LG ELECTRONICS UNVEILS EXPANDED AI HOME ECOSYSTEM AND HIGH-EFFICIENCY APPLIANCES AT IFA 2026

Manal Saleh 

Showcase Highlights Intelligent Living, Space-Optimizing Fit & Max Solutions, and Energy-Saving Portfolio Tailored for Modern Lifestyles

News Summary

Ÿ  LG unveils the next evolution of its AI Home ecosystem centered on LG ThinQ™ ON and the new ThinQ Claw text-chat AI agent, delivering context-aware support to simplify daily household routines.

Ÿ  The expanded Fit & Max Solution brings built-in style design and maximized interior capacity across refrigerators, washing machines, dryers, and dishwashers.

Ÿ  Portfolio-wide energy leadership highlights high-efficiency technologies, including washers using up to 70% less energy than Class A standards and AI-powered SIGNATURE luxury appliances, helping reduce household power and water consumption.

Riyadh, Saudi Arabia, Sep. 10, 2026 — LG Electronics (LG) showcased its expanded AI Home ecosystem and next-generation appliances at IFA 2026 in Berlin. Under the theme "Innovation in tune with you," LG demonstrated how advanced "Affectionate Intelligence" connects appliances, spaces, and services to deliver personalized convenience, elevated design, and high energy efficiency.

With growing demand across Saudi Arabia and the Middle East for connected, energy-conscious living, LG’s latest exhibit demonstrated how its AI-driven automation and space solutions, tailored for European lifestyles, reduce daily household labor while promoting sustainable living.

Connected Intelligence with LG AI Orchestra and ThinQ Claw

Greeting visitors at the booth entrance, the LG AI Orchestra kinetic installation featured LG CLOiD conducting a connected ecosystem across appliances, TVs, HVAC, and robotics. At the center of this connected experience is LG ThinQ ON and the new ThinQ Claw AI agent.

Driven by contextual intelligence, ThinQ Claw interacts via a natural text-chat interface to understand user intent, routines, and preferences. It remembers user likes, coordinates kitchen appliances before hosting, adjusts climate settings prior to arrival, and integrates with daily digital services. All connected devices across the ecosystem are protected by the LG Shield security framework.

Fit & Max Solution: Harmonizing Space and Performance

Addressing modern architectural trends where spatial optimization is key, LG expanded its Fit & Max Solution across refrigerators, laundry, and dishwashers:

• Refrigerators: Fit & Max French-door models fit flush against cabinetry, featuring Dual FRESHConverter+™ multi-temperature zones and AI Fresh™ to optimize cooling stability.
• Laundry Lineup: Slide-in washing machines and dryers combine Direct Drive (DD) motor control with enhanced drum designs to maximize capacity within a compact footprint, complemented by the new 25-inch LG WashTower™.
• Dishwashers: Flush-fit dishwashers introduce a 1-Hour Wash & Dry cycle alongside AI SenseClean™, which dynamically adjusts water temperature, cycle time, and detergent based on soil levels.

Energy Leadership for Sustainable Home Living

LG is accelerating the mainstreaming of high-efficiency appliances across its portfolio:

• Laundry Efficiency: LG’s flagship washer uses up to 70 percent less energy than European Class A requirements, while washer-dryers exceed Class A by up to 30 percent in wash cycles. Featured dryers utilize Dual Inverter Heat Pump™ technology to recycle heat.
• Refrigeration: Bottom-Freezer models exceed Class A standards by up to 35 percent, using AI Saving Mode to optimize cooling during low-activity periods.
• Dishwashers: Advanced drive units and Hybrid Air Dry technology shorten drying times and deliver energy savings up to 30 percent higher than Class A ratings.

Ultra-Premium Lifestyle and Commercial B2B Solutions

The LG SIGNATURE Zone demonstrated how AI elevates premium living. The LG SIGNATURE refrigerator incorporates Large Language Model (LLM) voice recognition and a 6.8-inch LCD display, while the LG SIGNATURE wall oven uses internal AI cameras with AI Gourmet™ to suggest optimal cooking settings.

Extending AI Home capabilities to commercial spaces, LG showcased ThinQ Pro for centralized facility and HVAC management, alongside the Homey HEMS platform for real-time coordination of solar power, energy storage, EV charging, and appliance consumption.

“At IFA 2026, we are demonstrating how our expanded AI Home ecosystem and core energy technologies deliver exceptional convenience while seamlessly integrating into modern homes,” said Baek Seung-tae, President of the LG Home Appliance Solution Company. “With differentiated products and solutions tailored to European lifestyles and living environments, we will continue to strengthen our leadership in the European premium home appliance market.”

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About LG Electronics Home Appliance Solution Company

The LG Home Appliance Solution Company (HS) is a global leader in home appliances and AI home solutions. By leveraging industry-leading core technologies, the HS Company is committed to enhancing consumers’ quality of life and promoting sustainability. The company develops thoughtfully designed kitchen and living appliance solutions and has recently integrated LG’s Robot Business Division to incorporate advanced robot technologies into its home solutions. Together, these products offer enhanced convenience, exceptional performance, efficient operation and sustainable lifestyle solutions. For more news on LG, visit www.LG.com/global/newsroom/.