Samsung Electronics Saudi Arabia to Transform King Fahd International Stadium with State-of-the-Art LED Display Solutions

Rashad iskandrni

Riyadh, Saudi Arabia – May xx, 2025 – Samsung Electronics Saudi Arabia proudly announces its selection to provide cutting-edge LED display solutions to enhance the iconic King Fahd International Stadium in Riyadh. This initiative is part of a comprehensive redevelopment program across the Kingdom, gearing up for the AFC Asian Cup Finals in 2027 and the FIFA World Cup 2034.

The stadium's renovation is spearheaded by Saudi Binladin Group (SBG), a leading Saudi-owned construction firm, under a broader initiative aimed at transforming major sports. Samsung’s next-generation LED technologies are set to deliver an unparalleled fan experience, redefining engagement within the stadium.

Samsung’s contribution includes large-format LED displays designed to enrich live sports and entertainment events with dynamic, high-resolution visuals. This project marks a collaborative effort with joint venture system integrators Bigabox Productions and Colour Sound Experiment, both renowned for their expertise in delivering immersive audio-visual experiences for large-scale venues.

“Samsung is honored to be part of this transformative journey,” said Mr. Hendrick Lee, the president of Samsung Electronics Saudi Arabia. “Through our innovative display technologies and partnership with Saudi Binladin Group, Bigabox Productions, and Colour Sound Experiment, we aim to create unforgettable experiences for fans at the newly renovated King Fahd Stadium, while contributing to the future of sports and live events throughout Saudi Arabia.”

“We are incredibly proud to be awarded the contract to deliver and install LED solutions at King Fahad Stadium" Said Dean Grave the Managing Director of Bigabox, added "In partnership with Colour Sound. This iconic project marks a major milestone, and we’re especially excited to be working with Samsung — a global leader in LED technology. Samsung’s innovation, quality, and unwavering support have been instrumental to the success of this collaboration, and we look forward to delivering a world-class experience and global aspirations.”

The collaboration underscores Samsung’s ongoing commitment to support facilitating digital transformation across key infrastructure and entertainment venues in the Kingdom. Working closely with SBG, local partners, and key stakeholders, Samsung is poised to deliver a project that is anticipated to set a new regional standard for innovation in stadium audio-visual solutions.

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