The HUAWEI Pura 90 Pro Max: A Masterclass in Smartphone Photography

Rashad Iskandrni 

Alriyadh, 20 July 2026: Smartphone cameras have come to a point where, for most people, a dedicated mirrorless system is not worth the hassle. Yet, everything except the main cameras has been just add-ons that did not live up to flagship standards. That era might be coming to an end with the HUAWEI Pura 90 Pro Max. The latest from Huawei’s coveted Pura series is rewriting the rules of smartphone photography with a massive 200MP telephoto sensor and a groundbreaking image processing system that elevates auxiliary lenses to primary-tier status.

Telephoto that rivals the primary

On the HUAWEI Pura 90s Pro Max, the telephoto camera is equipped with an industry-leading 1/1.28-inch sensor and the first-ever 200 MP RYYB sensor, setting a new benchmark for telephoto image quality. Combined with CIPA 7.0  industry-leading image stabilisation, it delivers consistently sharp and stable results even in challenging shooting conditions. Video recording capabilities reach new heights. As an industry first, the chip-level 200MP RAW real-time processing technology. The phone supports ultra-clear 20x telephoto video recording, maintaining exceptional stability and clarity.

The main camera has also received significant upgrades. The flagship 16EV Ultra Lighting HDR Camera, featuring a large 1/1.28-inch RYYB sensor, delivers exceptional light sensitivity and ultra-high dynamic range performance. The HUAWEI Pura 90s Pro Max and HUAWEI Pura 90s Pro are equipped with the True-to-Colour Camera 2.0, delivering a 43% improvement in colour accuracy. The upgraded AI Composition tool provides intelligent framing references, offering on-screen composition suggestions and visual guides.

Holiday-inspired gradients

The HUAWEI Pura 90s Pro Max features a vivid and expressive colour palette inspired by diverse environments. Each finish captures a distinct moment in light and atmosphere—where nature, movement, and emotion converge in a sophisticated visual expression. Boasting a Flat-edged Display, the smartphone presents an understated and elegant design that fits naturally into everyday use.

5G+ Connectivity

The new HUAWEI Pura 90s Series arrives with full 5G+ connectivity, delivering ultra fast speeds, lower latency, and a more stable network experience across the Kingdom of Saudi Arabia. The new Series ensures seamless performance for streaming, gaming, and real time content creation, reaffirming Huawei's commitment to bringing advanced mobile innovation back to users across Saudi Arabia.

Smarter, more personal

Celia streamlines your day with natural voice control. Using simple commands, you can manage system functions, launch apps, adjust settings, or capture screenshots and recordings completely hands-free. Beyond daily tasks, Celia acts as an instant knowledge hub. From checking weather and time zones to exploring travel recommendations, getting quick answers to everyday questions is entirely effortless. Celia also helps you draft quick messages, send invitations, or format simple documents. It makes daily communication smoother and faster than ever.

The HUAWEI Pura 90s Pro Max features the all-new Anti-Reflection and Scratch-Resistant Kunlun Glass. By combining an innovative gradient material structure with an advanced optical design, the display reduces reflections by up to 70%. The result is a much more comfortable, natural viewing experience, keeping your screen perfectly legible even under harsh, direct sunlight.

Built to meet next-generation connectivity demands, the smartphone ensures faster, more seamless network performance across all scenarios. Powering this experience is a massive 6,000 mAh battery designed for reliable, all-day use. When it is time to power up, the device delivers blazing-fast 100W wired SuperCharge alongside rapid wireless SuperCharge support.

All Apps in one Trusted Marketplace

AppGallery is Huawei’s official app marketplace, offering a mature and well‑developed ecosystem with millions of apps in one trusted place. Today, all major global apps are available on AppGallery, making it easy to find and download everything you need. After years of using Huawei devices — and now with the new HUAWEI Pura 90s Pro Max — you can rely on AppGallery to access almost all the essential apps for your daily life, fully supported and working smoothly.

The HUAWEI Pura 90s Series will be available for pre-order starting on July 20 at a starting price of 3499 SAR with valuable gifts through Huawei online store and several authorized retailers across the Kingdom.

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About HUAWEI Consumer Business Group (CBG)

Huawei Consumer Business Group (CBG) is one of Huawei’s three business groups, providing a range of products including smartphones, tablets, laptops, wearables, audio, monitors, smart screens, IOT and others.

In Jan 2023, Brand Finance reveals Global 500 2022 list of the world’s most valuable brands, Huawei ranks No. 31, Huawei’s brand value is US$44.3 billion.

In 2023, our total R&D spending reached more than USD 23 billion, representing 23.4% of Huawei’s total revenue. The total R&D investment over the last decade now exceeds USD 154 billion.

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