LG OPENS FIRST AI HOME EXPERIENCE ZONE AT RIYADH BRAND SHOP, FEATURING BUILT-IN AND CONNECTED LIVING SOLUTIONS

Manal Saleh

New Interactive Space Champions the "Zero Labor Home" Vision Through LG's Integrated Built-In and AI Home (IoT) Solutions for Consumers and Commercial Partners Across Saudi Arabia and the Wider Region

News Summary

• LG is debuting its premier AI Home Experience Zone at the Riyadh Brand Shop, offering consumers a live look at the smart home ecosystem, while strategically highlighting LG's expanding B2B built-in appliance business in the Saudi and MEA markets.
• The new space centers on the ThinQ ON AI home hub, which utilizes generative "Affectionate Intelligence" to learn user habits and enable a seamless, hands-free home experience through natural voice commands.
• Seamless integrations with partners (Schneider Electric, Hikvision, and Assa Abloy) showcase a holistic approach to sustainable living for consumers, and demonstrate a turnkey, end-to-end smart home package for commercial real estate developers advancing Saudi Vision 2030.

Riyadh, Saudi Arabia, Aug. 25, 2026 — LG Electronics (LG) has announced the grand opening of its first-ever AI Home Experience Zone at the LG Riyadh Brand Shop. The experience zone highlights key integrations with industry-leading partners, including Schneider Electric for energy management platforms, Hikvision for intercom solutions, and Assa Abloy for smart security.

Bringing the future of smart living to consumers and industry professionals, the interactive space strategically showcases LG’s expanding B2B portfolio, featuring premium built-in solutions and AI Home (IoT) packages across Saudi Arabia and the broader MEA region. This initiative drives the Kingdom’s digital transformation, strongly aligning with the connectivity and sustainability pillars of Saudi Vision 2030.

Expanding Smart Living and Built-In Solutions in Saudi Arabia

As Saudi Arabia undergoes rapid urban development in line with Vision 2030, LG is uniquely positioned to meet the growing demand for integrated smart building solutions. The Riyadh Experience Zone demonstrates LG’s unique B2B differentiators to target segments like real estate developers, hospitality, and property managers: providing a holistic ecosystem that combines sleek, built-in appliances with a unified smart-home network in one comprehensive package.

For consumers, this delivers an end-to-end smart home experience. For B2B clients, these combined technologies mean a single, unified package that balances convenience, security, and sustainability, significantly streamlining the procurement process for large-scale development projects.

Revolutionizing the Home with ThinQ ON and Affectionate Intelligence

Positioned as the centerpiece of the new Riyadh AI Home Experience Zone is the revolutionary LG ThinQ ON AI home hub. Powered by LG’s unique "Affectionate Intelligence," the ThinQ ON hub continuously learns from individual usage patterns to tailor daily experiences, accelerating the realization of LG’s “Zero Labor Home” vision.

Through generative AI, users can control their living spaces with natural spoken commands. Built for ultimate expandability in both residential and commercial settings, LG ThinQ ON is Matter-certified and seamlessly connects to over 50,000 devices via the Homey Pro platform. Furthermore, all data is fiercely protected by LG Shield, the company’s proprietary security system that encrypts and securely stores user information.

A Sustainable and Connected Ecosystem Advancing Saudi Vision 2030

Within the AI Home Experience Zone, visitors can witness live demonstrations of how LG's AI-driven appliances merge with partner Schneider Electric’s leadership in energy management. This synergy allows homes in the Kingdom to adapt to daily routines, including automating lighting, cooling, and appliances to match user needs while optimizing energy consumption. The result is a highly efficient home that lowers utility costs and directly supports Saudi Vision 2030's broader sustainability and carbon-reduction goals by promoting greener, smarter urban living.

“The inauguration of our first AI Home Experience Zone in Riyadh is a landmark moment for LG in the Kingdom of Saudi Arabia, bringing our vision of the 'Zero Labor Home' to life in line with local goals,” said Mr. Jungho (Sunny) Kim, Managing Director at LG Saudi Arabia. “By integrating with world-class partners like Schneider Electric, Hikvision, and Assa Abloy and centering our ecosystem around the intuitive ThinQ ON AI hub, we are redefining what it means to live smart. We are empowering our customers with affectionate intelligence that anticipates their needs, ensures their security, and champions energy efficiency.”

Hossam Swailam, Head of Offer & Channel Marketing, at Schneider Electric, added: “Our collaboration with LG showcases the immense potential of integrating advanced energy management with AI home solutions. We are proud to provide real estate developers and homeowners with intelligent, scalable technologies that optimize energy consumption without compromising on comfort or convenience.”

Kaster Zhang, Project Director, at Hikvision Saudi Region, added: “We share LG's vision of an effortless, connected lifestyle. By bringing our intercom technology into this unified AI ecosystem, we ensure that managing home security and guest access is as simple, intuitive, and hands-free as possible.”

The AI Home Experience Zone will serve as a premier destination not only for consumers but also for B2B networking. LG invites industry leaders, media representatives, and technology enthusiasts to visit the Riyadh Brand Shop to experience the live demos and discover the personalized, energy-optimized home of tomorrow that reflects the Kingdom's forward-looking digital landscape.

For more information about LG's smart home solutions and the new AI Home Experience Zone, please visit https://www.lg.com/sa_en/lg-ai/ or stop by the LG Riyadh Brand Shop. 

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About LG Electronics, Inc.  

LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG’s four Companies – Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and Eco Solution – combined for global revenue of over KRW 89 trillion in 2025. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.LG.com/global/newsroom/ for the latest news.