iCAUR steals the spotlight at Riyadh’s EV Auto Show with Middle East debut of the V27 REEV SUV

Manal Saleh

Riyadh, Saudi Arabia October 29, 2025: The EV Auto Show returned to the Riyadh International Convention & Exhibition Center (RICEC) for its 4th edition from October 27–29, 2025, bringing together the region’s fast growing EV community. Among the most talked about exhibitors was iCAUR, the international brand of Chery Automobile, which drew crowds with the Middle East debut of the BOXY, adventure ready V27 powered by range extended electric (REEV) technology.

iCAUR displayed the V27 with REEV technology in the Kingdom for the first time ever, in the presence of Vice President Mr. Mark, Country Head George, and Head of Brand & Marketing Muhammad Daniyal Khan. Vice President Mr. Mark was onsite throughout the show and also appeared as a speaker, underscoring iCAUR’s commitment to the Saudi market and the role of REEV in delivering long-range, real-world practicality aligned with Vision 2030. The Minister of Investment Funds of Saudi Arabia, Mr. Sheikh Waleed, Chairman of Saudi Investment Group, also visited the iCAUR booth during the event, further highlighting the growing interest and governmental support for innovative EV technologies.

iCAUR is Chery’s dedicated new energy brand focused on youthful, outdoors oriented SUVs with smart electrification. The line is positioned to deliver rugged design with the practicality and efficiency demanded by daily commuters and weekend explorers alike.

The V27 uses a range extended electric system in which electric motors drive the wheels at all times, while a compact 1.5-liter petrol engine works only as a generator to charge the battery on the move. Owners can plug in at home or public chargers for daily electric driving and refuel the petrol tank for long trips, ideal for the Kingdom’s mix of urban routes and cross-country journeys. Independent coverage cites RWD/AWD variants, output up to ~335 kW (≈449 hp), and a pure EV (battery-only) driving range of about 200 km (CLTC). Combined battery + generator total range is commonly reported at over 1,000 km on CLTC-type cycles (real-world ranges vary by climate, speed, and load).

At RICEC, visitors gravitated to the V27’s upright, *box-shaped SUV stance* and premium cabin, highlighting how its long-range REEV setup suits Saudi intercity driving and desert weekenders, calling it “out of this world,” “exactly the look we want,” and “the EV we actually need here.” Regional show organizers and local press report record EV-show footfall for 2025, an audience primed for practical electrification, amplifying interest at the iCAUR stand. Outlets have likewise praised the V27’s *tough, Defender/Land Cruiser evoking design* and market focus under the iCAUR name, noting that the look “actually works” and plays directly to global 4×4 tastes.

With the EV Auto Show spotlighting nationwide momentum for electrified mobility, iCAUR’s V27 arrives as local interest accelerates and infrastructure expands. The brand is preparing phased regional launches following its summer/fall global reveals. (Regional launch windows, trims, and pricing for KSA will be announced separately.)

Why REEV matters for the Kingdom. Compared with parallel hybrids, where the engine can also drive the wheels, REEV keeps the driving experience purely electric (instant torque, smoothness) while using petrol only to generate electricity when needed. The result is EV performance with long-distance flexibility, minimizing range anxiety for desert trips, family road journeys, and intercity business travel.

About EV Auto Show Riyadh. The fourth edition of EV Auto Show Riyadh took place October 27–29, 2025 at RICEC, convening vehicle makers, infrastructure providers, and innovators from across the global EV ecosystem.