduces energy consumption. In fact, a single cycle uses just 1KW of energy – the equivalent of $2.40/$1.44/$2.01 of a monthly energy bill in the UAE/KSA/Türkiye. Combined with eco-friendly refrigerants and efficient operation, LG dryers deliver sustainability without compromising performance.

For those concerned about installation, LG dryers make it simple: no plumbing is required, only a standard power socket, allowing for easy integration into any space. And with ThinQ™ smart technology, customers can control and monitor their dryer remotely, schedule cycles, and receive notifications when laundry is done – all from their smartphone.

With LG’s dryers, laundry care is elevated to a whole new level of convenience, energy efficiency, and fabric protection. Say goodbye to the guessing games and hello to smarter drying. Whether you’re drying delicate linens or bulky towels, LG’s dryers take the work out of laundry, delivering the perfect finish every time.

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Under the strategic sponsorship of the Roads General Authority… the third edition of the Saudi Intermobility Exhibition 2025 kicks off in Riyadh

Manal Saleh

The third edition of the Saudi Intermobility Exhibition 2025 has kicked off at Riyadh Front for Exhibitions and Conferences in Riyadh. The exhibition is held under the patronage of His Excellency Eng. Badr bin Abdullah Al-Dulami, Deputy Minister of Transport and Logistics Services for Roads Affairs and Acting CEO of the General Authority for Roads, with the Authority supporting the event as a strategic partner, in collaboration with Informa Connect.

On behalf of His Excellency, the exhibition was inaugurated by the Ministry’s Deputy for Operations and Maintenance, Engineer Tariq bin Ziyad Al-Shami. The exhibition runs until December 3, with broad participation from more than 200 exhibitors representing 30 countries, in addition to thousands of specialists and experts from both the public and private sectors. They will showcase the latest technologies and smart solutions in the fields of transportation and sustainable infrastructure.

In his opening speech, Engineer Al-Shami expressed his gratitude and appreciation to the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud, and to His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister — may God preserve them, for their unlimited support for the roads sector in the Kingdom. He emphasized that this support forms the cornerstone of the sector’s development journey toward achieving the goals of the Roads Sector Program within the National Transport and Logistics Strategy.

Al-Shami affirmed that the Kingdom today ranks first globally in road network connectivity, which contributes to facilitating mobility, empowering various sectors, and solidifying the Kingdom’s position as a global logistics hub. He further noted that safety is a key pillar of the Roads Sector Program, with a target of reaching 90% of the road network rated at three stars or higher according to the International Road Assessment Programme (iRAP) by 2030. He pointed out that results from the world’s largest road-network survey confirmed that more than 77% of Saudi Arabia’s roads meet the highest global safety standards.

For his part, Chairman of the Saudi Contractors Authority, Mr. Mohammed bin Abdulaziz Al-Ajlan, explained that the Saudi Intermobility Exhibition 2025 and the World Future Roads Forum bring together leading industry pioneers, innovators, and decision-makers from around the world to discuss the future of roads, mobility, and infrastructure technologies. He noted that the forum’s theme addresses one of the Kingdom’s most vital development sectors, the roads and infrastructure sector, which forms the backbone of mobility and economic and social activity.

The event features the launch of a range of new technologies supporting the development of the transport system and enhancing its efficiency and sustainability. It also hosts the World Future Roads Forum with the participation of key leaders in the transport sector and urban planners from various entities inside and outside the Kingdom, including: the Roads General Authority, the Royal Commission for Riyadh City, the Ministry of Municipal and Rural Affairs and Housing, the Saudi Federation for Cybersecurity, Programming and Drones, and the Holy Capital Municipality.

The forum discusses several key topics, including: smart roads and smart infrastructure, sustainable road development, road safety, traffic management, urban mobility, road planning, and future road infrastructure. The event will also feature specialised workshops presented in partnership with: Saudi Council of Engineers, CIFAL Saudi Arabia, Road Safety School, ISWIM, CIHT, ITS Arab, PMI-KSA. This makes the exhibition a comprehensive platform for knowledge exchange and the adoption of global best practices in developing intelligent transport systems.

The third edition of the exhibition reinforces its status as a leading national platform for innovation in transportation, infrastructure, and sustainable mobility. Following the major success of the Jeddah 2024 edition, it further highlights Riyadh’s pivotal role as a key center in driving national transformation under the objectives of Saudi Vision 2030.

The event is sponsored by several prominent entities in the sector. The list of sponsors includes Makani Parking as the Strategic Parking Partner, while platinum sponsors include Chainzone, Idex Services, Midsign, and Arsann. Gold sponsors include Al-Haramain Industrial Group Company, National Paints, Nour Massah Company for Industry, Passing Road Group, and Qudra for Communication and Information Technology.

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SentinelOne Strengthens Commitment to Saudi Arabia with New Regional Headquarters in Riyadh

Manal Saleh

The new headquarters will bring in-country expertise, direct partner support, and advanced cybersecurity skills training that aligns with Saudi Vision 2030.

Riyadh, Saudi Arabia, December 02, 2025: SentinelOne, the leader in AI-native cybersecurity, announced the establishment of its new regional headquarters in Riyadh. The opening represents a major turning point in the company’s expansion plan and ongoing dedication to the region. The new headquarters will be the main hub for SentinelOne’s KSA operations and help support Saudi Vision 2030 for digital transformation, national cybersecurity, and modern government services. It also ensures that customers in the Kingdom have direct access to the knowledge required to protect their environments from evolving cyberthreats.

The headquarters, located in the Al Malqa district, welcomed SentinelOne staff members and key partners on December 1st. The new office will cater to all the requirements of clients and partners with customer success teams, local solution specialists, and partner enablement experts. The regional presence of these teams means a quicker response for support, including tailored services that meet local requirements.  

“Saudi Arabia is one of the world’s most dynamic and fast-growing digital economies, and our major investment in the new Riyadh headquarters reflects our confidence in the Kingdom’s potential,” said Meriam ElOuazzani, Regional Senior Director, Middle East, Turkey and Africa, at SentinelOne. “A focal point of our vision is to help develop local Saudi talent through training programs, hands-on workshops, and real-world learning. To provide future cybersecurity experts with useful pathways, we are establishing specialized threat-hunting labs and collaborating closely with academic institutions. These initiatives help the nation develop a highly qualified digital workforce and align with Saudi Vision 2030.”



The headquarters serves as a gateway for closer collaboration with Saudi partners, clients, and government organizations. SentinelOne's local operations enable it to support national cybersecurity initiatives more responsively, bolster resilience in crucial industries, and aid companies in achieving their digital transformation. The company's AI-native solutions will defend critical infrastructure, modern cloud environments, and dispersed endpoints and digital identities at scale by enabling autonomous threat detection, investigation, and response.

The Riyadh headquarters strengthens SentinelOne's reputation as a reliable partner for Saudi businesses looking to take proactive measures to prosper in an increasingly complicated threat environment.  Continued investment in technology, talents and partnerships is essential as cyberattacks grow more complex. This commitment supports Saudi Arabia’s digital transformation goals and gives local organizations the resources they need in a modern AI-powered business landscape.

 

About SentinelOne

SentinelOne is a leading AI-powered cybersecurity platform. Built on the first unified Data Lake, SentinelOne empowers the world to run securely by creating intelligent, data-driven systems that think for themselves, stay ahead of complexity and risk, and evolve on their own. Leading organizations—including Fortune 10, Fortune 500, and Global 2000 companies, as well as prominent governments—trust SentinelOne to Secure Tomorrow™. Learn more at sentinelone.com.

 

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Group-IB Launches Advanced Cyber Fraud Intelligence Platform to Strengthen Saudi Arabia’s Financial and Digital Ecosystems

Cyber Fraud Intelligence Platform (CFIP)

 

As Saudi Arabia continues its digital transformation under Vision 2030, addressing the rising threat of cyber fraud has become a priority for both businesses and consumers. Building on Group-IB’s global leadership in anti-fraud technologies, CFIP is a first-of-its-kind, privacy-focused, real-time fraud prevention platform that enables Saudi organizations across banking, telecommunications, payments, online retail, and gaming to collectively collaborate in detecting and blocking fraudulent activities without exposing sensitive customer information. CFIP is also a core element of Group-IB’s Cyber & Fraud Fusion approach, which unifies cyber threat intelligence and fraud prevention.

 

Powered by Group-IB’s patented Distributed Tokenization technology, CFIP securely shares anonymized “risk signals” between organizations to identify and stop fraud in real time. For Saudi businesses, this means proactively combating issues like coordinated mule-account networks, phishing scams, and synthetic identities, which have been rising as payment fraud techniques in the region.

 

“Financial crime is one of the most complex and costly challenges of our time, and no single organization can solve it alone. CFIP reflects our commitment to tackling digital crime through collaboration – proving that when privacy, compliance, and shared intelligence come together, the entire financial ecosystem becomes stronger and more resilient,said Dmitry Volkov, CEO of Group-IB.

 

Fraudsters can often move funds across multiple banks and jurisdictions within minutes, making recovery nearly impossible. Unlike traditional fraud detection systems that act only after fraud happens, CFIP enables Saudi organizations to act in real time by securely exchanging anonymized data on suspicious activity in milliseconds. This proactive approach helps detect and prevent fraudulent transfers before funds are lost.

 

All customer data remains fully anonymized and protected during this process, adhering to strict compliance standards. CFIP’s privacy architecture has been independently verified by Bureau Veritas, confirming that its design and processing methods are fully GDPR-compliant. The certificate makes CFIP the first global, real-time fraud intelligence platform to achieve this level of validation. 

 

In a Central Asian national deployment, CFIP already identifies 300–400 mule accounts daily and processes 180,000 checks, projecting $100–300 million in annual savings at full adoption. With similar levels of collaboration in the Kingdom, CFIP could significantly reduce digital financial crime in Saudi Arabia’s growing digital economy.

 

Commenting on the launch, Mohammad Flaifel, Regional Sales Director of KSA and 
Türkiye at Group-IB, said: We’re proud to introduce the Cyber Fraud Intelligence Platform today at Black Hat MEA, in the heart of Saudi Arabia’s thriving cybersecurity innovation landscape. As the Kingdom builds one of the most secure and advanced digital economies, CFIP plays a vital role in supporting this vision. Today, cyber threats and fraud can no longer be treated as separate challenges. By enabling real-time intelligence sharing, CFIP connects cyber intrusions with financial fraud, empowering organizations to unite and strengthen cybersecurity and prevention efforts across the Kingdom."

ENDS

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Zoho announces 41% growth in Saudi, launches Zoho POS

 

The announcements, aimed at supporting digital transformation goals laid down in Saudi Vision 2030, were made on the sidelines of Zoholics Saudi, the company’s annual user conference. According to the Saudi Vision 2030 Report, the size of Saudi Arabia’s digital economy has reached approximately SAR495 billion in 2024, contributing 15% to the national GDP.

 

"The achievement of the data centre certifications and launching localised solutions showcase our continued investment in the Kingdom, which remains one of our fastest growing markets," said Hyther Nizam, President, Zoho MEA. "With government's push towards digital transformation, and organisations modernising their legacy systems in order to benefit from emerging technologies like AI, Zoho, with its wide portfolio of products and localisation strategy is uniquely positioned to support this growth. We continue to invest in the Kingdom to empower businesses of every size to adopt scalable, future-ready technologies."

 

Growth Momentum

 

Zoho previously committed to investing SAR 500 million in the Kingdom, and opened its data centres in Riyadh and Jeddah early last year. The company said that Class B certification from CST would enable it to process public and confidential data from private and government entities within the Kingdom, in accordance with NCA Cloud Cybersecurity Controls. With Saudi organisations prioritising data residency and NCA Cloud Cybersecurity Controls compliance, vendors with CST-classified local data centres have a significant advantage.

 

Apart from having local data centres, one of the key drivers behind Zoho’s growth has been its upmarket momentum as more and more mid-market and enterprise organisations choose its solutions for their operations. The company saw 84% y-o-y upmarket growth in 2024, and has sustained the momentum this year. Some of its enterprise customers include SiFi, Cruise Saudi, Morni, 9Round. More recently, Zoho has started working with Al Ahli and AlQadsiah football clubs to help with their digital transformation. Saudi enterprises are accelerating CX modernisation, especially across BFSI, sports, and tourism—areas where integrated platforms are increasingly replacing fragmented legacy systems.

 

The products driving Zoho's growth are: Zoho One (unified platform with 55+ apps), Zoho Books (ZATCA-approved VAT and e-invoicing compliant accounting solution), Zoho Workplace (email and collaboration for enterprises), Zoho CRM Plus (customer experience platform for sales, marketing and support), and Zoho Creator (low-code app development platform). The key industries for Zoho are: BFSI, IT, Retail, Real Estate and Construction, and Manufacturing.

 

The company has grown its local partner network by 48% in 2024, in order to work more closely with its Saudi customers. The company also doubled its workforce, largely hiring locally, in 2024 in order to support its growth in the Kingdom. 

 

"Localisation is not just an initiative for us—it’s a long-term commitment to the Kingdom,” said Saran B. Parmasivam, Regional Director, Zoho MEA. “By strengthening Arabic support in products, increasing local integrations, expanding partner network and hiring locally for customer-facing roles, we are reinforcing our dedication to serving Saudi businesses and fuelling our growth in the region. The launch of localised solutions like Zoho POS, adding AI capabilities in our products, and earning compliance certifications for our DCs are all steps in this direction.”

 

Launch of Zoho POS for Saudi Arabia

 

Zoho POS is a VAT-compliant modern POS solution for retail stores to streamline their day-to-day operations and easily monitor them from one place. The short implementation time allows stores in Saudi to start using the POS software in an hour, and the ease of use allows them to train their employees quickly, an essential requirement for a sector with high employee churn. Saudi Arabia’s retail sector, valued at more than SAR 500 billion in 2024, is rapidly adopting modern POS solutions to support omnichannel operations and compliance requirements.

 

Zoho POS comes with a native billing app, available for Windows, iOS, and Android, that can also be used offline. During peak hours, cashier can use the mobile POS billing app to parallelly bill customers and shorten the checkout queue.

 

Zoho POS has an all-in-one admin console where businesses can manage operations such as inventory management, customer details, transaction information, and vendor data. They can also gain real-time insights to enhance their store performance with the help of powerful reports on sales, inventory, etc.

 

Zoho POS integrates with After Ship, UPS, USPS, and EasyShip for shipping, Shopify and Zoho Commerce for e-commerce, Zoho Books for accounting, and WhatsApp and Twilio for customer and vendor communication. The app has Arabic language support, RTL orientation, and the option to print customer invoices in Arabic.

 

AI-powered Zoho One for Contextual Collaboration

 

Zoho One's new features offer unification across three domains: Intelligence (AI), User Experience, and Integrations. On the Intelligence front, Zoho One is leveraging Zoho's AI assistant, Zia to aggregate and contextualise data from multiple platforms, including third-party apps, into a single, actionable answer. This enables organisations to make faster, more informed decisions, eliminating data silos and enhancing productivity.

 

Zoho One's new UX offers a connected, context-aware user experience with the introduction of Spaces. Relevant applications are grouped in respective Spaces: Personal (productivity and collaboration apps), Organisation (Forums, Town Halls etc) and Department (HR, Marketing, Finance). With the new enhancements, users can add upcoming meetings, uncompleted tasks, scheduled Cliq messages or emails, and more in their Action Panel, accessible from any app within Zoho One.

 

The third pillar of this new version for Zoho One is Integrations, delivered natively. The platform now offers a centralised integration panel, allowing admins to view, create, monitor and configure connections across Zoho and third-party apps. Additionally, given that workflows cut across apps, Zoho One has also introduced workflow-driven integrations such as Smart Offboarding, which handles user transitions, device data, and permissions from one guided flow. It also offers a Administration console, powered by Zoho Directory, for advanced security features like anomaly detection, Bring Your Own Keys and comprehensive audit logs.

 

ENDS

 

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Russia–Saudi Business Forum in Riyadh Showcases Innovation and Delivers Key Intergovernmental Agreements

Manal Saleh

Intergovernmental Agreement on mutual visa exemption for holders of all types of passports

The Russia–Saudi Investment and Business Forum opened in Riyadh on the sidelines of the 9th meeting of the Joint Intergovernmental Russian–Saudi Commission on Trade, Economic, Scientific and Technical Cooperation, reinforcing the strategic partnership between the Russian Federation and the Kingdom of Saudi Arabia.

In his welcoming remarks, His Royal Highness Prince Abdulaziz bin Salman Al Saud, Minister of Energy of Saudi Arabia, underlined that the partnership launched a decade ago has become a foundation of mutual trust and continues to advance despite global uncertainty. Deputy Prime Minister of the Russian Federation Alexander Novak highlighted that Russian–Saudi cooperation is entering a new phase of qualitative growth, with a focus on building joint industrial and technological value chains.



The Forum’s business programme addresses prospects for expanding trade and investment and deepening cooperation in energy, industry, transport and logistics, agriculture and food security, tourism, and digital technologies. The event brought together senior government officials, development institutions and leading companies from both countries.

As part of the Forum, a technology and innovation exhibition was held in Riyadh. His Royal Highness Prince Abdulaziz bin Salman Al Saud and Alexander Novak toured the exhibition, guided by Roscongress Foundation Chairman and CEO Alexander Stuglev. Russian companies presented advanced solutions in electric mobility and logistics, digital displays and interactive systems, industrial engineering and water treatment, polyurethane materials, information security and data storage, unmanned aerial systems and small satellites, air purification, fast-assembly construction, as well as international fintech services. AFK Sistema, Sberbank and the Russian–Arab Business Council also showcased their projects and capabilities.

On the sidelines of the Forum, Russia and Saudi Arabia signed a series of intergovernmental documents aimed at further strengthening bilateral cooperation, including: An Intergovernmental Agreement on mutual visa exemption for holders of all types of passports, A Memorandum of Understanding on climate change and low-carbon development and A Memorandum of Cooperation in the field of archives

The Forum is organized on the Russian side by the Roscongress Foundation together with the Russian–Saudi and Russian–Arab Business Councils, with the support of the Government of the Russian Federation and the Ministry of Economic Development of the Russian Federation.

Saudi Arabia has been announced as the Guest Country of the St. Petersburg International Economic Forum (SPIEF) 2026, which will take place from 3 to 6 June in St. Petersburg, further consolidating the partnership between the two countries on one of the world’s leading economic and business platforms.

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SICO Capital Increase Paid-Up Capital to SAR 100 Million

Manal Saleh


SICO Capital, a leading provider of asset management, brokerage, and investment banking services in Riyadh and licensed by the Saudi Capital Market Authority (License No. 08096-37), announced today that it has completed the increase in its paid-up capital from SAR 60 million to SAR 100 million in the second quarter of 2025. This milestone reflects the company’s strong financial position and its long-term commitment to the Saudi market.

 

The increased equity reinforces SICO Capital’s expanding business activities, with investments in client-facing technology, and attracting top-tier talent. These strategic initiatives are designed to elevate client experience and reinforce the company’s role as a key player in the Kingdom’s financial sector.

 

Wissam Haddad, CEO of SICO Capital, said, “This capital increase marks a new chapter for SICO Capital. It reflects our commitment to the vibrant Saudi market and our long-term vision for growth in the Kingdom. We are investing in the future, building stronger systems, expanding our teams and business lines, and enhancing our capabilities to better serve our clients and partners.”

 

SICO Capital remains dedicated to supporting the Kingdom’s Vision 2030 objectives by fostering innovation, driving sustainable growth, and delivering exceptional value to clients across the Saudi market.

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TECNO Sets New Standard for Middle East Skin Tone Imaging with Groundbreaking Saudi-Led Research

Manal Saleh

 

Riyadh, Tuesday 2 Dec 2025 - TECNO, the AI-driven innovative brand today announced the successful completion of a joint research project with the University of Leeds and Dar Al-Hekma University, dedicated to overcoming the challenges of accurate skin tone reproduction in Middle Eastern environments. By developing a localized Saudi skin tone database, creating a dedicated algorithm, and establishing psychometric standards for 'authentic' reproduction, the project provides a systemic solution to a key industry issue. This initiative marks a significant step in TECNO's "Glocalization" strategy, delivering truly imaging experiences both inclusive and tailored to regional needs.

 

Tackling Regional Challenges, Defining a New Standard in Saudi Arabia


Smart phone cameras face distinct difficulties in the broader Middle East. The region's distinctive and complex environmental and lighting conditions create unique imaging challenges, requiring highly localized calibration of smartphone cameras to accurately render skin tones under such specific circumstances. TECNO's research further revealed that the local skin tones are far more diverse than previous recognized, ranging from fair to deep, demanding unprecedented precision and inclusivity from imaging algorithms.

 

"There exists a common stereotype regarding skin tones in the Saudi region, but our in-depth study revealed a far broader and more diverse spectrum than generally perceived," said Professor Kaida Xiao, Professor in Color and Imaging Science in the School of Design at the University of Leeds. "This very diversity has driven us to deepen our research and strive for more precise and authentic representation of Saudi skin tones in imaging technology."



 

 

"Saudi Arabia is a nation rich with a beautiful spectrum of skin tones. What is remarkable is that TECNO is the first and only smartphone brand to conduct dedicated research here to truly understand and celebrate this diversity," Professor Ahmed Nasseraldin, Assistant Professor at Dar Al-Hekma University. "We are proud to participate in this ground-breaking initiative, providing local perspectives to help shape technology that authentically representative of who we are in Saudi Arabia."

 

 

Three Key Research Breakthroughs


Leveraging the tripartite expertise in color science, smartphone imaging technology, and local market insight, the research has significantly empowered the local calibration of TECNO's Universal Tone technology for Saudi Arabia. The collaboration yielded three key breakthroughs:

 

·        A Localized Skin Tone Database and Benchmark: The team collected 1,794 authentic skin tone samples within Saudi Arabia, leading to the development of the industry's first custom multi-tone color card specifically for the Saudi market. This card provides an unprecedented precise benchmark for imaging calibration, ensuring localized relevance from the ground up.

 

·        A Dedicated AWB Algorithm for Saudi Arabia: By systematically capturing Saudi-specific daylight and artificial light spectra and integrating the new skin tone database, the team developed a new generation Automatic White Balance (AWB) algorithm for portrait photography. This technology enables multi-dimensional refinements based on skin luminance and chrominance, accurately reflecting subtle variations even within the same ethnic group.

 

·        Defining “Authenticity” Through Scientific Measure: Through rigorous psycho-visual experiments, the project established clear parameters for what Saudi consumers perceive as “real and acceptable” for skin tones. This transforms subjective notions of authenticity into a measurable, industry-applicable standard.



 

TECNO Universal Tone: A Continuing Commitment to Authentic Imaging


This recent study builds upon TECNO's ongoing commitment to multi-tone imaging innovation through its AI-powered Universal Tone technology, introduced in 2023. TECNO has consistently partnered with leading institutions worldwide to integrate local research findings into the evolution of technology.

 

Universal Tone technology represents a systematic engineering initiative within TECNO. As the only player in the industry that engages in deep collaboration with both international and regional academic institutions, TECNO is committed to building comprehensive skin tone databases and calibration capabilities. By mobilizing global R&D resources and establishing dedicated laboratories, the company has built an integrated, structured framework for skin tone measurement and reproduction, forming a truly systematic approach to inclusive imaging.

 

For consumers, this means clearer, more authentic images in which their own skin tones and individuality are accurately reflected. This transforms everyday photography into a more enjoyable and confident experience, fostering a greater sense of belonging and self-expression. The research findings will be applied to the future generation CAMON50 Series, enabling the technology to more accurately capture the skin tones of Saudi consumers for more authentic representation.

Advancing Cultural Pride with Inclusive Technology
This initiative aligns closely with the goals of Saudi Vision 2030 to foster a vibrant society that honors heritage while embracing modernity. By developing imaging technology that accurately arespectfully represents the beauty of Saudi people and culture, TECNO supports the Vision’s emphasis on cultural pride and progress. This effort underscores a shared commitment to a future where technology enhances national identity and individual dignity.

 

Driven by the “Stop at Nothing” ethos, TECNO’s Glocalization strategy goes beyond market entry. It embraces and celebrates local diversity. With a deepened understanding of the Saudi market, TECNO is not only pushing technological boundaries but also helping shape a global imaging standard where everyone can see themselves represented truthfully and proudly.

 

For any related media queries, please contact pr.tecno@tecno-mobile.com

 

 

-END-

 

 

About TECNO

TECNO is an innovative, AI-driven technology brand with a presence in over 70 markets across five continents. Committed to transforming the digital experience in global emerging markets, TECNO relentlessly pursues the perfect integration of contemporary aesthetic design with the latest technologies and artificial intelligence. Today, TECNO offers a comprehensive ecosystem of AI-powered products, including smartphones, smart wearables, laptops, tablets, smart gaming devices, the HiOS operating system, and smart home products. Guided by its brand essence of "Stop At Nothing," TECNO continues to pioneer the adoption of cutting-edge technologies and AI-driven experiences for forward-looking individuals, inspiring them to never stop pursuing their best selves and brightest futures. For more information, please visit TECNO's official site: www.tecno-mobile.com.

 

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Huawei Launches WATCH Ultimate 2 in Kingdom of Saudi Arabia: A Game-Changer for Outdoor Enthusiasts

 

The HUAWEI WATCH Ultimate 2 is available now in the Kingdom of Saudi Arabia, starting at 2999 SAR, through Huawei’s online store and several authorized retailers.

 

 

New colours, durable materials

Available in Blue and Black, the WATCH Ultimate 2 features a zirconium-based liquid metal case, with a dual-colour nanocrystal ceramic bezel and sapphire glass for excellent durability. The bezel uses dual-colour nanocrystal ceramic, a uniquely tough material that requires complex manufacturing. A unique combination of vibrant colours, a smooth, glossy texture, and toughness makes nanocrystal ceramic an elegant choice for this high-end smartwatch. The material is also gentle on the skin and resists scratches and corrosion.

 

150-meter deep-sea sonar-based communication

As the first smartwatch to support 150-meter dives and audio capabilities such as calling and music playback, the HUAWEI WATCH Ultimate 2 takes diving performance and safety to new levels. The 20 ATM water resistance means the watch supports 150-meter diving-level, and introduces an independent sonar communication system that works at such depths.

 

The sonar-based communication feature allows the user to send preset messages and emoticons to other watches within 30 meters. There's also an underwater SOS feature, which supports a maximum range of 60 meters, and can help facilitate timely assistance in the event of an emergency. 

 

X-TAP: Precise health monitoring

The watch's TruSense system is supported by the X-TAP and rear super-sensing modules, and provides 11 key health metrics via the Health Glance feature. There are also fingertip SpO2 measurements that update in real time and can be monitored continuously, as well as accurate heart rate and sleep tracking.

 

Fast and stable connections

The Ultimate 2's gap antenna system boosts signal strength outdoors, and its Sunflower positioning system is bolstered by dual-band five-system positioning and advanced algorithms to provide pinpoint navigation in challenging conditions. The watch can even be used to make calls on its own, thanks to an eSIM feature, and AI call noise cancellation keeps calls clear amidst the elements. Additional new features like Fall detection, Emergency SOS, and High altitude monitoring were meticulously designed to keep daring outdoor adventurers safe at all times. The watch's Battery Saver mode supports up to 11 days of use, and Standard mode supports a still impressive 4.5 days of use.

 


The HUAWEI WATCH Ultimate 2 represents a new wearable paradigm, in which outdoor adventure activities are prioritised alongside health features and daily convenience. It promises to usher in a promising new era for outdoor enthusiasts.

 

-Ends-

About HUAWEI Consumer Business Group (CBG)

Huawei Consumer Business Group (CBG) is one of Huawei’s three business groups, providing a range of products including smartphones, tablets, laptops, wearables, audio, monitors, smart screens, IOT and others.

In Jan 2023, Brand Finance reveals Global 500 2022 list of the world’s most valuable brands, Huawei ranks No. 31, Huawei’s brand value is US$44.3 billion.

In 2023, our total R&D spending reached more than USD 23 billion, representing 23.4% of Huawei’s total revenue. The total R&D investment over the last decade now exceeds USD 154 billion. For more information, please visit: consumer.huawei.com/sa

For regular updates on HUAWEI Consumer BG, follow us on:

Facebook: facebook.com/HuaweiMobileKSA

Twitter: twitter.com/HuaweiMobileKSA

YouTube: youtube.com/Huaweimobileksa

Instagram: instagram.com/HuaweiMobileKSA

 

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Nozomi Networks Showcases AI-Powered OT/IoT Security Innovations in Riyadh

Manal Saleh


 Nozomi Networks, the leader in OT,IoT security, today, announced its participation at Black Hat MEA 2025, taking place from December 2-4 at RECC Malham, Saudi Arabia. The company will showcase Guardian Air, the wireless sensor for visibility and security for OT and IoT environments and Nozomi Arc, its host-based security sensor that detects and defends against malicious or compromised endpoints. 


At the event, Nozomi Networks will demonstrate its advanced monitoring, AI-driven analytics, and risk management tools designed to support critical infrastructure cyber resilience especially in industries including energy, utilities and transportation. It will also highlight the importance of securing converged OT/IoT environments with AI-driven visibility and threat detection through its comprehensive platform including Guardian, Vantage, Arc, and Guardian Air components. 


Saudi Arabia has retained its global leadership in cybersecurity for 2025, according to the IMD World Competitiveness Yearbook, highlighting the nation’s commitment to securing its digital and industrial ecosystems. This commitment is reflected in the National Cybersecurity Authority’s Operational Technology Cybersecurity Controls (OTCC-1:2022), a regulatory framework to strengthen the cybersecurity posture of industrial and critical infrastructure systems across organizations operating critical national infrastructure. 


Speaking on its participation, Muath Alsuwailem, Regional Sales Director, Nozomi Networks said, “With Saudi Arabia making significant strides in cybersecurity, Black Hat MEA provides an ideal platform to raise awareness around OT cybersecurity in critical industries as safeguarding operational technology and IoT environments is essential for both national security and business continuity. Our participation enables us to engage directly with regional decision-makers and showcase how leading organizations are securing resilience, visibility, and compliance across their cyber-physical systems using our AI-driven solutions. Our goal is to strengthen relationships with existing clients and partners in the region while introducing our latest innovations to new audiences.”

In line with the Kingdom’s cybersecurity initiatives, Nozomi Networks supports cyber resilience by enabling compliance with OTCC and leading global standards such as ISA/IEC 62443 and the NIST Cybersecurity Framework, while delivering integrated IT/OT visibility and automated risk management to address the challenges of an expanding attack surface. The Nozomi Networks platform addresses the full OT/ICS cybersecurity lifecycle with capabilities that align with the NCA mandate.


Nozomi Networks was recently recognized as the only vendor in the Gartner®️ Peer Insights™️ Customers' Choice for CPS Protection Platforms and was also named a Leader in IoT Security Solutions by Forrester. 

Attendees can visit the company at stand number H1.T80 and gain insights on how organizations are confidently addressing IEC 62443 and other compliance frameworks and get a firsthand experience of Nozomi Networks’ solutions in action.

منذ 3 أيام . News

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ManageEngine Showcases Next-Gen Cybersecurity Platform at Black Hat MEA 2025 as Saudi Arabia Accelerates Digital Transformation

Manal Saleh

 

RIYADH, Saudi Arabia – 1 December, 2025: ManageEngine, a division of Zoho Corporation and a leading provider of enterprise IT management solutions, today announced its participation at Black Hat Middle East & Africa (MEA) 2025 for the fourth consecutive year, which will be held from December 2 to 4 in Riyadh, showcasing major advancements to its cybersecurity and IT management portfolio. The company’s presence underscores its long-term commitment to supporting Saudi Arabia’s fast-evolving digital economy and its national ambitions in AI, cloud technologies and cybersecurity.

Supporting a rapidly evolving cyber landscape

With the Kingdom accelerating its adoption of AI, machine learning, and cloud-based platforms, cybercriminals have likewise moved swiftly to exploit new vulnerabilities. Sectors such as BFSI, healthcare, oil and gas and energy continue to experience increasingly sophisticated cyberattacks, many powered by the same AI advances driving digital growth. As per the Pwc study on cyber resilience in 2025, the results of the findings highlight that 73% of organisations in the Middle East view cybersecurity as a strategic asset with 40% of tech leaders having made data protection their top investment priority.

“Cybersecurity is an evolving challenge. As AI, ML and cloud reshape modern technology, strengthening cyber defenses is essential to counter new-age attacks which has essentially increased the attack surface by these advancements. Reducing MTTD and MTTR is now critical for business continuity. Premier cybersecurity events such as BlackHat MEA play a central role in raising cybersecurity awareness in the community by fostering collaboration and guiding organisations toward stronger, unified digital defense strategies,” said Prasanna Venkatesh Srinivasan, Associate Director at ManageEngine.

Saudi Arabia has emerged as ManageEngine’s largest market in the MENA region, driven by consistent year-on-year growth of 30–40% and a 35% increase in customer adoption since 2020. These gains coincide with the Kingdom’s Vision 2030 push for digital transformation, advanced cloud deployment and local data-residency frameworks.

With over two decades of experience in the MENA region, ManageEngine continues to strengthen its presence in the Kingdom through investments in research and development, the expansion of local operations and fully functional data centers in Riyadh and Jeddah, ensuring compliance with SDAIA and NCA requirements. The company also supports Saudi Arabia’s talent-development goals by working closely with its extensive channel-partner network, delivering year-round workshops, training sessions and knowledge-transfer programs across multiple cities.

“Saudi Arabia is moving at an unprecedented pace in digital transformation, and cybersecurity sits at the heart of this progress. At ManageEngine, we are committed to supporting the Kingdom with advanced, unified security solutions that match the scale of its ambitions and ensure organizations remain resilient in a rapidly evolving threat landscape”, added Srinivasan.

Showcasing advanced cybersecurity platforms (Hall 1, Booth T30)

At Black Hat MEA 2025, ManageEngine will showcase significant enhancements to its enterprise cybersecurity suite. These include a major transformation of Log360 - company's security information and event management (SIEM) solution, which has evolved into a full-fledged security analytics platform powered by an advanced threat detection approach capable of cutting through alert fatigue and reducing false positives. Meanwhile, AD360, the company’s converged identity and access management (IAM) platform, now features more than 100 prebuilt integrations alongside new identity risk exposure management and local user MFA capabilities that address common identity attack vectors. Additional upgrades span across IT niches such as unified endpoint management, privileged access control and AI-driven analytics, all designed to help modern organizations secure increasingly complex, hybrid IT environments.

In the Kingdom, Saudi organizations continue to face three primary challenges: the rise of AI-enabled ransomware and phishing attacks, the rapid expansion of cloud environments that introduce additional attack surfaces, and an acute cybersecurity talent gap intensified by evolving regulations and compliance requirements. ManageEngine’s unified security architecture, spanning SIEM, IAM, UEMS, PAM and advanced analytics, is designed to help organizations consolidate visibility, shorten incident response times and strengthen digital resilience.

منذ 3 أيام . News

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Under the patronage of the Minister of Environment, Water and Agriculture, IFAT Saudi Arabia to launch in Riyadh with over 450 exhibitors from 35 countries next January

Manal Saleh

·        More than 3,500 innovative environmental technologies and solutions in waste management, water, and circular economy to be showcased.

Riyadh, Saudi Arabia | 01 Decmber 2025: Under the patronage of H.E. Eng. Abdulrahman Abdulmohsen A. AlFadley, Minister of Environment, Water and Agriculture, IFAT Saudi Arabia will take place from 26 to 28 January 2026 at the Riyadh Front Exhibition and Conference Center.

Bringing together more than 450 exhibitors from 35 countries, the event presents more than 3,500 innovative solutions and technologies in waste management, recycling, water treatment and desalination, energy recovery, air quality, as well as digital and smart environmental solutions.

Participation of international pavilions from Austria, China, the Czech Republic, Germany, Italy, the Netherlands, Switzerland, Türkiye and the United Kingdom strengthen international cooperation. Supporting Saudi Vision 2030, the event provides opportunities to exchange expertise in sustainability, advance the Kingdom’s goals to achieve net-zero emissions by 2060 and accelerate the transition to a circular economy.

The hosts prominent companies and stakeholders to form partnerships, explore investment opportunities, discuss sector challenges, share best practices and explore the latest environmental solutions and technologies. It will contribute to supporting regional efforts in sustainable waste and water management.

The event includes a comprehensive conference programme held across two specialized stages, including the Orange Stage focused on waste management and the Blue Stage dedicated to the water sector. A high-level summit will address challenges and opportunities in waste management, recycling and the water sector, with participation from senior leaders and decision-makers from both public and private sectors.

Discussions at the summit will cover the Kingdom’s environmental transformation, the future outlook of the industry, the role of smart technologies in recycling, strategies to support the circular economy through aligned policies and implementation, the significance of public-private partnerships as well as innovative solutions for waste management and resource sustainability.

IFAT Saudi Arabia is the largest event of its kind in the Kingdom, bringing together global expertise and local leadership to accelerate environmental goals. It is part of the global IFAT network, which organizes leading environmental exhibitions in seven countries, connecting technology providers with government and private-sector decision-makers to support sustainable transformation.

منذ 3 أيام . News