Dreame and Alesayi Electronics Company (AEC) spotlight Eid-ready styling with Airstyle Pro as Ramadan enters its final days

Manal Saleh

The premium smart-beauty ecosystem expands in Saudi Arabia through AEC’s nationwide retail reach, e-commerce channels, and after-sales readiness.

Riyadh, Saudi Arabia | [End of March 2026] - As Saudi consumers enter the last ten days of Ramadan; when family visits, gatherings, and Eid preparations accelerate; Dreame Technology and Alesayi Electronics Company (AEC) are highlighting the role of smart beauty solutions in helping people get ready with confidence, speed, and style.

This second phase of Dreame’s Ramadan communications campaign focuses on Airstyle Pro, a styling solution designed for quick, polished looks; ideal for “soft glam” routines and fast preparation before welcoming guests. With daily schedules becoming more intense at the close of Ramadan, convenience and performance matter more than ever. Dreame’s beauty ecosystem is built to support modern routines by simplifying key steps, reducing time spent on styling, and helping users achieve consistent results at home.

The expansion is reinforced through Dreame’s exclusive partnership with Alesayi Electronics Company (AEC); a Saudi distributor founded in 1998 with extensive market expertise, a national retail presence, and growing e-commerce channels including www.aec-ksa.com. AEC represents a portfolio of international brands and is recognised for localising distribution of major household appliances and personal-care products across the Kingdom. Through this partnership, Dreame customers benefit not only from product availability, but also from structured after-sales support and service readiness designed for the expectations of the Saudi market.

Johannes Mueller, Regional Director for the Middle East and Africa said: “As Ramadan comes to a close, we see a clear shift toward personal preparation for Eid. Airstyle Pro reflects Dreame’s commitment to premium innovation that fits real routines; helping people feel ready in less time.”

Talal Khan, Dreame Brand Manager at AEC commented: “AEC is focused on making Dreame accessible across Saudi Arabia through our retail network and e-commerce channels, backed by dependable customer support and after-sales service.”

As Eid approaches, Dreame and AEC remain committed to bringing premium innovation closer to Saudi consumers; supporting modern lifestyles with smart solutions that fit real routines, from everyday convenience to special-occasion moments.