Samsung Electronics Saudi Arabia Partners with Tameer Company To Elevate Smart Living and Workspaces

Manal Saleh

Starting with “The Mansion” Luxury Residential Compound in Riyadh

Riyadh, Saudi Arabia – Jul 16, 2025 - In a groundbreaking collaboration, Samsung Electronics Saudi Arabia and Tameer Company have signed a Memorandum of Understanding (MOU) to spearhead the development of cutting-edge smart living and work environments in the Kingdom of Saudi Arabia. This strategic partnership was formalized in a signing ceremony at Tameer's office in Riyadh.

Samsung Electronics, renowned for its leadership in manufacturing, marketing, and selling a diverse range of electronic and technology products, enters this partnership with a commitment to leverage its state-of-the-art solutions for the enhancement of real estate developments. Together with Tameer, a leading real estate developer in the Kingdom, the duo will revolutionize the landscape by embedding smart technologies into residential and commercial projects.

The collaboration aims to deliver unparalleled smart living experiences and innovative workplace settings. The projects will be undertaken with a focus on sustainability, efficiency, and seamless technology integration, setting new benchmarks in the regional real estate market.

A key aspect of this cooperation will involve the incorporation of Samsung’s latest smart technologies and connected solutions, such as SmartThings and b.IoT, into Tameer's developments. This integration is poised to elevate living standards, optimize workplace functionality, and offer customized experiences that cater to modern lifestyle demands.

Mr. Hendrick Lee, representing Samsung Electronics Saudi Arabia, commented on the collaboration, "We are thrilled to embark on this partnership with Tameer. Together, we will transform the vision of smart living into reality, where technology seamlessly interacts with daily life, fostering innovation and sustainability across communities in Saudi Arabia.".

Tameer CEO Yasser Al Majed said it marks a pivotal moment for Tameer and sets a new standard for modern living in the kingdom: "At Tameer, we are committed to providing our residents with the most advanced living experience possible, and the capabilities Samsung Electronics provides allows us to deliver on that promise. We are especially proud to have launch “The Mansion”, Riyadh’s latest and most luxurious residential compound, with the use of Samsung’s smart appliances and 4K TVs".

This MOU signifies more than a business agreement; it represents a shared vision for future-ready living and working environments in Saudi Arabia. Both Samsung Electronics and Tameer are committed to leveraging their respective strengths to implement innovative real estate solutions that align with the Kingdom’s Vision 2030 objectives.

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at news.samsung.com.