Goodyear Partners with AIMS International to Accelerate Digitalization and Fleet Performance in Saudi Arabia

Manal Saleh

Riyadh, Saudi Arabia, 21 October 2025 – Goodyear, a global leader in tire technology and mobility solutions, is proud to announce further collaboration in digital technology with AIMS International, a leading comprehensive logistics provider in the Kingdom of Saudi Arabia (KSA) with more than two decades of successful operations. The partnership builds on the existing relationship between AIMS International, Goodyear, and its official Saudi distributor, Al Rashed Tires.  The expanded partnership will see the deployment of Goodyear CheckPoint, a drive-over tire inspection platform being installed at AIMS International’s key dispatch points to elevate safety, uptime, and operational efficiency.

Advancing AIMS International’s Digitalization with Goodyear CheckPoint

Goodyear CheckPoint is a yard-based, drive-over inspection system that automatically measures tire pressure and tread depth in seconds as vehicles pass over a ground-embedded plate equipped with sensors and cameras. Results are available instantly via a display terminal and the Goodyear fleet applications, helping teams identify issues before they lead to unplanned downtime and enabling faster, safer dispatch operations with less manual checking.

By digitizing routine tire inspections and alerting maintenance teams to priority actions, CheckPoint helps reduce labor and inspection time versus manual checks, while giving fleet managers a frequently updated snapshot of tire program health across vehicles.

Goodyear’s CheckPoint solution is designed to support the company’s position as a preferred mobility partner across the Kingdom.

Alignment with Saudi Vision 2030

The digital collaboration directly supports Saudi Vision 2030 and the National Transport and Logistics Strategy (NTLS) objectives to transform the Kingdom into a global logistics hub, enhance safety and efficiency across transport networks, and leverage advanced technologies to raise sector performance. Goodyear’s CheckPoint deployment at AIMS International’s dispatch points exemplifies practical digital adoption that improves fleet reliability, safety, and sustainability—key pillars of the NTLS—and complements the National Industrial Development and Logistics Program (NIDLP) focus on building world-class logistics capabilities[i].

"Partnering with Goodyear reflects our commitment to operational excellence and innovation. Goodyear’s reputation for durable, high-performance tires, together with connected solutions like CheckPoint, strengthens the safety and efficiency of our operations and our customer promise. Given Saudi Arabia's global standing in the logistics sector, AIMS International Company saw the need to attract global technology with the highest specifications and standards in line with Vision 2030 to cover the local market with top-level services." — Jaber Hameem, President & CEO, AIMS International

Hassan Shabakah, Director – Commercial Tires, Al Rashed Tires, added: "We have a proud legacy of supporting the development of Saudi Arabia's optimum consumption for commercial tires. By leveraging our deep knowledge of the market and operating conditions, we are able to localize global tire technology, like Goodyear’s Checkpoint monitoring solutions, to empower our valued partners like AIMS International in their achievement of business goals."

"Goodyear has a long-standing track record of delivering durable, high-quality tires, such as the KMAX Extreme Gen 2, tailored to the unique demands of the GCC—supporting fleet uptime and safety in the toughest conditions. That performance has earned the trust of customers across Saudi Arabia and the wider GCC, positioning Goodyear as a dependable partner of choice for fleet operators. Through innovations like CheckPoint, we are proud to support AIMS International in advancing efficiency, safety, and digital transformation." — Saban Gungor, General Manager, Sales Replacement, Middle East & Africa, Goodyear.

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About The Goodyear Tire & Rubber Company

Goodyear is one of the world's largest tire companies. It employs about 68,000 people and manufactures its products in 51 facilities in 19 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.