Nissan sets its long-term direction with a new vision: ‘Mobility Intelligence for Everyday Life'

Manal Saleh

YOKOHAMA, Japan (April 17, 2026): Nissan Motor Co., Ltd. announced its new long-term vision, “Mobility Intelligence for Everyday Life”, setting a customer-centric strategic direction.

The vision integrates mobility intelligence into everyday life through Nissan’s focus on AI-Defined Vehicles (AIDV). The vision includes a range of electrification technologies to meet diverse customer and market needs.

“This is the right moment to articulate Nissan’s long-term vision as we look beyond the Re:Nissan plan and set a clear path for the future,” said Ivan Espinosa, Nissan’s President and CEO. “Our vision defines where Nissan is headed, with customer experience as our guiding priority.”

By advancing mobility intelligence, Nissan says it will deliver products and technologies that are safer, more intuitive, and more accessible, with outstanding value and a more rewarding overall experience.

“As we continue on our path to recovery, it is essential that Nissan maintains its focus on serving customers, seizing the opportunities enabled by AI technologies, expanding electrification, and driving innovation into our vehicles to deliver sustainable market growth,” added Espinosa.

As Nissan looks ahead, the Re:Nissan plan remains on track in its final year of execution. The plan is delivering a competitive cost base, improved capacity utilization, and strong new-product momentum that lays the groundwork for future growth.

Nissan’s new long-term direction, guided by its vision, is designed to drive sustainable competitive advantage through next-generation technologies, a streamlined lineup, a redefined global market approach, and an industrial model organized around clearly defined vehicle families.

Next-Generation Technologies: AI-led Intelligence and Electrification

Artificial Intelligence is central to Nissan’s approach to technology innovation, enabling the development of AIDVs that combine Nissan AI Drive and Nissan AI Partner technologies to enhance global mobility. Nissan aims to deploy Nissan AI Drive technology across 90% of its lineup over the long term. The company’s AI-led experience and the next phase of autonomous mobility will be enabled by increasing electrification.

Alongside e-POWER, Nissan will offer a broader range of electrified powertrains to meet diverse customer needs across global markets.

Streamlined Product Portfolio

Nissan is streamlining its global lineup to 45 models, reallocating investment toward growth opportunities while exiting low-performing models. At the same time, it will expand powertrain options for each model, giving customers more choice, increasing volume (per model), and strengthening its business foundation.

The new strategic approach focuses on four key model categories. These categories ensure innovation, business stability, growth, and market expansion through partnerships.   

The categories include key models like the new X-Trail, Rogue Hybrid e-POWER, and Juke EV, alongside models like Xterra and Skyline.

In the premium segment, INFINITI remains central to Nissan’s strategy, with plans to introduce new and refreshed models, beginning with the all-new QX65 SUV in 2027.

Industrial Model

Nissan is shifting its focus from model-by-model optimization to architecture-led development, built on shared vehicle platforms, powertrains, and software.

Development will be concentrated around three product families, which will account for more than 80% of global volume. These product families will increase volume per model by more than 30%, while accelerating development speed and technology rollout.

By aligning product design and industrial execution from the start, Nissan will strengthen quality, improve cost discipline, and enable faster, more competitive product launches at scale.

Redefined Global Market Approach

Nissan is evolving its global business strategy with redefined roles for its three lead markets: Japan, the United States, and China.

These markets will serve as pillars of performance, while also acting as global drivers for competitiveness and industrial capability. Japan is Nissan’s home market and a proving ground for advanced technologies. From FY2028, Nissan will introduce a compact car series in Japan to further enhance its lineup. This series will target 550,000 units in annual sales by fiscal year 2030, alongside stronger engagement with younger customers.

The United States is expected to provide stable returns and a foundation for sustained growth, with an ambition to return to one million units in annual sales by fiscal year 2030.

Nissan continues to generate strong value from its long-standing presence in Mexico and the Middle East. The Middle East remains a priority growth and profit market, driven by exports and a product mix aligned with customer demand in large SUVs and premium segments.

Regions including Europe, India, and Africa will contribute to expanding Nissan’s global reach and supporting overall growth.

Nissan will provide a further update on its Re:Nissan progress when it reports full-year results in May and will announce further elements of the new strategic direction later in the year.