Rashad Iskandrni

• Novo Nordisk Saudi Arabia launches "Live Lighter This National Day", a knowledge-building initiative encouraging people to speak with a healthcare professional about their health and weight management
• The campaign features videos during the Saudi National Day period, reminding people that a doctor can help them find the right support for their health
• "Live Lighter" is part of Novo Nordisk's work to support health education and encourage earlier conversations about weight management in Saudi Arabia

Through video content timed to the Saudi National Day period, the campaign highlights that small steps towards understanding and managing health can help build a healthier nation. "Live Lighter" aims to remind people that they do not have to navigate their health journey alone — and that a doctor or healthcare professional can help identify the right support for each individual.

"Saudi National Day is a moment to celebrate the heritage, progress and the Kingdom’s ambition. Through ‘Live Lighter,’ Novo Saudi Arabia aims to spark meaningful conversations about health and wellbeing. Lasting health begins by taking action and seeking guidance from healthcare professionals to get the right support for each individual". said Hamza Benharkat, General Manager, Novo Nordisk Saudi Arabia.

The initiative directs people who are concerned about their health or weight management to speak with a doctor, specialist or other qualified healthcare professional to start the conversation and explore personalised support.

"Live Lighter This National Day" forms part of Novo Nordisk's commitment to lasting health — supporting people in Saudi Arabia to start conversations about their health and wellbeing through education, dialogue and partnership.

click the link for more information  https://sa.novocare.com/

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Important information

This press release is intended for knowledge-building disease purposes only. Individuals depicted in campaign materials are actors. "Live Lighter" is a trademark owned by Novo Nordisk A/S. This material does not constitute medical advice; individuals should consult a qualified healthcare professional for personal health guidance.

Novo is the global healthcare company that believes lasting health starts now. For over a century, we’ve combined leading scientific expertise with a deep understanding of people’s lives. We develop treatments and support that help millions of people make progress they can see, feel and sustain now and in the future. Every day, over 67,000 employees around the world advance our purpose to drive change for lasting health. Through our partnerships, programmes and investments, we’re working to prevent disease, expand access to treatments and reduce our environmental impact to help even more people live healthier lives. For more information, visit novonordisk.com and follow us on Instagram, LinkedIn, TikTok, Facebook, X and YouTube.