Kudu Supports Coffee Farmers in Jazan with a Sustainable Initiative, the First of Its Kind in the Private Sector

Rashad Iskandrni

April 2026: As part of its commitment to social responsibility and strengthening environmental sustainability, Kudu Company for Food and Catering, a leading player in the quick-service restaurant sector, announced the launch of a partnership initiative aimed at supporting and empowering local farmers in the Jazan region, enhancing the sustainability of agricultural production, and developing local supply chains.

This initiative, implemented by Kudu in collaboration with the Environment Fund as a strategic partner, reflects a strong direction toward promoting environmental sustainability while showcasing real success stories of local farmers. It highlights the positive impact of these efforts on developing the environmental sector and supporting local communities.

Commenting on the initiative, Chairman of Kudu Company for Food and Catering, Mr. Rakan Al-Rashed, said:
“The farmers support initiative we launched in Jazan aligns with Saudi Arabia’s Vision 2030, led by His Royal Highness Crown Prince and Prime Minister Mohammed bin Salman. This vision is driving a transformative shift that supports private sector growth and opens new opportunities for partnerships and expansion.”

Mr. Al-Rashed added:
“This initiative was introduced to support local farmers, alongside our collaboration with the Environment Fund to enhance environmental sustainability and resource efficiency. It also aligns with our ongoing efforts to implement sustainable operational practices, including the use of solar energy in our factories and warehouses across the Kingdom. In addition, we are moving toward reusable and environmentally friendly packaging solutions, reflecting our commitment to both our environment and our community.”

He concluded:
“We are proud to be a Saudi brand contributing to strengthening the local economy, with approximately 81% of our procurement sourced from local suppliers across the Kingdom. We also contribute to creating direct and indirect job opportunities, reinforcing our role as an active economic contributor.”

For her part, farmer Sara Haneen Al-Malki, one of the initiative’s beneficiaries, expressed her appreciation to Kudu for supporting her farm. She emphasized that this support helps beneficiaries overcome challenges, noting that Kudu contributed to providing practical solutions such as drilling a water well to supply elevated farming areas—opening new horizons for further initiatives. She added that her family has long cultivated coffee before returning to it once again, and stressed that her partnership with Kudu will help sustain her farm and achieve her goals. She also highlighted that the project goes beyond practical support to preserving a valuable cultural and historical legacy.