Apparel Group brand Dune London officially opens new store in Nakheel Mall, Riyadh

Manal Saleh

Dune London is pleased to announce the opening of its new concept store inside Al Nakheel Mall, Riyadh, KSA.

The new store boasts a 84 sq.mt. sales floor and is fitted with Dune London’s new premium concept, designed in-house by the brand’s store development team.

The new store concept brings together a neutral colour palette of gold, stone and warm cream tones to enhance Dune London’s women’s and men’s premium footwear and accessories collections.

Textured and tonal hessian-coloured wall coverings combined with bold, spacious seating areas work to accentuate the elevated store design and create an engaging experience for customers.

The bespoke concept environment visually implements Dune London’s brand codes; their signature DD logo monogram serving as the perfect backdrop to showcase their premium collections.

Dune London’s newest concept will help increase its overall visibility in the shopping centre, with the storefront showcasing a striking new window tower with integrated media screen.

The new store adds to Dune London’s expanding store footprint in the GCC, totalling 52 standalone stores.

 The Al Nakheel Mall store will house Dune London’s newly launched AW25 women’s, accessories and footwear collections.  With over 30 years of design expertise, Dune London incorporates its heritage house style into everything it does. London born, globally worn, the brand continues to be inspired by the diverse and eclectic city it is proud to call home.

-ENDS-

About Dune London

In 1992, founder and owner Daniel Rubin embarked on a dream to create an affordable luxury footwear and accessories brand with a small concession store on London’s Oxford Street.  The Dune Group has grown to become an influential, dynamic and internationally renowned business, designing, producing and distributing shoes and accessories for men and women across a multitude of platforms and global markets.

About Apparel Group:

Apparel Group is a global fashion and lifestyle retail conglomerate based in Dubai, UAE, with a growing network of 2,300+ stores and a diverse portfolio of 85+ international brands across 14 countries. The Group has established a strong presence in the GCC—Bahrain, Saudi Arabia, Kuwait, Qatar, and Oman—and continues to expand across key markets including India, Southeast Asia, South Africa, and Egypt. Offering an integrated omni-channel experience, Apparel Group represents global names such as Tommy Hilfiger, Skechers, ALDO, Charles & Keith, and Tim Hortons. Its sustained growth is driven by a multicultural workforce of 27,000+ and steered under the leadership of its founders, Sima Ganwani Ved and Nilesh Ved.