iCAUR 2026 International Business Summit: Where Experience Defines Mobility

Manal Saleh

In April, iCAUR will host its 2026 International Business Summit, bringing together partners, media, and creators for a multi-day immersive experience. Building on strong momentum in Saudi Arabia, the V27 has already gained attention through local test drives. Rather than focusing on speeches, the summit will center on real-world scenarios and interactive experiences, connecting products, technology, and lifestyle in a tangible way.

From Introduction to Immersion

The summit will open with the Global Partner Conference, where iCAUR will outline its brand philosophy, strategic direction, and global approach to new energy mobility. From the start, the event becomes an immersive journey — shifting from a traditional conference to real-world scenarios, where vehicles come to life beyond static displays. This flow reflects the core logic of the summit: from understanding to experience, and ultimately to deep interaction.

The Classic Journey: A Continuous Experience Across Distance

The core highlight of the event is the Global Classic Journey, a long-range driving experience built around Golden REEV (Range-Extended Electric Vehicle). The route combines highways, urban roads, and mountainous terrain, forming a continuous drive where changing conditions become part of the experience. Rather than isolated demonstrations, vehicle performance is proven through consistency over long distances and complex roads. Beyond driving, stops, scene transitions, and the surrounding environment come together to create a complete journey—where mobility carries not just distance, but time, connection, and lifestyle.

Full-Scenario Driving: Capability in Real Conditions

The program continues with a test drive in Longshan, a professional off-road experience base designed to simulate a wide range of real-world driving conditions. Featuring steep gradients, uneven surfaces, loose traction zones, water crossings, and mixed natural environments, the base offers a comprehensive and controlled setting for evaluating vehicle capability beyond conventional road scenarios. As a dedicated off-road testing ground, it combines technical challenges with natural landscapes, allowing participants to experience vehicle performance in dynamic terrain, load variations, and precision driving inputs. This stage highlights stability, control systems, and adaptability in real outdoor conditions—where driving becomes not just a test of capability, but a deeper connection with terrain and environment.

From Experience to Co-Creation

Beyond driving, the summit expands into the iCAUR Life ecosystem, where mobility is positioned within a broader framework of design, customization, and user participation. Through initiatives such as #OneClassicMillionStories, participants are invited to explore how vehicles can be adapted, interpreted, and integrated into different cultural and lifestyle contexts. The ecosystem exhibition further extends this dimension, combining interactive installations, sensory elements, and lifestyle scenarios to present mobility as part of everyday life rather than a standalone function. In addition, AiMOGA robots and robotic dogs will interact with visitors in real time, demonstrating how intelligent technology connects vehicles, environments, and people, taking the travel experience beyond the car itself.

An Alternative Format for Industry Engagement

The 2026 International Business Summit reflects a shift in how new energy mobility is communicated. Rather than separating product, technology, and user experience, iCAUR brings these elements together within a single, continuous framework. The result is not a presentation, but a sequence of experiences—where understanding is shaped through participation.

An Experience That Invites Presence

This summit is designed for those who prefer to experience things firsthand—touching the products, feeling the environment, and taking part in shaping the future of mobility. More surprises await, as brands under Chery Group, including Chery, EXEED, and OMODA & JAECOO, will also be present with new product launches and featured activities throughout the event. This is an experience beyond words and beyond observation—one that can only be truly understood by being there.

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