LG WASHTOWER REDEFINES LAUNDRY DAY FOR SAUDI FAMILIES WITH INTELLIGENT, ALL-IN-ONE CARE

Manal Saleh

LG's innovative WashTower combines AI-powered washing and drying in one space-saving unit, giving busy Saudi families more time for the moments that matter most.

Riyadh, Saudi Arabia, March 15, 2026 – For Saudi families, laundry is rarely a simple task. Larger households, a preference for freshly laundered clothes, and busy schedules make laundry day a frequent, time-consuming chore. LG Electronics (LG) is addressing this challenge by launching the LG WashTower™, an advanced washer-dryer combo tailored for the modern Saudi household.

The WashTower represents a complete reimagining of laundry appliances. By incorporating advanced AI features, energy-efficient engineering, and a user-focused design, LG has developed a product that performs diligently and quietly for families, combining efficiency with thoroughness.

Space is a valuable asset in any home. The WashTower’s vertically stacked washer-dryer design with a central control panel consolidates the entire laundry cycle into a sleek, compact footprint, freeing up space in the utility room or laundry area without sacrificing capacity or performance. A single centralized panel controls both appliances, reducing complexity and giving households full control over their laundry routine at a glance.

Intelligence, at your fingertips

The WashTower features LG’s latest laundry technology. AI Wash automatically identifies fabric type and load size, then adjusts water, wash duration, and motion patterns to suit the clothes. This cycle adapts to the garments, ensuring a thorough yet gentle clean that helps preserve fabrics over time.

AI Dry extends this intelligence to the drying cycle, assessing the load and adjusting heat and duration in real time to prevent over-drying, a common cause of fabric damage and color fading. Clothes emerge fresh, soft, and ready to wear every time.

For quick-turnaround needs, TurboWash360™ provides a fast, comprehensive clean in less than 30 minutes, using multi-directional water jets to thoroughly saturate and clean each item in the load. Whether it’s a school uniform for the morning or family thobes before Friday prayers, the WashTower ensures that laundry urgency remains stress-free.

Jungho (Sunny) Kim, Managing Director of LG Electronics Saudi Arabia, stated, “Saudi families have busy, active lives, and their home appliances should help rather than hinder. The WashTower was created precisely with this in mind, providing the smart features, efficiency, and dependability that today’s households require, allowing them to focus on what matters most: spending quality time with family.”

Smart connectivity for a seamlessly managed home

Via LG’s ThinQ™ app, the WashTower connects directly to a smartphone, allowing families to start, pause, or schedule laundry cycles remotely from anywhere. Smart Pairing automatically selects the most compatible wash-and-dry cycle combination, eliminating guesswork and ensuring optimal fabric care every time.

The WashTower’s Inverter Direct Drive motor runs quietly and vibration-free, allowing laundry to be done at any time without disturbing the household. Quiet operation is a practical feature for homes with children or during late-night Ramadan hours, enhancing daily life.

Efficiency that makes sense for Saudi homes

Beyond just performance, the WashTower represents LG’s dedication to sustainable living. Its energy-efficient design aims to minimize power consumption while maintaining high-quality results, a vital consideration amid growing environmental concerns and rising household expenses. Throughout every cycle, the WashTower is engineered to deliver reliable, excellent performance while responsibly using resources.

The LG WashTower is available now across Saudi Arabia. To learn more, visit: https://www.lg.com/sa_en/washing-machines/washtower/wk2520gbt/

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About LG Electronics, Inc.

LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG’s four Companies – Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and the Eco Solution – combined for global revenue of over KRW 89 trillion in 2025. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LGnewsroom.com for the latest news.

About LG Electronics Home Appliance Solution Company

The LG Home Appliance Solution Company (HS) is a global leader in home appliances and AI home solutions. By leveraging industry-leading core technologies, the HS Company is committed to enhancing consumers’ quality of life and promoting sustainability. The company develops thoughtfully designed kitchen and living appliance solutions and has recently integrated LG’s Robot Business Division to incorporate advanced robot technologies into its home solutions. Together, these products offer enhanced convenience, exceptional performance, efficient operation and sustainable lifestyle solutions. For more news on LG, visit www.LGnewsroom.com.