“The Frame” From Samsung Brings a Personal Art Collection to Every Home

Manal Saleh 

2026 lineup pairs more than 5,000 artworks and customizable design with 4K viewing and Samsung Vision AI

Riyadh, Saudi Arabia – September 9, 2026 – Samsung’s 2026 The Frame lineup brings art and entertainment together in a design inspired by framed artwork. With Art Mode, homeowners can display works that reflect their tastes when they finish watching, making the TV part of the room’s overall design. From the bezel and artwork to the screen size, The Frame gives them choices that fit their living room or majlis.

Changing the artwork on The Frame offers a simple way to refresh a room. A Samsung Art Store subscription provides access to more than 5,000 curated works, including celebrated artworks and contemporary designs. Owners can explore different colors and styles on the same screen, choose a piece that complements existing furniture or gives the room a different feel, and revisit favorites or discover new works as their décor evolves.

The design carries that attention to the artwork through to its frame and display. Customizable bezels let owners coordinate the TV with their furniture and interior finishes, while the matte display with Glare Free technology reduces reflections and preserves detail and color when showing art or entertainment. This is particularly useful in living rooms and majlis spaces that combine daylight with indoor lighting. The lineup includes options from 55 to 98 inches to suit apartments, family homes and larger majlis settings.

For movies and programs, The Frame delivers 4K picture quality supported by Samsung Vision AI, which optimizes picture and sound in real time. Samsung Vision AI Companion also enables natural-language interaction through Bixby in supported languages. Viewers can ask about what they are watching and receive responses that take the on-screen content into account without interrupting playback, making it easier to learn more about a scene or find related information as they watch. Feature details

Samsung introduced The Frame in 2017, pioneering the Art TV category as part of its wider development of television technology. In 2026, the company marks 20 consecutive years as the world’s No.1 TV brand by revenue, according to Omdia, with a 29.1% share of the global TV market in 2025. The Frame lineup continues this development by combining advances in viewing quality with a wider choice of art and design, giving owners control over both what they watch and how their TV looks in the home. Source

To explore The Frame lineup and available sizes and features, visit Samsung Saudi Arabia’s official website.

Customizable bezels are sold separately. Available options, artworks, features and supported languages may vary by model and region.