Samsung Elevates Riyadh’s Retail Landscape with Premium Mobile Experience Store at Roshan Front

Manal Saleh

the state-of-the-art facility brings the Galaxy ecosystem closer to the Saudi capital

RIYADH, Saudi Arabia – April 30, 2026 – Samsung Electronics Saudi Arabia has officially announced the opening of its newest Samsung Experience Store at the prestigious Roshan Front in Riyadh. This opening marks a significant milestone as the fifth store launched under Samsung Electronics Saudi Arabia’s strategic expansion plan, further strengthening the brand’s presence across key cities in the Kingdom.

As a premier destination for mobile innovation, the state-of-the-art facility brings the Galaxy ecosystem closer to the Saudi capital, offering an interactive hub for hands-on discovery and technological engagement. Meticulously designed to focus entirely on mobile sales and the broader mobile experience, the Roshan Front location shifts the traditional shopping paradigm by prioritizing an engaging retail environment where visitors can interact directly with products and discover the Samsung ecosystem more closely.

This consumer-centric approach delivers tangible benefits, actively giving general consumers the opportunity to explore and experience Samsung devices firsthand before purchase. From the latest flagship Galaxy smartphones to cutting-edge wearables and tablets, the store provides an immersive hands-on experience. Tech enthusiasts and everyday users alike can seamlessly navigate the space, ensuring that Samsung is making its innovation more accessible across major Saudi cities.

“Riyadh is a fast-paced, digital-first capital, and its consumers demand a retail journey that matches their dynamic needs,” said Sami Khairalla, Vice President for Mobiles at Samsung Electronics Saudi Arabia. “The new Experience Store at Roshan Front is built to empower our users. We are not just showcasing technology; we are inviting our customers to feel, test, and understand the capabilities of our mobile devices in a highly personalized setting, ensuring they find the perfect fit for their connected lifestyles.”

The Roshan Front Samsung Experience Store features a variety of dedicated zones where visitors can enjoy interactive in-store engagement and activations tailored to showcase the power of Galaxy connectivity. Furthermore, a curated selection of exclusive surprises and experiences are available for visitors attending during the opening week, setting a new standard for experiential retail in the capital of Saudi Arabia.

To learn more, please visit samsung.com.

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About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.