Apparel Group brand Dune London’s Most In-Demand Handbag is Back in Stock!

Rashad Iskandrni

Apparel Group’s renowned brand Dune London is thrilled to announce the much-anticipated restock of its most sought-after handbag on the high street – the Deliberate Bag. A true testament to exceptional craftsmanship and considered design, this signature piece is back with a refreshed palette featuring the season’s most coveted colors.

As the 'go big or go home' tote trend continues to dominate, Dune London introduces a runway-inspired XL version of the Deliberate woven shoulder bag. Combining practicality with elevated aesthetics, this oversized statement piece is the ultimate work bag contender and an essential travel companion. The slouchy, hand-woven profile secures with a branded popper and includes an additional woven and smooth double zip-up pouch for organized storage.

With its refined craftsmanship and contemporary appeal, the Deliberate Bag continues to set the standard for timeless accessories, proving once again why it remains a high-street and celebrity favorite.

The collection is now available in select Dune London stores and online www.dunelondon.me

For Media Inquiries:

Please contact Corrina Campos at CorrinaC@apparelgroupglobal.com

About Dune London

Dune London is a globally renowned footwear and accessories specialist, combining premium materials with expert in-house design and craftsmanship for more than 30 years. The brand is best known for trend-led collections with timeless appeal - from everyday essentials to impactful statement pieces, #startwiththeshoes and discover inspiring styles to suit every occasion.

About Apparel Group LLC

Apparel Group is a global retail powerhouse based in Dubai, UAE, strategically positioned at the crossroads of the modern economy. With a network of over 2,300 retail stores and more than 85 brands, the company serves countless shoppers worldwide, supported by a multicultural workforce exceeding 27,000 employees.

The company has established a significant footprint in the GCC, including Bahrain, Qatar, Oman, Saudi Arabia, and Kuwait, while expanding into markets such as India, South Africa, Singapore, Indonesia, Thailand, Malaysia, and Egypt. Apparel Group is also preparing to enter emerging markets like Hungary and the Philippines, reflecting its forward-looking vision.

With a diverse brand portfolio spanning the USA, Canada, Europe, Australia, and Asia, Apparel Group offers an omni-channel experience featuring renowned names like Tommy Hilfiger, Charles & Keith, Skechers, ALDO, Crocs, Nine West, Calvin Klein, Aéropostale, Jamie’s Italian, Tim Hortons, Cold Stone Creamery, Inglot, and Rituals. This versatility underscores the company's adaptability and broad appeal.

Guided by the vision of its dynamic Founder and Chairwoman, Mrs. Sima Ganwani Ved, Apparel Group has experienced remarkable growth over the past two decades, evolving into a global leader in retail. For more information, visit www.apparelgroup.com.

About AppCorp Holding

AppCorp Holding, led by Founder and Chairman Nilesh Ved, is a multi-billion-dollar transnational holding that, through its flagship company Apparel Group, operates across 14 countries, managing 2,300+ stores and representing 85+ international and homegrown brands with a workforce of 27,000+ employees. The holding has built a diverse portfolio spanning retail, food and beverage, real estate, logistics, healthcare, education, and investment.

For more information, visit https://www.appcorp.ae/#vision