Illuminating Saudi Arabia, Anchoring the Future: OMODA Fashion Night Usher in a New Chapter of Smart Mobility in the Middle East

Manal Saleh

Boulevard City in Riyadh recently played host to OMODA's landmark launch event – OMODA Fashion Night. More than a grand new car release, it was a brand night that fused cutting-edge technology, high fashion and a vision of future mobility. Approximately 300 mainstream media representatives and key opinion leaders from the Middle East and across the globe gathered on-site to witness this pivotal moment for OMODA in the Middle Eastern market.

Technology Takes Center Stage, Brand Renaissance Officially Kicks Off

Mark Ma, Deputy General Manager of Chery's Middle East Region, took the stage to deliver a keynote speech, elaborating on OMODA's brand vision and future strategy for the Middle Eastern market. He emphasized that OMODA is dedicated to serving the new LOHAS community that dares to express themselves and pursues the integration of technology and aesthetics, offering an all-new mobility choice for urban explorers who value individuality and experience. OMODA's entry into the Middle East is not merely about introducing new products, it is about infusing forward-thinking technology and pioneering design into diverse mobility scenarios with an inclusive philosophy, empowering everyone to become the protagonist of their life through technological enablement.

Under this vision, OMODA is systematically advancing its intelligent layout for the Middle Eastern market. The brand plans to gradually roll out its IOV (Internet of Vehicles) capabilities and VPD intelligent driving system in subsequent phases.

A Milestone for Brand Renaissance: OMODA C7 Officially Lands in the Middle East

As OMODA's next-generation Crossover SUV for the global market, the OMODA C7 is a flagship model that represents the brand's comprehensive advancement in design, intelligence and quality. Targeting mature, confident and quality-focused urban LOHAS group, it crafts The Neo Crossover SUV with a restrained yet powerful approach.

In terms of design, the OMODA C7 inherits the brand's "Art in Motion" philosophy. Through fluid and dynamic body proportions and meticulous detailing, it blends pioneering aesthetics with premium texture, exuding a confident stance that does not rely on exaggerated expressions. For the intelligent experience, the C7 centers on "perceivable and controllable intelligence", with systematic integration of smart cockpit interaction and intelligent driving assistance. Notably, its APA (Automated Parking Assist) function reduces the operational burden on users in high-frequency driving scenarios through sophisticated scene recognition and operational logic, making intelligence a true enabler for a more relaxed daily mobility experience.

Tailored for the Middle Eastern market, the OMODA C7 will offer a diverse range of product configurations aligned with local users' mobility needs and lifestyles.

The OMODA C7 ICE & SHS Version Make a Stunning Debut!

The C7 ICE Version is available on two trims: Luxury and Premium:

l   Powertrain: 1.6GDI + 7DCT

l   Maximum Horsepower: 183HP

l   Maximum Torque: 275Nm

l   Fuel Consumption: 7.5L/100km (Luxury), 8L/100km (Premium)

The SHS Version Makes a Powerful Launch with a Pure Electric Range of 108km:

l   Powertrain: 1.5T + 1DCT

l   Maximum Horsepower: 275HP

l   Maximum Torque: 365Nm

Price of OMODA C7 ICE Version: From 83,900 SAR

Price of OMODA C7 SHS Version: From 103,900 SAR

In addition, the simultaneously exhibited OMODA O5 FL, with its core concept of "DRIVE TO THE NEXT," focuses on avant-garde design and a relaxed yet efficient urban driving experience. It responds to the needs of Avant-Lohas who seek both comfort and convenience, while also valuing the expression of fashion taste and individuality through their vehicles. With its Sportback coupe silhouette and blade-inspired mecha body lines, it embodies the image of a Y3K fashion piece ready to hit the streets.

The New OMODA O5 Version Stuns the Market!

The O5 FL is available in two trims: Comfort and Luxury:

l   Powertrain: 1.5T + 6DCT

l   Maximum Horsepower: 145HP

l   Maximum Torque: 210Nm

Price of New OMODA O5 Version: From 64,900 SAR

When Tech Hits the Runway: A Boundary-Breaking Fashion Narrative

One of the most eye-catching segments of this Fashion Night was the profound integration of technology and fashion. On the runway, models wearing custom-themed couture designed exclusively for OMODA joined forces with the AiMOGA Robot and robotic dogs to stage a futuristic crossover fashion show. Technology is no longer a cold set of configurations but is transformed into an integral part of fashion expression through design, rhythm and visual language. OMODA interprets its philosophy in a more perceptible way – "Technology is Tangible, Fashion is Controllable". Technology serves as a bridge connecting people to future lifestyles.

This crossover presentation elevated OMODA Fashion Night beyond a regular product launch, making it a pioneering experiment in mobility aesthetics. Here, technology and fashion coexist, jointly reshaping personalized mobility and lifestyles.

Anchoring in the Middle East, OMODA Ushes in a New Chapter

As the event unfolded, more interactive experiences were integrated into the on-site activities. DJ performances, an immersive tech exhibition area and guest interaction sessions allowed participants to personally experience the future mobility vision depicted by OMODA in an atmosphere full of rhythm and design sense.

Meanwhile, this Middle East Fashion Night is regarded as a key chapter in OMODA's global fashion narrative. With the brand set to appear as a Principal Partner at London Fashion Week 2026, OMODA is forging connections between automotive design, technological innovation and pioneering fashion in a more forward-thinking way. From the Middle East to Europe, the brand is constantly expanding the expressive boundaries of its "NEO-FASHION" concept, building continuous momentum for the upcoming London Fashion Week, and bringing this dialogue about future design and lifestyles to the global stage step by step.

Taking Saudi Arabia as its strategic fulcrum, OMODA is continuously deepening its layout in the Middle Eastern market. From the systematic introduction of intelligent technologies and the constant enrichment of its product matrix to resonating with fashion trends, OMODA is building a solid foundation for long-term development towards the future.

In 2025, Chery Group, the parent company of OMODA&JAECOO, ranked 233rd in the Fortune Global 500, achieving the fastest ascent among global automakers, and maintained its position as China's top passenger vehicle exporter for 23 consecutive years. OMODA & JAECOO takes "Co-Create A Beautiful Life with Young People" as its brand vision, while OMODA focuses on building “The World's Leading Crossover Brand”, JAECOO adheres to the philosophy of "From Classic Beyond Classic" and is committed to building” Global Elegant Off-Road Brand” and building differentiated competitiveness through dual routes.

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