Dsquares Chooses Saudi Arabia to Launch its Latest Loyalty Innovations D’light & D’vote

Manal Saleh

Riyadh, 27 October 2025 – Dsquares, a leading provider of loyalty and rewards solutions in the GCC, announced the regional launch of two flagship products — the D’light Rewards Catalogue and D’vote Fan Engagement — during an exclusive industry event in Riyadh. This milestone reinforces Dsquares’ commitment to shaping a new era of rewarding in the Kingdom and across the region.

The launch gathered senior marketing leaders, loyalty strategists, and brand decision-makers to explore the evolution of loyalty from transactional incentives to emotionally driven, data-powered engagement.

“At Dsquares, we believe loyalty goes beyond transactions, it’s about connection,” said Marwan Kenawy, CEO of Dsquares. “With D’light and D’vote, we’re helping brands meet customers where they are, celebrate their peak moments, and reward them with what truly matters. We’re empowering brands to build lasting relationships with their audiences, meaningful, real-time connections that turn every interaction into an opportunity to engage, recognize, and inspire. It’s no longer a transactional conversation, but a meaningful relationship.”

Introducing a New Era of Rewarding

D’light

An AI-driven, hyper-personalized rewards marketplace that adapts dynamically to each user’s preferences and behavior. The “Ultimate Rewards Hub” that brings together a diverse universe of rewards, from experiences, gift cards, games, and travel offers to mobile top-ups and a wide range of merchant deals, all tailored to serve different customer personas. The platform enables brands to deliver tailored reward experiences in real time, directly integrated into their campaign engines to drive retention, engagement, and higher redemption value. Far more than a traditional rewards catalogue, it’s an intelligent ecosystem designed to make every reward personal and purposeful.

D'vote

A gamified engagement solution built around the “Everyone is a winner” concept, where every interaction becomes a moment of recognition and excitement. D’vote helps brands be visible and engage with customers where their passions lie, whether it’s sports, concerts, or TV shows, turning real-time events into rewarding experiences. Through interactive gamification, instant rewards, and audience insights, D’vote enables brands to connect and reward users at the peak of their passion, building deeper emotional loyalty and driving measurable ROI.

Shaping the Future of Loyalty

The event featured two engaging panel discussions with industry leaders who explored the rapid change in consumer needs and behaviors, and how today’s consumers increasingly connect with brands that understand and engage them on a personal level. The conversations delved into how loyalty solutions are evolving to help brands build deeper relationships with their customers, uncovering the strategies and consumer psychology that drive meaningful, long-term engagement in the modern loyalty landscape.

Strengthening Presence in Saudi Arabia

This launch marks the next phase of Dsquares’ expansion in the Kingdom, following the establishment of its GCC headquarters in Riyadh. The company continues to support leading Saudi institutions across banking, telecom, retail, and government sectors with advanced end to end loyalty strategy, infrastructure and strategic merchant partnerships.

About Dsquares

Founded in 2012, Dsquares is a leading B2B loyalty and rewards solutions provider, delivering tailored programs to over 150 million end users through 21,000+ merchant branches. The company specializes in designing and operating bespoke loyalty ecosystems across banking, telecom, FMCG, retail, and public sectors.

Dsquares’ client portfolio includes Al Rajhi Bank, STC, Riyad Bank, Vodafone, PepsiCo, Saudi Tourism Authority, Orange, P&G, HSBC, Visa, MasterCard, and ExxonMobil.