The event will see the launch of Dallah Manakhah to serve international Hajj pilgrims, alongside the signing of local and international agreements


Rashad Iskandrni - JEDDAH, Saudi Arabia – November 8, 2026



Dallah Albaraka is participating as a strategic sponsor of the sixth edition of the Hajj Conference and Exhibition 2026, with six of its group companies showcasing integrated services across Hajj and Umrah services, hospitality, transportation, and catering.

Held under the patronage of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud, the conference is organized by the Ministry of Hajj and Umrah in collaboration with the Pilgrim Experience Program, under the theme "From Makkah to the World." The event takes place from November 8 to 11, 2026, at the Jeddah Superdome.

The six companies participating in Dallah Albaraka's pavilion are Dallah Manakhah, Maad (Voco Makkah), Dallah Pilgrims Transportation, Dallah Taibah Hotel, Rotana Al Manakhah Hotel, and Food Services Group. Together, they reflect the diversity and integration of the group's services across the ecosystem dedicated to serving pilgrims and guests.

A key highlight of the group's participation is the launch of Dallah Manakhah, a new company specializing in serving Hajj pilgrims arriving from outside Saudi Arabia. The company offers an integrated range of services accompanying pilgrims throughout their journey, from preparations for their arrival in the Kingdom through to their departure, drawing on the group's experience and partnerships across Hajj and Umrah, hospitality, and supporting services.

Eng. Abdulaziz Yamani, Chief Executive Officer of Dallah Albaraka Holding, expressed the group's pride in participating as a strategic sponsor in the sixth edition of the Hajj Conference and Exhibition, held under the patronage of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud. He noted that the group's continued participation reflects its commitment to contributing to the development of the Hajj and Umrah services ecosystem, supporting the objectives of Saudi Vision 2030, led by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister, and strengthening the private sector's role in serving the Guests of Allah.

"This year, we are participating through six specialized companies covering Hajj and Umrah services, hospitality, transportation, and catering. At the forefront is Dallah Manakhah, which we are launching at the exhibition to serve international Hajj pilgrims. We are drawing on our experience and partnerships to develop integrated solutions that enhance the quality of services provided to the Guests of Allah," Yamani said.

He added: "Through this participation, we look forward to expanding opportunities for cooperation, building strategic partnerships, and exploring new investment opportunities that contribute to improving service efficiency and sustainability, while enriching the overall experience of the Guests of Allah."

Dallah Albaraka's pavilion, located at Stand E72, will welcome visitors and delegations throughout the four-day conference. It will also witness the signing of several agreements with local and international organizations, alongside meetings with Hajj affairs offices, companies, and participating entities to explore opportunities for cooperation, investment partnerships, and greater integration of services provided to pilgrims and guests