Samsung announces global Galaxy S26 Ultra collaboration for the release of The Devil Wears Prada 2 in theaters

Manal Saleh

·       Global marketing campaign launches with custom content featuring Helen J. Shen

·       Samsung brings the first ever Runway Cam #withGalaxy to The Devil Wears Prada 2 World Premiere showcasing the pro-grade camera on the Samsung Galaxy S26 Ultra

Today Samsung launched a global collaboration to celebrate the upcoming theatrical release of 20th Century Studios’ The Devil Wears Prada 2, with a custom spot that features Helen J. Shen as her character ‘Jin’, flawlessly fixing a last-minute Miranda Priestly request using Circle to Search with Google on the new Galaxy S26 Ultra.

https://youtu.be/dHoVUajjwaM?si=XgWIN7-TPmeSpTV4

https://www.youtube.com/watch?v=dHoVUajjwaM

As part of the global team-up, the Galaxy S26 Ultra shined during its red-carpet moment at The Devil Wears Prada 2 World Premiere. In an activation that would leave even Miranda Priestly proud, Galaxy S26 Ultra was used to capture the stunning red carpet looks of attendees, making it the first-ever Runway Cam #withGalaxy that delivered jaw dropping professional-grade footage with a cinematic, social post-ready feel.

Stars like Helen J. Shen, Simone Ashley, Justin Theroux, Lucy Liu, Heidi Klum, Paige DeSorbo, Hannah Berner, and Winnie Harlow posed for the S26 Ultra photo-op to capture their memorable looks as seen below.

https://youtu.be/rTzKeoChkeU?si=np0mYNKzSp_l6oLs

https://youtu.be/rTzKeoChkeU?si=kozunkR0b570q-UX

https://youtu.be/_M1oT1uZ5pA?si=bkw1oXak2QnBUFD6

https://youtu.be/PRdcgebnh6E?si=kNFFSYP25WnewNhC

S26 Ultra user and influencer Haley Kalil (@hayleebaylee) participated in the photo experience.

“I’m a huge fan of The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” said Haley. “Seeing those worlds collide here on the red carpet, and sharing all my favorite Galaxy S26 series features with fans has just been the best experience.”

Haley also took to social media to showcase how she used her Galaxy S26 Ultra features such as Circle to Search with Google to get ready for the premiere.

‏‎H A L E Y B A Y L E E‎‏ (@‏‎haleyybaylee‎‏) • صور ومقاطع فيديو على Instagram

Circle to Search with Google on Galaxy S26 Ultra is Runway ready

Samsung and Google partnered on a series of creative spots set in The Devil Wears Prada 2 universe to shine a light on how technology – like Circle to Search with Google on S26 Ultra – is the cheat code for staying calm in high-stakes situations.

‏‎Samsung Singapore‎‏ (@‏‎samsungsg‎‏) • صور ومقاطع فيديو على Instagram

[NYC Media Event Overview]

Want to see if the Galaxy S26 series is the right fit for you? Visit Samsung.com and get ready for The Devil Wears Prada 2, in theatres April 29.

About The Devil Wears Prada 2

Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel—Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios’ The Devil Wears Prada 2, the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman, Karen Rosenfelt and Aline Brosh McKenna.