GENESIS ELEVATES RIYADH FASHION WEEK 2025 AS STRATEGIC AUTOMOTIVE PARTNER CELEBRATING FASHION, ART, AND SOPHISTICATED MOBILITY IN RIYADH

Manal Saleh

Riyadh, Saudi Arabia, 23 October 2025: Genesis today concluded its role as the Strategic Automotive Partner of Riyadh Fashion Week 2025, which took place from October 16 to 21, marking the brand’s second year of partnership.

Throughout the week, Genesis played an integral role in elevating the guest experience. The brand provided 100 vehicles with professional trained drivers to transport VIPs, celebrities, and invited guests, ensuring a seamless and luxurious journey that reflected Genesis’ spirit of refinement and comfort.

Genesis also showcased a range of models, including the GV70 and G80, across the three prime locations Bedrock, Kingdom, and JAX District. Each display created a striking first impression for arriving guests, highlighting the brand’s distinctive design language and advanced technology while complementing the creative energy of Riyadh Fashion Week.

Omar Al-Zubaidi, Chief Executive Officer of Genesis Middle East & Africa, commented: “Our partnership with Riyadh Fashion Week reflects Genesis’ vision to go beyond transportation, becoming an integral part of our customers’ refined and discerning lifestyle. Fashion and automotive design share the same pursuit of expression and detail, and through this collaboration, we aim to connect with audiences who appreciate artistry and sophistication in every form.”

The collaboration culminated with the Genesis Closing Party at Attaché, a special celebration that brought together designers, guests, and key figures from the fashion and lifestyle community for an unforgettable finale.

This partnership demonstrated Genesis’ continued commitment to supporting platforms that celebrate innovation, craftsmanship, and design excellence, reinforcing its growing connection with the region’s dynamic cultural movement.

For more information about Genesis and its partnership with Riyadh Fashion Week, visit www.genesis.com or follow the brand on Instagram @genesismea.

- END -

About Genesis Middle East & Africa
As a Korean design-focused brand, Genesis has introduced fascinating models that embody ‘athletic elegance’, including The G70, The G80 midsize sedan and The G90 flagship sedan, as well as The GV70, The GV80 & The GV80 Coupe. With Genesis distributors based throughout the Middle East and Africa region, Genesis is present with standalone showrooms in the region, with plans to expand further into the MEA region in the near future. For more information on Genesis and its new definition of luxury, please visit www.genesis.com

Genesis on X | YouTube | Facebook | Instagram | LinkedIn

About the Fashion Commission
Founded in 2020, the Fashion Commission is leading the development of the Kingdom’s fashion sector. By driving investment and building robust regulatory frameworks, the commission is supporting the next generation of Saudi fashion talent as they aspire to reach their full potential. The commission is enabling the sector while preserving the Kingdom’s vast heritage in fashion and empowering Saudi fashion designers.

Together with the Ministry of Culture, the commission is working to unlock a thriving cultural sector to preserve and elevate the traditions that make the Kingdom unique.

To learn more about the Fashion Commission, please visit:
Twitter: @FashionMOC (Arabic) | Instagram @fashionmoc (Arabic) | Website: https://fashion.moc.gov.sa/en (English)

About Riyadh Fashion Week
Riyadh Fashion Week is the official fashion platform of Saudi Arabia, initiated by the Fashion Commission under the Ministry of Culture. Since its debut in 2023, it has grown into a defining moment in the global fashion calendar, offering a powerful stage for Saudi and international designers to share their vision with the world.

More than a series of runway shows, Riyadh Fashion Week is a curated experience that brings together fashion, culture, and commerce. It celebrates creativity in all its forms while fostering collaboration across borders and championing the voices shaping the future of fashion in the Kingdom and beyond.

Riyadh Fashion Week plays a key role in driving the development of the local fashion ecosystem, while positioning Saudi Arabia as a global destination for design, talent, and cultural innovation.

Website: www.riyadhfashionweek.com | Instagram: @riyadhfashionweek | X: @riyadhfw