Huawei Empowers the Next Generation of Arab Talent Through Music and Cultural Innovation

Rashad Iskandrni

Huawei partners with The Voice: Ahla Sawt to inspire young talents to Make It Possible

Alriyadh, 4 November 2025: Huawei, a global leader in technology and innovation, proudly announces its partnership with The Voice: Ahla Sawt, marking a new chapter in the brand’s commitment to empowering young talents and celebrating cultural expression through music. The partnership reinforces Huawei’s philosophy of Make It Possible (MIP), a belief that innovation and creativity can transform lives and inspire generations.

Returning with fresh faces, renewed energy, and a powerful new lineup of judges, The Voice: Ahla Sawt, now powered by Huawei, unites rising stars from across the Middle East to chase their dreams and showcase their voices to the world. The show’s new season celebrates not only musical excellence but also the stories of determination, courage, and creativity that define the region’s youth.

"Our newly unveiled ‘Now Is Yours’ vision is all about connecting with young people authentically," said Lei Cheng, Chief Marketing Officer, Huawei Consumer Business Group, Middle East and Africa. "Through The Voice: Ahla Sawt, we turn this vision into action, empowering youth to chase dreams and fostering resonance via the universal language of music."

This season features a dynamic judging panel of 3 top singers from Iraq, Egypt and Syria respectively; Rahma Riad, Ahmed Saad, and Nassif Zeytoun, alongside Saudi presenter Yasser Alsaggaf returning as host. Contestants will compete across several thrilling stages, from blind auditions and team battles to sing-offs and the grand finale, culminating in one winner who will carry the torch of Arab music’s next generation.

With a delightful surprise for the audience, the HUAWEI Mate XT shines as the first-ever prop gracing the judges’ chairs. To boost the excitement of the show, each Mate XT will have Super Power and Super Mute buttons, which judges can use a limited number of times throughout the season. Super Power lets them override others’ decisions to claim standout contestants, and Super Mute allows judges to playfully silence each other’s commentary. There's also a dedicated HUAWEI Room that serves as a tech hub for contestants to prepare for their performances using the brand's latest gadgets and creative tools.

Beyond entertainment, Huawei’s partnership underscores its long-standing support for arts, culture, and youth empowerment. By blending technology with talent, Huawei continues to invest in initiatives that connect innovation with human creativity, from photography and design to sports, art, and now, music.

Since its debut, The Voice has remained one of the region’s most-watched reality shows, captivating audiences across the Gulf, Levant, and North Africa. As The Voice: Ahla Sawt returns from October 2025 to January 2026, Huawei invites audiences to witness how dreams, passion, and technology unite to create extraordinary possibilities, proving once again that when innovation meets inspiration, you can truly Make It Possible.

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About HUAWEI Consumer Business Group (CBG)

Huawei Consumer Business Group (CBG) is one of Huawei’s three business groups, providing a range of products including smartphones, tablets, laptops, wearables, audio, monitors, smart screens, IOT and others.

In Jan 2023, Brand Finance reveals Global 500 2022 list of the world’s most valuable brands, Huawei ranks No. 31, Huawei’s brand value is US$44.3 billion.

In 2023, our total R&D spending reached more than USD 23 billion, representing 23.4% of Huawei’s total revenue. The total R&D investment over the last decade now exceeds USD 154 billion.

For more information, please visit: consumer.huawei.com/sa

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