LuLu Hypermarket Inaugurates the “Saudi Shopping Fiesta” in Celebration of the 96th Saudi National Day

Manal Saleh

More than 3,500 Saudi products across various categories, offering a shopping experience that celebrates national products and strengthens their presence among consumers

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Riyadh: LuLu Hypermarket, one of the Kingdom’s leading retailers, inaugurated the “Saudi Shopping Fiesta” at its Atyaf Mall branch in Al Yarmouk, Riyadh, in conjunction with the celebration of the 96th Saudi National Day. The initiative reflects LuLu’s commitment to supporting national products and strengthening the presence of locally manufactured and produced goods. The event was inaugurated by a number of officials from the Saudi Made and Promotion Sector at the Saudi Export Development Authority, in the presence of several LuLu Hypermarket officials.

The event showcases more than 3,500 Saudi-made products across a wide range of categories, including groceries, fresh produce, meat and seafood, bakery products, and ready-to-eat foods, contributing to strengthening the presence of national products and expanding their reach among consumers. The event also features a variety of offers and activities held in celebration of Saudi National Day, including 1,096 free shopping trolleys, a “Spin & Win” activity, midnight offers, discounts of up to 70% on fashion, as well as special offers on electronics, toys, fish, and Saudi fruits, in addition to “Product of the Day” and “Brand of the Week” offers.

The “Saudi Shopping Fiesta” includes a dedicated display of food products bearing the “Saudi Made” mark, a Saudi products wall, live tasting experiences, as well as sections featuring fish, meat, ready-to-eat foods, and bakery products. It also presents a diverse selection of Saudi products, dishes and sweets, alongside locally grown fruits and vegetables.

The event also featured a cake designed as a model of the Aramco football stadium currently under construction in the Eastern Province to host matches during the 2034 FIFA World Cup. The cake was prepared using a number of Saudi products, in a symbolic gesture that reflects the celebration of national products and highlights their presence throughout the various aspects of the event.

On this occasion, Faisal Al-Mughlouth, General Supervisor of the Saudi Made and Promotion Sector at the Saudi Export Development Authority, praised LuLu Hypermarket’s initiative and its commitment to highlighting national products. He emphasized the importance of integrating efforts with the retail sector to strengthen the presence of Saudi products, expand their reach among consumers and raise awareness of their quality and diversity, thereby supporting the competitiveness of national products and enhancing their position in the local market.

For his part, Mohammed Haris, Director of LuLu Hypermarkets in the Kingdom of Saudi Arabia, said: “The Saudi Shopping Fiesta embodies our commitment to contributing to the achievement of the objectives of Saudi Vision 2030. We are proud of our partnerships with local farmers, producers and manufacturers. The event provides a platform to showcase their products and present them directly to our customers and we will continue working to strengthen the local supply chain and empower national talent across the Kingdom.”

He emphasized that the organization of the “Saudi Shopping Fiesta” forms part of the initiatives aimed at strengthening the presence of national products at retail outlets, highlighting their diversity and quality and reinforcing consumers’ connection with Saudi products, in conjunction with a national occasion that embodies pride in the Kingdom’s achievements and the growth and development it is witnessing across various sectors.