SAMSUNG LAUNCHES EXPERT CARE IN MENA, BRINGING PROFESSIONAL CLEANING SERVICES TO HOME APPLIANCES

Rashad Iskandrni

Samsung Electronics MENA has officially debuted its latest value-added service, S-Care: Expert Care in select GCC markets including UAE, Saudi Arabia and Türkiye, with upcoming rollouts planned for the Levant and Morocco. Designed to elevate the ownership experience of Samsung home appliances, S-Care introduces professional-grade expert cleaning services straight to customers' homes.

Expert Care provides a practical and thorough approach to appliance maintenance, helping to maintain performance, hygiene, and longevity. Whether it’s a refrigerator, washing machine, air conditioner, dryer, Samsung’s certified team allows for meticulous deep-cleaning that involves dismantling, sanitising, and reassembling appliances for optimal performance. The service also includes advanced filter care, complete with antibacterial treatment and UV sterilisation for products equipped with filters, for cleaner air and a more hygienic living space.

Each visit includes a detailed inspection report, including a complimentary health check to assess the appliance’s condition. The aim is to extend product lifespan, reduce the risk of system failures, and guarantee trusted support using only genuine Samsung tools and expertise.

Song-Chul Lee Director of Customer Service[MM&FGLP/O1]  at Samsung Electronics Saudi Arabia, commented, “At Samsung, we’re constantly reimagining what customer care should look like. With the launch of Expert Care, we are offering more than a service - we are delivering peace of mind. It’s about giving our customers the convenience, quality, and reliability they expect from Samsung, while helping them get the most out of their appliances.”

In addition to supporting product performance, Expert Care aligns with Samsung’s wider focus on energy efficiency and sustainability. Regular up keep can improve appliance efficiency and contribute to a cleaner home environment. The service is recommended every six months and is now accessible through Samsung’s regional websites:

·        UAE - https://www.samsung.com/ae/expert-care/

·        Saudi Arabia – https://www.samsung.com/sa_en/home-appliances-expert-care/

·        Türkiye – https://www.samsung.com/tr/expert-care/

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About Samsung Electronics Co., Ltd.

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