LG BRINGS THE WORLD CUP HOME AS SAUDI ARABIA ENTERS ITS GOLDEN ERA OF FOOTBALL

Manal Saleh

LG’s Latest OLED and QNED TVs Deliver the Picture Quality and Immersive Sound That a Nation of Football Fans Deserves

News Summary:

• With half of all Saudis identifying as football fans, the Kingdom competing in the 2026 FIFA World Cup, and hosting the 2034 tournament at home, LG is unveiling its 2026 lineup of OLED and QNED TVs, purpose-built for the ultimate at-home sports viewing experience.
• Featuring technologies like self-lit OLED pixels for perfect contrast, high refresh rates for smooth motion, and AI-powered sound, the TVs create an immersive stadium-like experience for families.
• The lineup, led by the flagship LG G6 OLED evo, spans a range of large screen sizes built to capture every moment of the beautiful game, from the 2026 tournament kickoff to the 2034 World Cup on Saudi soil.

Riyadh, Saudi Arabia, June 11, 2026 – Football is more than a game in Saudi Arabia; it’s a passion that unites families. LG Electronics (LG) is unveiling its 2026 lineup of OLED and QNED TVs, specifically engineered to provide the ultimate viewing experience for the upcoming 2026 World Cup. At the forefront of this launch is the new G6 OLED evo, the brand’s highest-performance OLED TV for 2026, delivering cinematic viewing experiences with enhanced brightness and advanced AI processing. As excitement builds across the Kingdom, LG’s new range offers the perfect upgrade for families looking to bring the stadium atmosphere into their homes and catch every moment of the beautiful game.

The timing could not be more fitting. Saudi Arabia is one of the region’s foremost football nations, with roughly half the population identifying as dedicated fans of the sport. This year, the Saudi national team competes at the 2026 FIFA World Cup, and in 2034 the Kingdom will host the tournament on home soil, marking what promises to be the most significant chapter in the country’s football story. For fans who will be watching every match from their living rooms, LG’s 2026 TV lineup is designed to make sure the experience measures up to the occasion.

“Saudi Arabia is a football nation, and right now it is living through its most exciting chapter yet, with the national team at the 2026 World Cup and the Kingdom preparing to host the world in 2034,” says Jungho (Sunny) Kim, Managing Director, LG Electronics Saudi Arabia. “LG wants to be part of every moment of that journey, from the living room to the final whistle. We have built these TVs so that the experience at home is as close to the stadium as it can be, because in a country where football runs this deep, the screen you watch it on matters.”

The Ultimate Game Day Picture

Watching football is a game of details; the spin of the ball, the expression on a player’s face, the vibrancy of the pitch. LG OLED TVs, with their revolutionary self-lit pixels, deliver perfect black levels and infinite contrast. The new G6 OLED evo features Hyper Radiant Color Technology with brightness levels exceeding 3500 nits and 100 percent color fidelity, making colors pop with lifelike intensity. To keep up with the fast-paced action, a Variable Refresh Rate (VRR) up to 165Hz ensures motion is exceptionally smooth, eliminating the blur that can plague conventional TVs during a fast break or a rapid pan across the field. At the heart of it all is LG’s advanced α11 AI Processor Gen3, which uses AI HDR Remastering and AI Object Remastering Ultra to intelligently analyze the content and optimize the picture and sound for a breathtakingly realistic sports viewing experience.

Bringing the Stadium Sound Home

To complete the immersive feeling of being at the match, LG TVs feature AI Sound Pro, which creates a virtual surround sound experience that puts you right in the middle of the chanting crowd. The system can even distinguish players’ voices from the background noise, ensuring commentary is crystal clear. Support for Dolby Atmos further enhances the audio, creating a multi-dimensional soundscape that fills the room and brings the stadium atmosphere to life in your living room.

An Entertainment Hub for the Whole Family

Beyond the final whistle, LG’s TVs serve as a complete entertainment hub. The award-winning webOS smart platform provides easy access to a world of content and streaming apps. For families who love gaming, these TVs are also a perfect match for the latest consoles, with features like NVIDIA G-SYNC and AMD FreeSync™ Premium compatibility that ensure a super-responsive, smooth gameplay experience for today’s popular football video games.

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[1] https://countrycassette.com/rankings-sports-football-fans-by-country/

About LG Electronics Media Entertainment Solution Company 

The LG Media Entertainment Solution Company (MS) is a recognized innovator in televisions, audio, displays and its award-winning smart TV platform, webOS. The MS Company enhances the media entertainment experience with its OLED TVs, renowned for perfect black and perfect color, and premium LCD QNED TVs, all powered by the webOS platform with advanced user experience, AI-driven features and LG Shield security. The MS Company also offers Information Technology solutions (gaming monitors, business monitors, laptops, projectors, cloud devices and medical displays) as well as Signage solutions (Micro LED signage, digital signage, hospitality displays and signage software solutions) that are designed to maximize customers’ work efficiency and deliver strong value. For more news on LG, visit www.LGnewsroom.com.