One Pass, Endless Entertainment: Samsung's StreamPass Unifies Your Favorite Premium Video Platforms

Manal Saleh

RIYADH, Saudi Arabia – May 06, 2026 – Samsung Electronics MENA today announced the launch of StreamPass, an all-in-one entertainment concept designed exclusively for the region and pre-built into Samsung’s latest product ecosystem to provide even greater value to customers.

With the rapid growth of video-on-demand (VOD) consumption, Samsung has partnered with leading OTT platforms across the region, including OSN+, STARZPLAY, Watchit, Yango Play, and Anghami. Now, it is pleased to introduce its branded benefits pass, which consolidates these premium partners into a single experience, providing enhanced synergy and an elevated viewing experience across Samsung’s best-quality screens and audio devices.

StreamPass combines multiple VOD partners and, as of today, comes fully integrated with your Samsung TV. The concept upgrades Samsung’s immersive TV experience by providing a streamlined multi-channel offering that serves as both an aggregator and a curator. The days of endlessly searching across disconnected libraries will soon be a thing of the past for Samsung users.

"StreamPass brings the region's leading entertainment partners together within Samsung's product ecosystem, giving customers immediate access to premium content from the moment of purchase," said Mustafa Sadick, Head of Visual Display Business at Samsung Electronics MENA. "For our business, it represents a meaningful step forward, deepening our partnerships and enhancing consumer value."

StreamPass is available in three tiers, ensuring a high-value option for each eligible Samsung product, from OLED to Frame TV to Soundbar:

• StreamPass Premium: will give an ultimate viewing experience by providing 4 VOD partners on the premium line-up, such as Micro RGB, 98”, OLED, Neo QLED, MiniLED, and UHD.
• StreamPass Art: exclusively available on Samsung’s Frame lifestyle category, including access to 4 VODs and 3 months of exclusive access on Art Store for The Frame & Frame Pro.
• StreamPass Sound: exclusive on samsung.com, will give access to endless content from 2 VOD partners and an unlimited playlist from Anghami, dedicated offers on products such as Q & S series.

“STARZPLAY is focused on delivering premium entertainment and sports in ways that match evolving viewer expectations,” said Abed AlKarawani, VP of Business Development at STARZPLAY. “Together with Samsung, and through StreamPass, we’re simplifying how audiences access and enjoy content, bringing everything into a more intuitive and connected viewing experience across MENA.”

“We are delighted to be bringing an enhanced entertainment ecosystem to the UAE with Samsung,” Yango Play’s Spokesperson added. “StreamPass will make it easier than ever to access our diverse content library from home, as Yango Play continues to deliver rich, culturally tailored experiences that transform how content is consumed, streamed, and enjoyed.”

“At OSN+ and Anghami, our focus is on bringing premium stories and audio experiences closer to users in the most seamless way possible,” said Choucri Khairallah, Chief Business Officer at Anghami & OSN+. “Through our partnership with Samsung StreamPass, we’re integrating directly into a leading device ecosystem, removing friction from discovery to consumption and making it easier for audiences to access, discover, and engage with the content they love.”

“We are proud to be part of Samsung’s StreamPass, a partnership that reflects our shared vision of simplifying access to premium entertainment while elevating the overall viewing experience,” said Nashwa Gad, Chairwoman & CEO of WATCH IT. “Through this collaboration, we are bringing the best of Egyptian storytelling and regional content to wider audiences across MENA, seamlessly integrated within Samsung’s ecosystem.”

With StreamPass, entertainment seekers across select MENA markets have easy access to blockbuster movies, regional series, sports, and chart-topping music.

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About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com

About Yango Play

Yango Play, an all-in-one entertainment super app, is a pioneering AI-powered entertainment service that combines video, music streaming, and mini-games into a single platform. Launched in the GCC, it offers a seamless and comprehensive entertainment experience. Subscribers enjoy a vast selection of video content, including beloved classics and exclusive new releases, spanning movies and TV series from the Middle East, Turkey, and Hollywood, all presented ad-free and in high quality. Additionally, the app features an innovative music stream that personalises recommendations to match user preferences, blending international hits with regional favourites. Available on both Google PlayStore and iOS App Store, Yango Play stands out for its diverse content library and personalised entertainment experience.

About WATCH IT

WATCH IT is a leading Egyptian video-on-demand platform offering a rich library of premium Arabic content, including exclusive originals, blockbuster movies, and iconic Egyptian series. Serving audiences across the region and worldwide, WATCH IT delivers a seamless, multi-device streaming experience through both subscription-based and ad-supported models, positioning itself as the home of Egyptian storytelling worldwide.

About Anghami Inc. (NASDAQ: ANGH):

Anghami is the leading multi-media technology streaming platform in the Middle East and North Africa ("MENA") region, offering a comprehensive ecosystem of exclusive premium video, music, podcasts, live entertainment, audio services and more. Since its launch in 2012, Anghami has led the way as the first music streaming platform to digitize MENA’s music catalog, reshaping the region's entertainment landscape. In a strategic move in April 2024, Anghami joined forces with OSN+, a leading video streaming platform, forming a digital entertainment powerhouse. This pivotal transaction strengthened Anghami's position as a go-to destination, boasting an extensive library of over 18,000 hours of premium video, including exclusive HBO content, alongside 100+ million Arabic and International songs and podcasts. With a user base exceeding 120 million registered users and 2.5 million paid subscribers, Anghami has partnered with 47 telcos across MENA, facilitating customer acquisition and subscription payment, in addition to establishing relationships with major film studios, entertainment giants, and music labels, both regional and international. Headquartered in Abu Dhabi, UAE, Anghami operates in 16 countries across MENA, with offices in Beirut, Dubai, Cairo, and Riyadh.

To learn more about Anghami, please visit: https://anghami.com

About OSN+

OSN+ is the region’s leading premium streaming service, featuring an impressive line-up of exclusive global and local curated content. Led by its long-term partnerships with major studios including HBO, NBC Universal, Endeavor Content, MGM, and Sony, OSN+ delivers the latest content at the same time as the US, including critically acclaimed must-see series and movies as well as world-class Arabic content and OSN+ Originals.

With exclusive rights to first-run Max Originals and Warner Bros. Pictures feature films, OSN+ is the premier destination for Warner Bros. Discovery content. As the exclusive home of HBO across the MENA region, OSN+ provides unparalleled access to the studio’s globally acclaimed series and specials.

Through its merger with Anghami in 2023, the Arab world’s leading music streaming service, the platform offers an enhanced streaming experience that includes 18,000 hours of premium video content and over 100 million songs and podcasts, providing customers with a comprehensive and unique entertainment ecosystem.

OSN+ can be accessed through all your favourite devices, including major TV platforms, iOS, Android devices, and the web. Find out more and stream now at www.osnplus.com.

About STARZPLAY

STARZPLAY (www.starzplay.com) is one of the leading media and technology platforms across the Middle East, North Africa, and Pakistan, offering both direct-to-consumer entertainment services and advanced technology and media solutions for businesses.

Through long-standing partnerships with major global studios, including Warner Bros., Disney, Paramount, Sony, Lionsgate, and Image Nation Abu Dhabi, STARZPLAY delivers a rich and diverse content library tailored to regional audiences. The platform offers best-in-class Arabic and regional programming as the exclusive, global digital home of Abu Dhabi Media channels and originals, complemented by premium Turkish content through collaborations with producers such as MADD TV, TRT, and ATV.

STARZPLAY has also firmly established itself as the exclusive MENA home for top-tier sports, including fighting (UFC, PFL), Cricket (ICC, IPL), and Rugby (Six Nations, Rugby World Cup), alongside a growing football portfolio featuring Italian Serie A and the UAE Pro League.

With over 3 million combined SVOD and AVOD monthly subscribers and over 20 million app downloads, STARZPLAY continues to redefine digital entertainment in the region. The service offers high-quality streaming in HD and 4K across smart TVs, gaming consoles, and IPTV services, supported by intuitive iOS and Android applications with offline viewing. Enhanced by AI-driven personalization and interactive features, STARZPLAY ensures a seamless and highly tailored viewing experience. In parallel, STARZPLAY’s technology and media division is a market leader in hospitality entertainment solutions across the GCC and powers OTT platforms for major media companies in Europe, the Middle East, and Southeast Asia.

Headquartered in Abu Dhabi, with additional offices in the UAE and Pakistan, STARZPLAY is backed by leading regional and international investors, including e& Life (part of e& Group), ADQ, Lionsgate, General Electric, and SEQ Capital, reinforcing its position as a dominant and fast-growing player in the MENA digital media landscape.

Social Platforms:

Instagram: @starzplayarabia

X: @STARZPlayArabia

Facebook: @starzplay

TikTok: @starzplayarabia

LinkedIn: @STARZPLAY