LuLu Saudi Arabia Partners with NCPD to Support Local Agriculture and Launch Annual Dates Festival

LuLu Hypermarket Saudi Arabia Signs MoU with National Centre for Palms and Dates to Support Local Agriculture, Launch Annual Dates Festival showcasing wide range of Fresh date varieties across the Kingdom

Manal Saleh -Riyadh 

Riyadh: In a major step toward championing local agriculture, LuLu Hypermarket Saudi Arabia has signed a landmark Memorandum of Understanding (MoU) with the National Centre for Palms and Dates (NCPD). Formally executed by Mr. Ahmed bin Mohammed Al Mousa, Acting Chief Executive Officer of the NCPD and Mr. Mohammed Haris, Director of LuLu Hypermarkets KSA, the partnership integrates premium fresh date products from agricultural cooperative societies across the Kingdom directly into LuLu's retail ecosystem.

The initiative aims to support local date farmers, expand their access to the retail market and promote high-quality Saudi fresh dates, contributing to the growth and sustainability of the Kingdom's agricultural sector. The collaboration coincides with the official rollout of the much-anticipated annual dates festival across all LuLu hypermarkets in Saudi Arabia, underscoring LuLu's unwavering commitment to sustainable retail practices and offering shoppers an unmatched selection of the Kingdom's finest fresh harvest.

Speaking on the occasion, Mr. Mohammed Haris, Director of LuLu Hypermarkets KSA, said: "This partnership with the National Centre for Palms and Dates is a reflection of our deep-rooted belief in empowering local farmers and celebrating the Kingdom's rich agricultural heritage. Through the Annual Dates Festival, we are proud to bring the finest Saudi fresh dates directly to our customers while opening new avenues of growth for our farming communities."

Fresh Dates Festival Brings the Kingdom's Finest Harvest to Shoppers

To mark the seasonal harvest, LuLu stores are now showcasing an extensive, hand-picked variety of world-class fresh dates. Shoppers can explore a rich array of local favorites, ranging from the early-season sweetness of Rabiya Ruthab and the rich texture of Sheeshi, Ikhlas, Khunaizi and Berhi to legendary varieties including Ajwa, Medjoul, Sukkari, Sakkhay, and Khalas. Each variety reflects the distinct agricultural heritage and fertile soils of the Kingdom's primary farming regions.

Throughout the festival, all fresh date varieties are being offered to shoppers at attractive, best-value prices, making it easier for families across the Kingdom to enjoy premium, locally grown fresh dates. The initiative further reflects LuLu's ongoing commitment to standing by local farmers and agricultural communities, providing them with a strong retail platform to showcase their produce and reach a wider base of customers nationwide.